How effective Social Media Tools and strategies needs to be utilized in a way you would get consistency in followers & engagement required to implemented. Here are the guidelines essential to understand.
industries & communities engaged & interactive with the help of web & mobile technologies. Why Social Media ? Social media Advantages & Importance Reduce your overall marketing cost Connecting with current customers Finding new customers Open Communication You can design your own online brand Increase awareness of product or service Increase in inbound leads Able to monitor conversations Enhancing your online reputation Measure the frequency of the discussion about brand
– putting it out there Content Visibility – letting some people see it Content Virality – broadcasting it to EVERYONE! Listening – seeking customer insights for use in marketing and development Talking – expanding your efforts to more interactive channels Energizing – finding your most enthusiastic customers and supercharging their word of mouth Supporting – helping your customers support each other Embracing – integrating your customers’ feedback
comments Be consistent Be generous Execute your online strategy Measure your effectiveness Encourage your audience to engage in conversation Stay on topic Be transparent and honest, but don’t violate organization’s trust Share your expertise Review copyright notices & trademark guidelines first Social media rules for Audience engagement
know Develop your voice Listen Curate content Conversion & ROI Search Traffic Channels Referral Traffic Direct Traffic Online Marketing Campaigns More detailed social media metrics include conversion rates, brand awareness, and ROI are important metrics to determine.