rNews - Embedded Metadata in Online Publishing

rNews embedding metadata in online news

rnews.org @smyles @kansandhaus Stuart Myles @agebhard @smyles @agebhard Andreas Gebhard
@kansandhaus Evan Sandhaus

@agebhard @kansandhaus @smyles rnews.org a brief intro to rNews tool
builders & implementors the future of rNews 1 3 2

@agebhard @kansandhaus @smyles rnews.org rNews a data model for embedding
machine-readable publishing metadata in web documents

@agebhard @kansandhaus @smyles rnews.org Why we need rNews

STORY PHOTO Story components which are obvious to a person…

STORY PHOTO ...are not so obvious to a machine.

@agebhard @kansandhaus @smyles rnews.org Label Type Value id number 1248069162607
Headline text New Web Code Draws Concern... Byline text By TANZINA VEGA Date date 20101010 Body text In the next few years, a powerful... Length number 1123 Tag text Privacy Tag text Computers and the Internet Tag text Web Browsers <html> <head> <title> New Web Code Draws Concern... </title> </head> <body> <div> New Web Code Draws Concern... </div> <div> By TANZINA VEGA </div> <div> October 10, 2010 </div> <div> In the next few years, a powerful... </div> </body> </html> Data Tier Display Tier Logic Tier Content very well structured on Data Tier, but all of this structure is lost in translation to presentation tier. The Problem Of Structured Data: Continued

@agebhard @kansandhaus @smyles rnews.org <html> <head> <title> New Web Code
Draws Concern... </title> </head> <body> <div> New Web Code Draws Concern... </div> <div> By TANZINA VEGA </div> <div> October 10, 2010 </div> <div> In the next few years, a powerful... </div> </body> </html> Display Tier = Search engines, social networks, aggregators and other sites only see the Display Tier, and cannot leverage the underlying structure of the data. The Problem Of Structured Data: Continued

@agebhard @kansandhaus @smyles rnews.org With Structured Data No Structured Data
The Problem Of Structured Data: Continued Without structured data search engines, social networks and other sites cannot attractively format links back to our site, potentially decreasing referral traﬃc.

@agebhard @kansandhaus @smyles rnews.org Microformats RDFa Microdata JSON Semantic Markup
Standards

@agebhard @kansandhaus @smyles rnews.org

@agebhard @kansandhaus @smyles rnews.org rNews

@agebhard @kansandhaus @smyles rnews.org rNews embedding machine-readable publishing metadata for
is a data model in web documents

@agebhard @kansandhaus @smyles rnews.org rNews is a data model ImageObject
VideoObject AudioObject Article Comment Organization Person Place NewsItem comment associatedMedia Concept about PostalAddress address address mentions address creator editor contributor provider copyrightHolder accountablePerson creator editor contributor provider copyrightHolder sourceOrganization name associatedArticle Geo Coordinates geo Coordinates

@agebhard @kansandhaus @smyles rnews.org Headline Byline Tags Creator ... for
embedding machine-readable publishing metadata in web documents

@agebhard @kansandhaus @smyles rnews.org RDFa Microdata JSON Today Today Maybe?
and a set of suggested implementations

@agebhard @kansandhaus @smyles rnews.org rNews - Class Diagram ImageObject VideoObject
AudioObject Article Comment Organization Person Place NewsItem comment associatedMedia Concept about PostalAddress address address mentions address creator editor contributor provider copyrightHolder accountablePerson creator editor contributor provider copyrightHolder sourceOrganization name associatedArticle Geo Coordinates geo Coordinates

@agebhard @kansandhaus @smyles rnews.org rNews Benefits or Why You Should
Care About rNews

@agebhard @kansandhaus @smyles rnews.org With Structured Data No Structured Data
Beneﬁt #1: Superior Algorithmically- Generated Links Using structured data search engines, social networks and other sites can attractively format links back to our site, potentially increasing referral traﬃc.

@agebhard @kansandhaus @smyles rnews.org • Vertical search • Commenting Platforms
• Rights Management Beneﬁt #2: Superior Tool Support

@agebhard @kansandhaus @smyles rnews.org Beneﬁt #3: Better Analytics

@agebhard @kansandhaus @smyles rnews.org rNews & schema.org

@agebhard @kansandhaus @smyles rnews.org rNews so... how do you deploy
?

@agebhard @kansandhaus @smyles rnews.org rNews •simple modifications to the template
code of your website •helpful plug-ins available •choices: namespaces & syntaxes

@agebhard @kansandhaus @smyles rnews.org RDFaCE-Lite RDFa Content Editor

@agebhard @kansandhaus @smyles rnews.org Our entire customer on-boarding process [is
now] an rNews implementation process. “– Andrew Montalenti [CTO & Co-Founder of Parse.ly]

@agebhard @kansandhaus @smyles rnews.org I implemented rNews [...] on a
slow afternoon. – Matt Terenzio [then Web Dev Director at The Hour]

@agebhard @kansandhaus @smyles rnews.org rNews in the wild

@agebhard @kansandhaus @smyles rnews.org 14news.com bbc.co.uk cfoworld.co.uk cnn.com computerworlduk.com edition.cnn.com
engadget.com gallup.com gizmodo.com.au guardian.co.uk hughhewitt.com ibnlive.in.com jama.ama-assn.org ktul.com lasvegassun.com mtv.com myfoxdc.com myfoxny.com myfoxphilly.com nbc-2.com nbcdfw.com nbclosangeles.com nbcphiladelphia.com nbcwashington.com newson6.com nydailynews.com pbs.org pcadvisor.co.uk publicintegrity.org sciencemag.org techradar.com telegraph.co.uk theater.nytimes.com timesofisrael.com tmz.com travel.nytimes.com tv.nytimes.com wlbt.com woi-tv.com wric.com youtube.com 14news.com bbc.co.uk cfoworld.co.uk cnn.com computerworlduk.com edition.cnn.com engadget.com gallup.com gizmodo.com.au guardian.co.uk hughhewitt.com ibnlive.in.com jama.ama-assn.org ktul.com lasvegassun.com mtv.com myfoxdc.com myfoxny.com myfoxphilly.com nbc-2.com nbcdfw.com nbclosangeles.com nbcphiladelphia.com nbcwashington.com newson6.com nydailynews.com pbs.org pcadvisor.co.uk publicintegrity.org sciencemag.org techradar.com telegraph.co.uk theater.nytimes.com timesofisrael.com tmz.com travel.nytimes.com tv.nytimes.com wlbt.com woi-tv.com wric.com youtube.com 14news.com bbc.co.uk cfoworld.co.uk cnn.com computerworlduk.com edition.cnn.com engadget.com gallup.com gizmodo.com.au guardian.co.uk hughhewitt.com ibnlive.in.com jama.ama-assn.org ktul.com lasvegassun.com mtv.com myfoxdc.com myfoxny.com myfoxphilly.com nbc-2.com nbcdfw.com nbclosangeles.com nbcphiladelphia.com nbcwashington.com newson6.com nydailynews.com pbs.org pcadvisor.co.uk publicintegrity.org sciencemag.org techradar.com telegraph.co.uk theater.nytimes.com timesofisrael.com tmz.com travel.nytimes.com tv.nytimes.com wlbt.com woi-tv.com wric.com youtube.com 14news.com bbc.co.uk cfoworld.co.uk cnn.com computerworlduk.com edition.cnn.com engadget.com gallup.com gizmodo.com.au guardian.co.uk hughhewitt.com ibnlive.in.com jama.ama-assn.org ktul.com lasvegassun.com mtv.com myfoxdc.com myfoxny.com myfoxphilly.com nbc-2.com nbcdfw.com nbclosangeles.com nbcphiladelphia.com nbcwashington.com newson6.com nydailynews.com pbs.org pcadvisor.co.uk publicintegrity.org sciencemag.org techradar.com telegraph.co.uk theater.nytimes.com timesofisrael.com tmz.com travel.nytimes.com tv.nytimes.com wlbt.com woi-tv.com wric.com youtube.com 14news.com bbc.co.uk cfoworld.co.uk cnn.com computerworlduk.com edition.cnn.com engadget.com gallup.com gizmodo.com.au guardian.co.uk hughhewitt.com ibnlive.in.com jama.ama-assn.org ktul.com lasvegassun.com mtv.com myfoxdc.com myfoxny.com myfoxphilly.com nbc-2.com nbcdfw.com nbclosangeles.com nbcphiladelphia.com nbcwashington.com newson6.com nydailynews.com pbs.org pcadvisor.co.uk publicintegrity.org sciencemag.org techradar.com telegraph.co.uk theater.nytimes.com timesofisrael.com tmz.com travel.nytimes.com tv.nytimes.com wlbt.com woi-tv.com wric.com youtube.com 14news.com bbc.co.uk cfoworld.co.uk cnn.com computerworlduk.com edition.cnn.com engadget.com gallup.com gizmodo.com.au guardian.co.uk hughhewitt.com ibnlive.in.com jama.ama-assn.org ktul.com lasvegassun.com mtv.com myfoxdc.com myfoxny.com myfoxphilly.com nbc-2.com nbcdfw.com nbclosangeles.com nbcphiladelphia.com nbcwashington.com newson6.com nydailynews.com pbs.org pcadvisor.co.uk publicintegrity.org sciencemag.org techradar.com telegraph.co.uk theater.nytimes.com timesofisrael.com tmz.com travel.nytimes.com tv.nytimes.com wlbt.com woi-tv.com wric.com youtube.com 14news.com bbc.co.uk cfoworld.co.uk cnn.com computerworlduk.com edition.cnn.com engadget.com gallup.com gizmodo.com.au guardian.co.uk hughhewitt.com ibnlive.in.com jama.ama-assn.org ktul.com lasvegassun.com mtv.com myfoxdc.com myfoxny.com myfoxphilly.com nbc-2.com nbcdfw.com nbclosangeles.com nbcphiladelphia.com nbcwashington.com newson6.com nydailynews.com pbs.org pcadvisor.co.uk publicintegrity.org sciencemag.org techradar.com telegraph.co.uk theater.nytimes.com timesofisrael.com tmz.com travel.nytimes.com tv.nytimes.com wlbt.com woi-tv.com wric.com youtube.com 14news.com bbc.co.uk cnn.com engadget.com guardian.co.uk mtv.com nydailynews.com myfoxdc.com pbs.org timesofisrael.com tmz.com youtube.com sciencemag.org telegraph.co.uk travel.nytimes.com gallup.com

@agebhard @kansandhaus @smyles rnews.org rNews the Future of

@agebhard @kansandhaus @smyles rnews.org rNews 1.1

@agebhard @kansandhaus @smyles rnews.org rNews data model growing the

@agebhard @kansandhaus @smyles rnews.org rNews alignment & documentation

@agebhard @kansandhaus @smyles rnews.org rNews versatility

@agebhard @kansandhaus @smyles rnews.org rNews community

@agebhard @kansandhaus @smyles rnews.org ...and 50 others

@agebhard @kansandhaus @smyles rnews.org wait! (there’s more) ...but •NewsCodes •RightsML
•SportsML •Photo Metadata

@agebhard @kansandhaus @smyles rnews.org any questions?

@agebhard @kansandhaus @smyles rnews.org Thank you

@agebhard @kansandhaus @smyles rnews.org WHY WE NEED rNews: Jetta Productions/Iconica/Getty
Images TOOLS: Michael Blann/Digital Vision/Getty Images BLUEPRINT: Tommy Flynn/The Image Bank/Getty Images SUNRISE/rNews: The Asahi Shimbun/Getty Images rNews BENEFITS: Justin Sullivan/Getty Images News NY TIMES INSPECTION: Jonathan Torgovnik/Getty Images News CROWD: Ryan McVay/Stone+/Getty Images photo credits

@agebhard @kansandhaus @smyles rnews.org Semantic Technology & Business Conference 16
October 2012 • New York City Copyright © 2012 by Evan Sandhaus, Stuart Myles & Andreas Gebhard. Typefaces are Rockwell, Skolar & Myriad Pro and the color scheme is Ethan Schoonover’s “solarized”. (more info: http://ethanschoonover.com/solarized)

rNews - Embedded Metadata in Online Publishing

rNews - Embedded Metadata in Online Publishing

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