rNews - Embedded Metadata in Online Publishing

rNews is an IPTC standard for semantically embedding publishing metadata in webpages. That makes it relevant for technologists and web designers alike.

We give an introduction to rNews and the ecosystem of community, tool builders and publishers around it.

[Held on October 16, 2012 at Semantic Technology & Business Conference in New York by Stuart Myles (http://twitter.com/smyles), Evan Sandhaus (http://twitter.com/kansandhaus) and Andreas Gebhard (http://twitter.com/agebhard) ]

Transcript

1. rNews
   embedding metadata
   in online news
   

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2. rnews.org
   @smyles
   @kansandhaus
   Stuart
   Myles
   @agebhard @smyles
   @agebhard
   Andreas
   Gebhard
   @kansandhaus
   Evan
   Sandhaus
   

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3. @agebhard
   @kansandhaus @smyles
   rnews.org
   a brief intro to rNews
   tool builders & implementors
   the future of rNews
   1
   3
   2
   

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4. @agebhard
   @kansandhaus @smyles
   rnews.org
   rNews
   a data model for embedding
   machine-readable publishing
   metadata in web documents
   

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5. @agebhard
   @kansandhaus @smyles
   rnews.org
   Why
   we
   need
   rNews
   

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7. STORY
   PHOTO
   Story components which are obvious to a person…
   

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8. STORY
   PHOTO
   ...are not so obvious to a machine.
   

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9. @agebhard
   @kansandhaus @smyles
   rnews.org
   Label Type Value
   id number 1248069162607
   Headline text New Web Code Draws Concern...
   Byline text By TANZINA VEGA
   Date date 20101010
   Body text In the next few years, a powerful...
   Length number 1123
   Tag text Privacy
   Tag text Computers and the Internet
   Tag text Web Browsers
   
   
   
   New Web Code Draws Concern...
   
   
   
   
   New Web Code Draws Concern...
   
   
   By TANZINA VEGA
   
   
   October 10, 2010
   
   
   In the next few years, a powerful...
   
   
   
   Data Tier Display Tier
   Logic Tier
   Content very well structured on Data
   Tier, but all of this structure is lost in
   translation to presentation tier.
   The Problem Of Structured Data:
   Continued
   

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10. @agebhard
    @kansandhaus @smyles
    rnews.org
    
    
    
    New Web Code Draws Concern...
    
    
    
    
    New Web Code Draws Concern...
    
    
    By TANZINA VEGA
    
    
    October 10, 2010
    
    
    In the next few years, a powerful...
    
    
    
    Display Tier
    =
    Search engines, social
    networks, aggregators and
    other sites only see the
    Display Tier, and cannot
    leverage the underlying
    structure of the data.
    The Problem Of Structured Data:
    Continued
    

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11. @agebhard
    @kansandhaus @smyles
    rnews.org
    With Structured
    Data
    No Structured
    Data
    The Problem Of Structured Data:
    Continued
    Without structured data search engines, social
    networks and other sites cannot attractively format
    links back to our site, potentially decreasing referral
    traffic.
    

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12. @agebhard
    @kansandhaus @smyles
    rnews.org
    Microformats RDFa Microdata JSON
    Semantic Markup Standards
    

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13. @agebhard
    @kansandhaus @smyles
    rnews.org
    

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14. @agebhard
    @kansandhaus @smyles
    rnews.org
    

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15. @agebhard
    @kansandhaus @smyles
    rnews.org
    rNews
    

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16. @agebhard
    @kansandhaus @smyles
    rnews.org
    rNews
    embedding
    machine-readable
    publishing metadata
    for
    is a data model
    in web documents
    

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17. @agebhard
    @kansandhaus @smyles
    rnews.org
    rNews is a data model
    ImageObject
    VideoObject
    AudioObject
    Article
    Comment
    Organization
    Person Place
    NewsItem
    comment
    associatedMedia
    Concept
    about
    PostalAddress
    address
    address
    mentions
    address
    creator
    editor
    contributor
    provider
    copyrightHolder
    accountablePerson
    creator
    editor
    contributor
    provider
    copyrightHolder
    sourceOrganization
    name
    associatedArticle
    Geo
    Coordinates
    geo
    Coordinates
    

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18. @agebhard
    @kansandhaus @smyles
    rnews.org
    Headline
    Byline
    Tags
    Creator
    ...
    for embedding machine-readable
    publishing metadata in web documents
    

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19. @agebhard
    @kansandhaus @smyles
    rnews.org
    RDFa Microdata JSON
    Today Today Maybe?
    and a set of suggested implementations
    

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20. @agebhard
    @kansandhaus @smyles
    rnews.org
    rNews - Class Diagram
    ImageObject
    VideoObject
    AudioObject
    Article
    Comment
    Organization
    Person Place
    NewsItem
    comment
    associatedMedia
    Concept
    about
    PostalAddress
    address
    address
    mentions
    address
    creator
    editor
    contributor
    provider
    copyrightHolder
    accountablePerson
    creator
    editor
    contributor
    provider
    copyrightHolder
    sourceOrganization
    name
    associatedArticle
    Geo
    Coordinates
    geo
    Coordinates
    

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21. @agebhard
    @kansandhaus @smyles
    rnews.org
    rNews
    Benefits
    or
    Why You Should
    Care About rNews
    

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22. @agebhard
    @kansandhaus @smyles
    rnews.org
    With Structured
    Data
    No Structured
    Data
    Benefit #1: Superior Algorithmically-
    Generated Links
    Using structured data search engines, social networks
    and other sites can attractively format links back to
    our site, potentially increasing referral traffic.
    

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23. @agebhard
    @kansandhaus @smyles
    rnews.org
    • Vertical search
    • Commenting Platforms
    • Rights Management
    Benefit #2: Superior Tool Support
    

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24. @agebhard
    @kansandhaus @smyles
    rnews.org
    Benefit #3: Better Analytics
    

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25. @agebhard
    @kansandhaus @smyles
    rnews.org
    rNews
    & schema.org
    

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26. @agebhard
    @kansandhaus @smyles
    rnews.org
    rNews
    so... how do you deploy
    ?
    

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27. @agebhard
    @kansandhaus @smyles
    rnews.org
    rNews
    •simple modifications to the
    template code of your website
    •helpful plug-ins available
    •choices: namespaces & syntaxes
    

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28. @agebhard
    @kansandhaus @smyles
    rnews.org
    a brief intro to rNews
    tool builders & implementors
    the future of rNews
    1
    3
    2
    

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29. @agebhard
    @kansandhaus @smyles
    rnews.org
    

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30. @agebhard
    @kansandhaus @smyles
    rnews.org
    RDFaCE-Lite
    RDFa Content Editor
    

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31. @agebhard
    @kansandhaus @smyles
    rnews.org
    

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32. @agebhard
    @kansandhaus @smyles
    rnews.org
    

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33. @agebhard
    @kansandhaus @smyles
    rnews.org
    Our entire customer
    on-boarding process [is now]
    an rNews implementation
    process.
    “– Andrew Montalenti
    [CTO & Co-Founder of Parse.ly]
    

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34. @agebhard
    @kansandhaus @smyles
    rnews.org
    

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35. @agebhard
    @kansandhaus @smyles
    rnews.org
    I implemented rNews [...]
    on a slow afternoon.
    – Matt Terenzio
    [then Web Dev Director at The Hour]
    

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36. @agebhard
    @kansandhaus @smyles
    rnews.org
    

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37. @agebhard
    @kansandhaus @smyles
    rnews.org
    

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38. @agebhard
    @kansandhaus @smyles
    rnews.org
    rNews
    in the wild
    

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39. @agebhard
    @kansandhaus @smyles
    rnews.org
    14news.com
    bbc.co.uk
    cfoworld.co.uk
    cnn.com
    computerworlduk.com
    edition.cnn.com
    engadget.com
    gallup.com
    gizmodo.com.au
    guardian.co.uk
    hughhewitt.com
    ibnlive.in.com
    jama.ama-assn.org
    ktul.com
    lasvegassun.com
    mtv.com
    myfoxdc.com
    myfoxny.com
    myfoxphilly.com
    nbc-2.com
    nbcdfw.com
    nbclosangeles.com
    nbcphiladelphia.com
    nbcwashington.com
    newson6.com
    nydailynews.com
    pbs.org
    pcadvisor.co.uk
    publicintegrity.org
    sciencemag.org
    techradar.com
    telegraph.co.uk
    theater.nytimes.com
    timesofisrael.com
    tmz.com
    travel.nytimes.com
    tv.nytimes.com
    wlbt.com
    woi-tv.com
    wric.com
    youtube.com
    14news.com
    bbc.co.uk
    cfoworld.co.uk
    cnn.com
    computerworlduk.com
    edition.cnn.com
    engadget.com
    gallup.com
    gizmodo.com.au
    guardian.co.uk
    hughhewitt.com
    ibnlive.in.com
    jama.ama-assn.org
    ktul.com
    lasvegassun.com
    mtv.com
    myfoxdc.com
    myfoxny.com
    myfoxphilly.com
    nbc-2.com
    nbcdfw.com
    nbclosangeles.com
    nbcphiladelphia.com
    nbcwashington.com
    newson6.com
    nydailynews.com
    pbs.org
    pcadvisor.co.uk
    publicintegrity.org
    sciencemag.org
    techradar.com
    telegraph.co.uk
    theater.nytimes.com
    timesofisrael.com
    tmz.com
    travel.nytimes.com
    tv.nytimes.com
    wlbt.com
    woi-tv.com
    wric.com
    youtube.com
    14news.com
    bbc.co.uk
    cfoworld.co.uk
    cnn.com
    computerworlduk.com
    edition.cnn.com
    engadget.com
    gallup.com
    gizmodo.com.au
    guardian.co.uk
    hughhewitt.com
    ibnlive.in.com
    jama.ama-assn.org
    ktul.com
    lasvegassun.com
    mtv.com
    myfoxdc.com
    myfoxny.com
    myfoxphilly.com
    nbc-2.com
    nbcdfw.com
    nbclosangeles.com
    nbcphiladelphia.com
    nbcwashington.com
    newson6.com
    nydailynews.com
    pbs.org
    pcadvisor.co.uk
    publicintegrity.org
    sciencemag.org
    techradar.com
    telegraph.co.uk
    theater.nytimes.com
    timesofisrael.com
    tmz.com
    travel.nytimes.com
    tv.nytimes.com
    wlbt.com
    woi-tv.com
    wric.com
    youtube.com
    14news.com
    bbc.co.uk
    cfoworld.co.uk
    cnn.com
    computerworlduk.com
    edition.cnn.com
    engadget.com
    gallup.com
    gizmodo.com.au
    guardian.co.uk
    hughhewitt.com
    ibnlive.in.com
    jama.ama-assn.org
    ktul.com
    lasvegassun.com
    mtv.com
    myfoxdc.com
    myfoxny.com
    myfoxphilly.com
    nbc-2.com
    nbcdfw.com
    nbclosangeles.com
    nbcphiladelphia.com
    nbcwashington.com
    newson6.com
    nydailynews.com
    pbs.org
    pcadvisor.co.uk
    publicintegrity.org
    sciencemag.org
    techradar.com
    telegraph.co.uk
    theater.nytimes.com
    timesofisrael.com
    tmz.com
    travel.nytimes.com
    tv.nytimes.com
    wlbt.com
    woi-tv.com
    wric.com
    youtube.com
    14news.com
    bbc.co.uk
    cfoworld.co.uk
    cnn.com
    computerworlduk.com
    edition.cnn.com
    engadget.com
    gallup.com
    gizmodo.com.au
    guardian.co.uk
    hughhewitt.com
    ibnlive.in.com
    jama.ama-assn.org
    ktul.com
    lasvegassun.com
    mtv.com
    myfoxdc.com
    myfoxny.com
    myfoxphilly.com
    nbc-2.com
    nbcdfw.com
    nbclosangeles.com
    nbcphiladelphia.com
    nbcwashington.com
    newson6.com
    nydailynews.com
    pbs.org
    pcadvisor.co.uk
    publicintegrity.org
    sciencemag.org
    techradar.com
    telegraph.co.uk
    theater.nytimes.com
    timesofisrael.com
    tmz.com
    travel.nytimes.com
    tv.nytimes.com
    wlbt.com
    woi-tv.com
    wric.com
    youtube.com
    14news.com
    bbc.co.uk
    cfoworld.co.uk
    cnn.com
    computerworlduk.com
    edition.cnn.com
    engadget.com
    gallup.com
    gizmodo.com.au
    guardian.co.uk
    hughhewitt.com
    ibnlive.in.com
    jama.ama-assn.org
    ktul.com
    lasvegassun.com
    mtv.com
    myfoxdc.com
    myfoxny.com
    myfoxphilly.com
    nbc-2.com
    nbcdfw.com
    nbclosangeles.com
    nbcphiladelphia.com
    nbcwashington.com
    newson6.com
    nydailynews.com
    pbs.org
    pcadvisor.co.uk
    publicintegrity.org
    sciencemag.org
    techradar.com
    telegraph.co.uk
    theater.nytimes.com
    timesofisrael.com
    tmz.com
    travel.nytimes.com
    tv.nytimes.com
    wlbt.com
    woi-tv.com
    wric.com
    youtube.com
    14news.com
    bbc.co.uk
    cfoworld.co.uk
    cnn.com
    computerworlduk.com
    edition.cnn.com
    engadget.com
    gallup.com
    gizmodo.com.au
    guardian.co.uk
    hughhewitt.com
    ibnlive.in.com
    jama.ama-assn.org
    ktul.com
    lasvegassun.com
    mtv.com
    myfoxdc.com
    myfoxny.com
    myfoxphilly.com
    nbc-2.com
    nbcdfw.com
    nbclosangeles.com
    nbcphiladelphia.com
    nbcwashington.com
    newson6.com
    nydailynews.com
    pbs.org
    pcadvisor.co.uk
    publicintegrity.org
    sciencemag.org
    techradar.com
    telegraph.co.uk
    theater.nytimes.com
    timesofisrael.com
    tmz.com
    travel.nytimes.com
    tv.nytimes.com
    wlbt.com
    woi-tv.com
    wric.com
    youtube.com
    14news.com
    bbc.co.uk
    cnn.com
    engadget.com
    guardian.co.uk
    mtv.com
    nydailynews.com myfoxdc.com
    pbs.org
    timesofisrael.com
    tmz.com
    youtube.com
    sciencemag.org
    telegraph.co.uk
    travel.nytimes.com
    gallup.com
    

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40. @agebhard
    @kansandhaus @smyles
    rnews.org
    a brief intro to rNews
    tool builders & implementors
    the future of rNews
    1
    3
    2
    

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41. @agebhard
    @kansandhaus @smyles
    rnews.org
    rNews
    the Future of
    

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42. @agebhard
    @kansandhaus @smyles
    rnews.org
    rNews 1.1
    

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43. @agebhard
    @kansandhaus @smyles
    rnews.org
    rNews
    data model
    growing the
    

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44. @agebhard
    @kansandhaus @smyles
    rnews.org
    rNews
    alignment &
    documentation
    

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45. @agebhard
    @kansandhaus @smyles
    rnews.org
    rNews
    versatility
    

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46. @agebhard
    @kansandhaus @smyles
    rnews.org
    rNews
    community
    

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47. @agebhard
    @kansandhaus @smyles
    rnews.org
    ...and 50 others
    

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48. @agebhard
    @kansandhaus @smyles
    rnews.org
    

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49. @agebhard
    @kansandhaus @smyles
    rnews.org
    wait! (there’s more)
    ...but
    •NewsCodes
    •RightsML
    •SportsML
    •Photo Metadata
    

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50. @agebhard
    @kansandhaus @smyles
    rnews.org
    any questions?
    

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51. @agebhard
    @kansandhaus @smyles
    rnews.org
    Thank
    you
    

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52. View Slide

53. @agebhard
    @kansandhaus @smyles
    rnews.org
    WHY WE NEED rNews: Jetta Productions/Iconica/Getty Images
    TOOLS: Michael Blann/Digital Vision/Getty Images
    BLUEPRINT: Tommy Flynn/The Image Bank/Getty Images
    SUNRISE/rNews: The Asahi Shimbun/Getty Images
    rNews BENEFITS: Justin Sullivan/Getty Images News
    NY TIMES INSPECTION: Jonathan Torgovnik/Getty Images News
    CROWD: Ryan McVay/Stone+/Getty Images
    photo credits
    

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54. @agebhard
    @kansandhaus @smyles
    rnews.org
    Semantic Technology & Business Conference
    16 October 2012 • New York City
    Copyright © 2012 by Evan Sandhaus, Stuart Myles & Andreas Gebhard.
    Typefaces are Rockwell, Skolar & Myriad Pro and the
    color scheme is Ethan Schoonover’s “solarized”.
    (more info: http://ethanschoonover.com/solarized)
    

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