Design Thinking - Delivering Innovative Product and Services

Transcript

1. Welcome @aduroguy #buildbetter
2. I’VE BUILT STUFF
3. LOTS OF STUFF
4. STUFF The business didn’t ask for.
5. STUFF Technology struggled to deliver.
6. STUFF That users didn’t want or use.
7. BAD SOFTWARE
8. BAD Really, really bad.
9. A LITTLE HISTORY
10. I KNOW HOW TO BUILD SOME BAD SOFTWARE 1. I’VE DONE IT 2. I’VE WATCHED OTHERS DO THE SAME 3. IT’S EASY
11. DESIGN THINKING DELIVERING INNOVATIVE PRODUCTS AND SERVICES Welcome to
12. BUILD BETTER STUFF!
13. Garren DiPasquale Experience Designer / Developer / Family Man aduro.us @aduroguy #buildbetter
14. WHAT I WANT YOU TO LEAVE WITH 1. A HIGH LEVEL UNDERSTANDING OF DESIGN THINKING 2. HOW IT HELPS TO SOLVE 3 COMMON PROBLEMS 3. A SPARK OF INSPIRATION @aduroguy #buildbetter
15. I WANT TO MAKE BETTER SOFTWARE @aduroguy #buildbetter
16. U WANT TO MAKE BETTER SOFTWARE @aduroguy #buildbetter
17. WHY IS BAD SO EASY? @aduroguy #buildbetter
18. BAD Requirements? @aduroguy #buildbetter
19. BAD Leaders? @aduroguy #buildbetter
20. BAD Platform? @aduroguy #buildbetter
21. BAD Budget? @aduroguy #buildbetter
22. BAD Team members? @aduroguy #buildbetter
23. BAD Users? @aduroguy #buildbetter
24. BAD Etc etc… @aduroguy #buildbetter
25. JUST CONSTRAINTS @aduroguy #buildbetter
26. 3 PROBLEMS @aduroguy #buildbetter
27. 1. HOW WE SOLVE PROBLEMS 2. UNDERSTANDING PROBLEM CONTEXT 3. DEFINING THE PROBLEM @aduroguy #buildbetter
29. PROBLEM SOLVING @aduroguy #buildbetter
30. LATERAL THINKING VS. VERTICAL THINKING @aduroguy #buildbetter
31. VERTICAL THINKING @aduroguy #buildbetter
32. RATIONAL ASSESSMENT @aduroguy #buildbetter
33. LOGICAL THINKING @aduroguy #buildbetter
34. VERTICAL THINKING @aduroguy #buildbetter
35. A B @aduroguy #buildbetter
36. SOMETHING EXPECTED @aduroguy #buildbetter
37. MEDIOCRE SOLUTIONS @aduroguy #buildbetter
38. LATERAL THINKING @aduroguy #buildbetter
39. CREATIVE PROBLEM SOLVING @aduroguy #buildbetter
40. “THINK DIFFERENT” @aduroguy #buildbetter
41. LATERAL THINKING @aduroguy #buildbetter
42. A Q @aduroguy #buildbetter
43. A R @aduroguy #buildbetter
44. A 42 @aduroguy #buildbetter
45. UNEXPECTED SOLUTIONS @aduroguy #buildbetter
46. INNOVATIVE SOLUTIONS @aduroguy #buildbetter
48. UNDERSTANDING PROBLEM CONTEXT @aduroguy #buildbetter
49. WE THINK THE PROBLEM IS ONE DIMENSIONAL @aduroguy #buildbetter
50. DISCIPLINES BIZ TECH DESIGN @aduroguy #buildbetter
51. DISCIPLINES TECH @aduroguy #buildbetter
52. DISCIPLINES BIZ @aduroguy #buildbetter
53. DISCIPLINES DESIGN @aduroguy #buildbetter
54. SILOED SOLUTIONS @aduroguy #buildbetter
55. MONO CHANNEL @aduroguy #buildbetter
56. EXPOSES ORGANIZATIONAL DISFUNCTION @aduroguy #buildbetter
58. WHAT PROBLEM ARE WE TRYING TO SOLVE? @aduroguy #buildbetter
59. OUR FOCUS IS TOO MYOPIC @aduroguy #buildbetter
60. TOP DOWN @aduroguy #buildbetter
61. IT MUST BE BETTER DEFINED @aduroguy #buildbetter
62. THE PROBLEM IS FOUNDATIONAL @aduroguy #buildbetter
63. BAD MORE BAD EVEN MORE BAD PRODUCTION!
64. NOT FOCUSED ON THE USER @aduroguy #buildbetter
65. “YOU DON’T BUILD IT FOR YOURSELF. YOU KNOW WHAT THE PEOPLE WANT AND YOU BUILD IT FOR THEM.” –WALT DISNEY @aduroguy #buildbetter
66. SOLVE FOR THE USER @aduroguy #buildbetter
67. MEDIOCRE @aduroguy #buildbetter
68. INNOVATIVE @aduroguy #buildbetter
69. DESIGN THINKING @aduroguy #buildbetter
70. “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO IDEO @aduroguy #buildbetter
71. A USER CENTERED PROCESS FOR SHAPING THE OUTCOMES OF IDEAS @aduroguy #buildbetter
72. DESIGN THINKING PHASES AND PROCESS @aduroguy #buildbetter
73. INSPIRATION IDEATION IMPLEMENTATION
74. INSPIRATION IDEATION IMPLEMENTATION DESIGN THINKING PHASES
75. EMPATHIZE DEFINE IDEATE PROTOTYPE TEST DESIGN THINKING PROCESS @aduroguy #buildbetter
76. EMPATHIZE DEFINE IDEATE @aduroguy #buildbetter
77. 1. HOW WE SOLVE PROBLEMS 2. UNDERSTANDING PROBLEM CONTEXT 3. DEFINING THE PROBLEM @aduroguy #buildbetter
79. DEFINING THE PROBLEM @aduroguy #buildbetter
80. FOCUSING IN ON THE PROBLEM @aduroguy #buildbetter
81. INSPIRATION & OBSERVATION @aduroguy #buildbetter
82. ASK WHY @aduroguy #buildbetter
83. BUILD EMPATHY WITH THE USER @aduroguy #buildbetter
84. THE ACTUAL USER NOT A PROXY @aduroguy #buildbetter
86. UNDERSTANDING PROBLEM CONTEXT @aduroguy #buildbetter
87. DISCIPLINES BIZ TECH DESIGN FEASIBILITY VIABILITY DESIRABILITY
88. STRUCTURE 1 BIZ TECH DESIGN @aduroguy #buildbetter
89. STRUCTURE 2 BIZ TECH DESIGN @aduroguy #buildbetter
90. STRUCTURE 3 BIZ TECH DESIGN @aduroguy #buildbetter
91. DESIGN THINKING TECH BIZ DESIGN @aduroguy #buildbetter
92. DESIGN THINKING TECH BIZ DESIGN INNOVATION @aduroguy #buildbetter
93. FEASIBLE VIABLE DESIRABLE @aduroguy #buildbetter
94. “A human-centered approach to innovation to integrate the needs of people, the possibilities of technology, and the requirements for business success.” @aduroguy #buildbetter
95. CROSS FUNCTIONAL TEAMS CREATE THE ENVIRONMENT FOR INNOVATION @aduroguy #buildbetter
97. PROBLEM SOLVING @aduroguy #buildbetter
98. LATERAL THINKING VS. VERTICAL THINKING @aduroguy #buildbetter
99. LATERAL THINKING & VERTICAL THINKING @aduroguy #buildbetter
100. VERTICAL THINKING @aduroguy #buildbetter
101. LATERAL THINKING @aduroguy #buildbetter
102. DIVERGENT AND CONVERGENT @aduroguy #buildbetter
103. LATERAL THINKING @aduroguy #buildbetter
104. VERTICAL THINKING @aduroguy #buildbetter
105. DESIGN THINKING @aduroguy #buildbetter
106. IDEATE @aduroguy #buildbetter
107. FOCUS @aduroguy #buildbetter
108. 1. HOW WE SOLVE PROBLEMS 2. UNDERSTANDING PROBLEM CONTEXT 3. DEFINING THE PROBLEM @aduroguy #buildbetter
109. I WANT TO MAKE BETTER SOFTWARE @aduroguy #buildbetter
110. SOFTWARE GOOD @aduroguy #buildbetter
111. STUFF PEOPLE WANT! @aduroguy #buildbetter
112. THAT MAKES THE BOSS HAPPY @aduroguy #buildbetter
113. THAT WE CAN BE PROUD OF @aduroguy #buildbetter
114. THAT OUR CUSTOMERS WANT TO USE @aduroguy #buildbetter
115. “I CAN’T WAIT TO GET TO WORK AND BUILD SOMETHING NO ONE WANTS” –NO ONE EVER @aduroguy #buildbetter
116. BUILD BETTER STUFF! @aduroguy #buildbetter
117. Thanks @aduroguy #buildbetter
118. Garren DiPasquale Experience Designer / Developer / Family Man aduro.us