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Social media rules for Audience engagement

Social media rules for Audience engagement

How effective Social Media Tools and strategies needs to be utilized in a way you would get consistency in followers & engagement required to implemented. Here are the guidelines essential to understand.

Adolic Media Enterprise

January 28, 2015
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Transcript

  1. What is Social Media? Social Media Strategy Social Media Tools

    Social Media Rules For Audience Engagement Conversion & ROI BRAND Why Social Media ?
  2. What is Social Media? Communication activities which keeps organizations ,

    industries & communities engaged & interactive with the help of web & mobile technologies. Why Social Media ? Social media Advantages & Importance Reduce your overall marketing cost Connecting with current customers Finding new customers Open Communication You can design your own online brand Increase awareness of product or service Increase in inbound leads Able to monitor conversations Enhancing your online reputation Measure the frequency of the discussion about brand
  3. Social Media Strategy Plan of action to accomplish Goal successfully

    Choose platform Social Networking Create Contents Implement & tagging Collaboration & #tags Track & Measure Progress Set Goals Determine Audience Social Media Tools
  4. Content Marketing Social media is all about contents Content Delivery

    – putting it out there Content Visibility – letting some people see it Content Virality – broadcasting it to EVERYONE! Listening – seeking customer insights for use in marketing and development Talking – expanding your efforts to more interactive channels Energizing – finding your most enthusiastic customers and supercharging their word of mouth Supporting – helping your customers support each other Embracing – integrating your customers’ feedback
  5. Clearly define your marketing objectives Understand your audience Respond to

    comments Be consistent Be generous Execute your online strategy Measure your effectiveness Encourage your audience to engage in conversation Stay on topic Be transparent and honest, but don’t violate organization’s trust Share your expertise Review copyright notices & trademark guidelines first Social media rules for Audience engagement
  6. Blogging Take a stand Tell them something they don’t already

    know Develop your voice Listen Curate content Conversion & ROI Search Traffic Channels Referral Traffic Direct Traffic Online Marketing Campaigns More detailed social media metrics include conversion rates, brand awareness, and ROI are important metrics to determine.