! There are 5 secret slides in this presentation. ! In the right top corner there will be a Letter. ! The letters are scrambled and together form a name. ! Raise your hand first and guess the name correctly when I ask for it and win!
What is your business, do you have a niche? ! What are the topics that relate to that niche? ! What questions do my customers ask before they buy this product/service?
Beach Purchase Oysters Water Get School Project Sea How To Corals Jersey Seashore Acquire Sea Shells Sea Shore Pick out Beachcombing Beach House Store Sealife Sand Sale Sanddollars Sand Castle Collect Starfish Florida
Search Shells for sale High 720 320 Shell Craft Low 880 590 Seashell Necklace High 590 480 Types of Shells Low 1,000 590 Bad Good Bad Good Creating a MOAT!
On-Page Optimization ! Make your website with user interaction in mind ! If a user is not happy navigating your website and they drop out too quickly Google knows this! ! Clean Code = Wordpress!
URL – Short as possible and readable ! http://www.mysitedomain.com/pageid=21131312132/ category=id?2343929230 ! http://www.mysitedomain.com/stuff/wesell ! Title – Less than 70 Characters – Unique! ! Meta-Description – Less than 160 Characters – Unique! ! Meta-Keywords – 3-5 Key terms, less than 90 characters
– Most Important Keyword ! H2 – Should be used in moderation ! H3 – Should be used after H2s ! H4 – Should be used after H3s ! H5 – Should be used after H4s ! H6 – Should be used after H5s ! H7 – Doesn’t Exists ! H8 – Really Doesn’t Exists
! Yes, You have to be compliant. ! This means, make sure your website has the following: ! Robots.txt ! XML-Sitemap ! Lang attribute tag ! Doctype ! Google Analytics ! Blog Feed ! Favicon ! Encoding
Yoast? ! Yoast is a person, to be exact Joost de Valk ! Yoast for Wordpress is a plugin developed by Joost ! It makes on-page optimization easier for Wordpress
for you ! Allows you to no-index certain pages ! Means search engines wont index them ! Creates Default Meta-Titles, Meta-Descriptions, Meta-Keywords based on content type.
– Dooo Eeeet! ! Default Settings – if you mess up, start over ! Tracking – Allows you to make Yoast Better ! Security – Prevents authors/guest bloggers from impacting SEO. ! Webmaster tools verification.
Settings and Defaults ! Title Rewrite – If theme prevents the Yoast Title that you designate to show, use this. ! Meta-Keywords Tag – Yes, Use it! ! Home Tab – Author Tagging, Very Important!
website to your facebook and twitter profiles. ! Search Engines are integrating more and more into search and Google is already tweaking their algorithm to look at Google+ pages.
Yoast Sitemap functionality ! Ping Yahoo and Ping Ask ! Let’s Yahoo and Ping that you have new content out, already done for Google and Bing ! Exclude posts type or taxonomies (Tags & Categories)
URL structure is displayed ! Remove “/category/” ! Force Trailing “/” to the end of the URL ! Redirect attachment URLs to Parent URL, so no one is looking at a file without being on the website – very useful ! Remove ?replytocom variables – for large sites with a lot of comments, helps the engines crawl more efficiently
HTML before each post on the RSS feeds. ! Anybody that is syndicating your content will then also publish it with your link back to the original source ! Doing two things, Creating Backlinks and telling the search engines the original source
Description of Page ! Google+ Description of Page ! If someone shares your content what description will they see? Tailor it to each social network for higher conversion.
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