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Give 'em some social media love: The right peop...
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Alana Riley
October 09, 2012
Education
1
440
Give 'em some social media love: The right people using the right tools for the right reasons.
Presented at the HighEdWeb 2012 Annual Conference.
Alana Riley
October 09, 2012
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Transcript
the right people using the right tools For the right
reasons ALANA RILEY - PROVIDENCE COLLEGE - @ALANARILEY
@alanariley #UAD10
None
speakerdeck.com/u/alanariley
usability.
People tools reasons
theory strategy
None
KEEP PEOPLE IN THE SYSTEMS THEY ARE USING.
you cannot forget about the social part of social media.
people have a desire to connect.
None
None
why HOW WHAT
people don’t believe what you do they believe why you
do it.
how we roll.
None
staff/faculty: I’m proud to work here. prospective Student: What a
great sense of community! current student: This is so much fun! alumni: I’m proud to be a Friar. everyday individual: That was really authentic - that video made me happy.
family.
You must believe in the message you’re sending.
connect with students
the game plan.
None
D E P L O Y E V A L
U AT E S T R AT E G I Z E A U D I T Audit what we have | Evaluate the results | Strategize with departments | Deploy the strategy
None
D E P L O Y E V A L
U AT E S T R AT E G I Z E
None
Facebook url display name page type profile photo
Likes engagement main topics
engagement
fifteen posts date user count admin count
0 50 100 ADMIN USER
0 50 100 NEWS SPORTS ALUMNI
low user engagement content overlap repetitive content time gaps unnecessary
accounts
A C C O U N T S I D
E N T I F Y R E V I E W A D M I N S 1 - O N - 1 G R O U P R E F I N E L A U N C H
USER engagement content FOCUS & TONE MARKETING multimedia branding
Providence College Admissions alumni athletics library
None
None
None
None
None
RECAP OF WHERE WE ARE
Thanks! speakerdeck.com/u/alanariley pinterest.com/alanariley