! There are 5 secret slides in this presentation. ! In the right top corner there will be a Letter. ! The letters are scrambled and together form a name. ! Raise your hand first and guess the name correctly when I ask for it and win!
Beach Purchase Oysters Water Get School Project Sea How To Corals Jersey Seashore Acquire Sea Shells Sea Shore Pick out Beachcombing Beach House Store Sealife Sand Sale Sanddollars Sand Castle Collect Starfish Florida
URL – Short as possible and readable ! http://www.mysitedomain.com/pageid=21131312132/ category=id?2343929230 ! http://www.mysitedomain.com/stuff/wesell ! Title – Less than 70 Characters – Unique! ! Meta-Description – Less than 160 Characters – Unique! ! Meta-Keywords – 3-5 Key terms, less than 90 characters
– Most Important Keyword ! H2 – Should be used in moderation ! H3 – Should be used after H2s ! H4 – Should be used after H3s ! H5 – Should be used after H4s ! H6 – Should be used after H5s ! H7 – Doesn’t Exists ! H8 – Really Doesn’t Exists
– Dooo Eeeet! ! Default Settings – if you mess up, start over ! Tracking – Allows you to make Yoast Better ! Security – Prevents authors/guest bloggers from impacting SEO. ! Webmaster tools verification.
URL structure is displayed ! Remove “/category/” ! Force Trailing “/” to the end of the URL ! Redirect attachment URLs to Parent URL, so no one is looking at a file without being on the website – very useful ! Remove ?replytocom variables – for large sites with a lot of comments, helps the engines crawl more efficiently
HTML before each post on the RSS feeds. ! Anybody that is syndicating your content will then also publish it with your link back to the original source ! Doing two things, Creating Backlinks and telling the search engines the original source