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The State of rNews

The State of rNews

We look at IPTC rNews and the ecosystem of community, tool builders and publishers, roughly one year after the standard has been released.
[Held on June 5, 2012 at Semantic Technology & Business Conference in San Francisco by Evan Sandhaus, Stuart Myles and Andreas Gebhard.]

Andreas Gebhard

June 04, 2012
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  1. @agebhard @kansandhaus @smyles rnews.org a brief intro to rNews tool

    builders & implementors the future of rNews 1 3 2
  2. @agebhard @kansandhaus @smyles rnews.org rNews a data model for embedding

    machine-readable publishing metadata in web documents
  3. @agebhard @kansandhaus @smyles rnews.org Label Type Value id number 1248069162607

    Headline text New Web Code Draws Concern... Byline text By TANZINA VEGA Date date 20101010 Body text In the next few years, a powerful... Length number 1123 Tag text Privacy Tag text Computers and the Internet Tag text Web Browsers <html> <head> <title> New Web Code Draws Concern... </title> </head> <body> <div> New Web Code Draws Concern... </div> <div> By TANZINA VEGA </div> <div> October 10, 2010 </div> <div> In the next few years, a powerful... </div> </body> </html> Data Tier Display Tier Logic Tier Content very well structured on Data Tier, but all of this structure is lost in translation to presentation tier. The Problem Of Structured Data: Continued
  4. @agebhard @kansandhaus @smyles rnews.org <html> <head> <title> New Web Code

    Draws Concern... </title> </head> <body> <div> New Web Code Draws Concern... </div> <div> By TANZINA VEGA </div> <div> October 10, 2010 </div> <div> In the next few years, a powerful... </div> </body> </html> Display Tier = Search engines, social networks, aggregators and other sites only see the Display Tier, and cannot leverage the underlying structure of the data. The Problem Of Structured Data: Continued
  5. @agebhard @kansandhaus @smyles rnews.org With Structured Data No Structured Data

    The Problem Of Structured Data: Continued Without structured data search engines, social networks and other sites cannot attractively format links back to our site, potentially decreasing referral traffic.
  6. @agebhard @kansandhaus @smyles rnews.org rNews is a data model ImageObject

    VideoObject AudioObject Article Comment Organization Person Place NewsItem comment associatedMedia Concept about PostalAddress address address mentions address creator editor contributor provider copyrightHolder accountablePerson creator editor contributor provider copyrightHolder sourceOrganization name associatedArticle Geo Coordinates geo Coordinates
  7. @agebhard @kansandhaus @smyles rnews.org Headline Byline Tags Creator ... for

    embedding machine-readable publishing metadata in web documents
  8. @agebhard @kansandhaus @smyles rnews.org rNews - Class Diagram ImageObject VideoObject

    AudioObject Article Comment Organization Person Place NewsItem comment associatedMedia Concept about PostalAddress address address mentions address creator editor contributor provider copyrightHolder accountablePerson creator editor contributor provider copyrightHolder sourceOrganization name associatedArticle Geo Coordinates geo Coordinates
  9. @agebhard @kansandhaus @smyles rnews.org 1 2 3 4 5 6

    7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 <!DOCTYPE4html4PUBLIC4">//W3C//DTD4XHTML41.04Transitional//EN"44"http://www.w3.org/TR/xhtml1/DTD/xhtml1>transitional.dtd">44 <html> <head></head> <body> 444<div> 4444<div> 4444444<div>Allies4Are44Split...</div> 444444<div>NATO4Takes44Command</div> 444444<div> 44444444<img44src="img/libya_sample_reuters.jpg"/> 44444444<div>Credit:4Goran4Tomasevic/Reuters</div> 444444444<div>Rebel4fighters44take...</div> 444444</div> 444444<div>By4STEVEN4LEE44MYERS</div> 444444<div>WASHINGTON44|4March424,42011</div> 444444<div> 44444444<p>Having44largely4succeeded...</p> 444444</div> 444444<div> 44444444<p><a44href="http://www.nytimes.com/content/help/rights/copyright/copyright>notice.html"> 44444444444©4Copyright442011 444444444</a><span>The4New4York44Times44Company</span></p> 44444444<p><a44href="http://www.nytimes.com/ref/membercenter/help/agree.html"> 44444444444Disclaimer 444444444</a></p> 4444444</div> 4444</div> 44444<div> 444444<div> 44444444<div>Section</div> 44444444<div>World</div> 444444</div> 444444<div>Tags</div> 4444444<div> 44444444<div> 4444444444<div>People</div> 4444444444<div>Qaddafi,4Muammar44el></div> 44444444</div> 444444</div>444444 444444<div> 44444444<div>Discussion44(3)</div> 44444444<div> 4444444444<div>So4the4question44is..."</div> 4444444444<div> 4444444444<a44href="http://timespeople.nytimes.com/view/user/27242827/activities.html">Chuck</a></div> 4444444444<div>March425th,44201148:274am</div> 44444444</div> 444444</div> 4444</div> 444</div> </body> </html>
  10. @agebhard @kansandhaus @smyles rnews.org <!DOCTYPE  HTML> <html  itemscope  itemtype="http://schema.org/NewsArticle"  >

    <head>   <style  type="text/css">@import  url(css/iptc_times2.css);</style>   <meta  itemprop="dateCreated"  content="2011-­‐03-­‐23"/>   <meta  itemprop="description"  content="The  questions  about  the  command..."/>   <meta  itemprop="inLanguage"  content="en-­‐US"/>   <meta  itemprop="thumbnailUrl"  content="http://graphics8.nytimes.com/images/common/icons/t_wb_75.gif"/>   <meta  itemprop="genre"  content="Current"/>   <meta  itemprop="id"  content="1248069687395"/>   <meta  itemprop="version"  content="2"/>   <meta  itemprop="publishingPrinciples"  content="http://www.nytco.com/press/ethics.html"/>   <meta  itemprop="wordCount"  content="879"/>   </head> <body>   <div  style="height:900px"  class="article">     <div  class="a_column">       <div  itemprop="headline"  class="headline">Allies  Are  Split  on  Goal  and  Exit  Strategy  in  Libya</div>       <div  itemprop="alternativeHeadline"  class="rider">NATO  Takes  Command</div>       <div  itemprop="associatedMedia"  itemscope  itemtype="http://schema.org/ImageObject">         <img  itemprop="URL"  class="image"  src="img/libya_sample_reuters.jpg"/>         <div  class="image_credit">Credit:           <span  itemprop="creator"  itemscope  itemtype="http://schema.org/Person">               <span  itemprop="name">Goran  Tomasevic</span>           </span>             /           <span  itemprop="sourceOrganization"  itemscope  itemtype="http://schema.org/Organization">             <span  itemprop="name">Reuters</span>             <meta  itemprop="tickerSymbol"  content="NYSE  TRI"/>           </span>         </div> HTML 5 Microdata
  11. @agebhard @kansandhaus @smyles rnews.org With Structured Data No Structured Data

    Benefit #1: Superior Algorithmically- Generated Links Using structured data search engines, social networks and other sites can attractively format links back to our site, potentially increasing referral traffic.
  12. @agebhard @kansandhaus @smyles rnews.org • Vertical search • Commenting Platforms

    • Rights Management Benefit #2: Superior Tool Support
  13. @agebhard @kansandhaus @smyles rnews.org a brief intro to rNews tool

    builders & implementors the future of rNews 1 3 2
  14. @agebhard @kansandhaus @smyles rnews.org Our entire customer on-boarding process [will]

    be an rNews implementation process. “– Andrew Montalenti [CTO & Co-Founder of Parse.ly]
  15. @agebhard @kansandhaus @smyles rnews.org I implemented rNews [...] on a

    slow afternoon. – Matt Terenzio [then Web Dev Director at The Hour]
  16. @agebhard @kansandhaus @smyles rnews.org a brief intro to rNews tool

    builders & implementors the future of rNews 1 3 2
  17. @agebhard @kansandhaus @smyles rnews.org a brief intro to rNews tool

    builders & implementors the future of rNews 1 3 2
  18. @agebhard @kansandhaus @smyles rnews.org WHY WE NEED rNews: Jetta Productions/Iconica/Getty

    Images TOOLS: Michael Blann/Digital Vision/Getty Images BLUEPRINT: Tommy Flynn/The Image Bank/Getty Images SUNRISE/rNews: The Asahi Shimbun/Getty Images rNews BENEFITS: Justin Sullivan/Getty Images News NY TIMES INSPECTION: Jonathan Torgovnik/Getty Images News CROWD: Ryan McVay/Stone+/Getty Images photo credits
  19. @agebhard @kansandhaus @smyles rnews.org Semantic Technology & Business Conference 05

    June 2012 • San Francisco, CA Copyright © 2012 by Evan Sandhaus, Stuart Myles & Andreas Gebhard. Typefaces are Rockwell, Skolar & Myriad Pro and the color scheme is Ethan Schoonover’s “solarized”. (more info: http://ethanschoonover.com/solarized)