Give 'em some social media love: The right people using the right tools for the right reasons.

Presented at the HighEdWeb 2012 Annual Conference.

Transcript

1. the right people using the right tools For the right reasons ALANA RILEY - PROVIDENCE COLLEGE - @ALANARILEY
2. @alanariley #UAD10
4. speakerdeck.com/u/alanariley
5. usability.
6. People tools reasons
7. theory strategy
9. KEEP PEOPLE IN THE SYSTEMS THEY ARE USING.
10. you cannot forget about the social part of social media.
11. people have a desire to connect.
14. why HOW WHAT
15. people don’t believe what you do they believe why you do it.
16. how we roll.
18. staff/faculty: I’m proud to work here. prospective Student: What a great sense of community! current student: This is so much fun! alumni: I’m proud to be a Friar. everyday individual: That was really authentic - that video made me happy.
19. family.
20. You must believe in the message you’re sending.
21. connect with students
22. the game plan.
24. D E P L O Y E V A L U AT E S T R AT E G I Z E A U D I T Audit what we have | Evaluate the results | Strategize with departments | Deploy the strategy
26. D E P L O Y E V A L U AT E S T R AT E G I Z E
28. Facebook url display name page type profile photo
29. Likes engagement main topics
30. engagement
31. fifteen posts date user count admin count
32. 0 50 100 ADMIN USER
33. 0 50 100 NEWS SPORTS ALUMNI
34. low user engagement content overlap repetitive content time gaps unnecessary accounts
35. A C C O U N T S I D E N T I F Y R E V I E W A D M I N S 1 - O N - 1 G R O U P R E F I N E L A U N C H
36. USER engagement content FOCUS & TONE MARKETING multimedia branding
37. Providence College Admissions alumni athletics library
43. RECAP OF WHERE WE ARE
44. Thanks! speakerdeck.com/u/alanariley pinterest.com/alanariley