Wordpress and SEO - Wordcamp Miami 2013 Talk

Talking about SEO Concepts and how to apply them to your Wordpress Installation. Linkbuilding and strategy development with an overview of Yoast Wordpress SEO Plugin and other Must Have Plugins.

Transcript

1. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Slides: alcantaramedia.com/WCMIA SEO Concepts for Wordpress By: Michael I. Alcantara @AlcantaraMedia
2. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Hi, I’m Michael —  CEO and Founder of Alcantara Media and GorillaPay —  Learned PHP at 12 years old —  SEO Strategies for the last 5 years —  I own a Dog!
3. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Fully Integrated Agency —  Search Engine Optimization —  Social Media Marketing —  Email marketing —  Online PR —  Brand Development —  Web Development & eCommerce —  Sponsor of the Wordpress Miami Meetups
4. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Case Study 1
5. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Case Study 2
6. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Case Study 3
7. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Brief Overview —  Understanding the Engines —  Sally Sells Seashells by The Seashore —  Who knew I’d be an architect? —  Friend of my friends, links of my links —  Roasting the Yoast —  The Other Guys
8. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Understanding The Engines What Is SEO? Send Everything Over
9. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Send Engines Gift Bags —  Good Readable Content —  Great Code Architecture —  Popularity Votes from Friends
10. Boca Raton SEO Slides: alcantaramedia.com/WCMIA It’s Actually Very Simple No, Really!
11. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Sally Sells Seashells By The Seashore —  What is the website about, does it have a niche? —  What are the topics that relate to that niche? —  What questions do the customers ask before they buy this product/service?
12. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Synonyms, Shynonyms Sells Seashells Seashore Buy Shells Beach Purchase Oysters Water Get School Project Sea How To Corals Jersey Seashore Acquire Sea Shells Sea Shore Pick out Beachcombing Beach House Store Sealife Sand Sale Sanddollars Sand Castle Collect Starfish Florida
13. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Keyword Competition Global Monthly Search Local Monthly Search Shells for sale High 720 320 Shell Craft Low 880 590 Seashell Necklace High 590 480 Types of Shells Low 1,000 590 Bad Good Bad Good Creating a MOAT!
14. Boca Raton SEO Slides: alcantaramedia.com/WCMIA
15. Boca Raton SEO Slides: alcantaramedia.com/WCMIA SEO Secret Tip #1 AIM for Low Competition and Good Traffic
16. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Free Tools vs Paid Tools Free Tools Paid Tools Google Keyword Research Tool Market Samurai Google Search SEMRush View Source SEOMoz Open Site Explorer Raven Tools
17. Boca Raton SEO Slides: alcantaramedia.com/WCMIA How to Search Google —  Explicit Search – Show me everything relating to just this —  Ex: “buy seashells” —  Exclude Words – Show me everything but nothing that includes this —  Ex: buy seashells –album —  Similar Words and Synonyms —  Ex: “internet marketing” ~professional —  Time Search – show me everything relating to this in this time —  Ex: wordpress 2012..2013 —  Link Search – show me all the links regarding this topic from this website —  Ex: Boca Raton SEO ~"http://www.alcantaramedia.com"
18. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Who knew I’d be an Architect? —  On-Page Optimization —  Make your website with user interaction in mind —  Make sure it loads effeciently —  The website should be up 99.9% of the time —  Clean Code = Wordpress!
19. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Too Long = Too Bad —  URL – Short as possible and readable —  http://www.mysitedomain.com/ pageid=21131312132/category=id?2343929230 —  http://www.mysitedomain.com/stuff/wesell —  Title – Less than 70 Characters – Unique! —  Meta-Description – Less than 160 Characters – Unique! —  Meta-Keywords – 3-5 Key terms, less than 90 characters
20. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Headings, they do exist! —  H1 – Most Important Keyword —  H2 – Should be used in moderation —  H3 – Should be used after H2s —  H4 – Should be used after H3s —  H5 – Should be used after H4s —  H6 – Should be used after H5s —  H7 – Doesn’t Exists —  H8 – Really Doesn’t Exists
21. Boca Raton SEO Slides: alcantaramedia.com/WCMIA A picture is worth a thousand key-words —  File Name —  Image1.jpg – Bad —  seashells-buy-shore.jpg - Good —  Title —  Image1 —  Buy Seashells at the Shore —  Alt —  Description —  Caption
22. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Flash and iFrames DON’T USE THEM
23. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Becoming Compliant —  Compliance with W3 Standards —  This means, make sure your website has the following: " Robots.txt "   XML-Sitemap "   Lang attribute tag " Doctype(HTML Ver.) "   Analytics "   Blog Feed "   Favicon "   Encoding (UTF-8)
24. Boca Raton SEO Slides: alcantaramedia.com/WCMIA SEO Secret Tip #2 Geo MetaTags do wonders for local search results.
25. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Friend of my Friends Link of my Links —  Backlinks are popularity votes —  Use your keywords, give them your keywords —  Acquiring them takes good content —  Give engines time to index
26. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Methods of Linkbuilding —  Linkwheel —  Wordpress.com —  Blogger —  Tumblr —  Squidoo —  Article Directories "   Press Releases " Slideshares " Infographics "   Videos "   Guest Blogging "   Whitepaper
27. Boca Raton SEO Slides: alcantaramedia.com/WCMIA SEO Secret Tip #3 Become an authority and build reports that honor other authority figures in your industry. This will bait them into linking back to you.
28. Boca Raton SEO Slides: alcantaramedia.com/WCMIA SEO by Yoast —  What is Yoast? —  Yoast is a person, to be exact Joost de Valk —  Yoast for Wordpress is a plugin developed by Joost —  It makes on-page optimization easier for Wordpress
29. Boca Raton SEO Slides: alcantaramedia.com/WCMIA SEO for Wordpress —  Introduction —  Eight Sections —  Post/Page Optimization
30. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Simple Yoast —  Creates a XML-Sitemap for you —  Allows you to no-index certain pages —  Means search engines wont index them —  Automate Meta-Titles, Meta-Descriptions, Meta- Keywords based on content type.
31. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Dashboard —  Start Tour – Dooo Eeeet! —  Default Settings – if you mess up, start over —  Tracking – Allows you to make Yoast Better —  Security – Prevents authors/guest bloggers from impacting SEO. —  Webmaster tools verification.
32. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Yoast - Titles & Metas —  Sitewide Settings and Defaults —  Title Rewrite – If theme prevents the Yoast Title that you designate to show, use this. —  Meta-Keywords Tag – Yes, Use it! —  Home Tab – Author Tagging, Very Important!
33. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Titles & Metas - General
34. Boca Raton SEO Slides: alcantaramedia.com/WCMIA General - Header Cleanup —  RSD Links and WLW Manifest Links – Used for Blog Discovery, Live Writer and such. —  Turn it off if you don’t have a blog —  Not recommended
35. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Home – Author Metadata
36. Boca Raton SEO Slides: alcantaramedia.com/WCMIA SEO Secret Tip #4 Author Tagging your posts with your Google+ page is wonderful.
37. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Yoast - Default Posts Types
38. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Yoast – Social —  Connects your website to your facebook and twitter profiles. —  Search Engines are integrating more and more into search and Google is already tweaking their algorithm to look at Google+ pages.
39. Boca Raton SEO Slides: alcantaramedia.com/WCMIA XML Sitemaps —  Allow Yoast Sitemap functionality —  Ping Yahoo and Ping Ask —  Let’s Yahoo and Ping that you have new content out, already done for Google and Bing —  Exclude posts type or taxonomies (Tags & Categories)
40. Boca Raton SEO Slides: alcantaramedia.com/WCMIA
41. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Yoast - Permalinks —  How the URL structure is displayed —  Remove “/category/” —  Force Trailing “/” to the end of the URL —  Redirect attachment URLs to Parent URL, so no one is looking at a file without being on the website – very useful —  Remove ?replytocom variables – for large sites with a lot of comments, helps the engines crawl more efficiently
42. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Yoast - Internal Links —  Breadcrumbs —  Home>Services>Internet Marketing>SEO>Boca Raton —  Helps your site be navigable better, but it adds links. —  Recommend less than 100 links per page.
43. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Yoast - RSS —  Allows you to add HTML before each post on the RSS feeds. —  Anybody that is syndicating your content will then also publish it with your link back to the original source —  Doing two things, Creating Backlinks and telling the search engines the original source
44. Boca Raton SEO Slides: alcantaramedia.com/WCMIA
45. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Yoast - Import & Export —  If not using Yoast you can still important from a number of different SEO plugins. —  All-In-One —  Head Space 2 —  WooThemes SEO Framework
46. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Yoast-Edit Files —  Robots.txt —  Tells engines what not to search —  .htaccess file —  Controls what gets displayed and handles redirects
47. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Yoast – OnPage
48. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Yoast - OnPage General —  Snippet Preview – How Google will show it —  Focus Keyword – Your main keyword —  SEO Title —  Meta Description —  Meta Keywords (if enabled)
49. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Yoast – OnPage Page Analysis —  Linkdex analysis of the content, very useful to determine if your content is readable and if the density of your keywords is good.
50. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Yoast – OnPage Advanced —  Index/No-Index —  Follow/No-Follow —  Include in Sitemap? —  Sitemap Priority? – New Content should get priority —  Canonical or 301 Redirects
51. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Yoast – OnPage Social —  Facebook Description of Page —  Google+ Description of Page —  If someone shares your content what description will they see? Tailor it to each social network for higher conversion.
52. Boca Raton SEO Slides: alcantaramedia.com/WCMIA The Other Guys —  Essential Plugins —  SEO Slugs – Removes “a”, “the”, “it”, “or” from URL —  Redirection – helps manage 301/Canonical Redirects —  SEO Smartlinks – Adds Internal Links to Keywords —  Tynt.com – Content Credit Distributor —  Geo Tag – Location Tagging for Local Traffic —  Author hReview – Product/Service Reviews Rich Snip
53. Boca Raton SEO Slides: alcantaramedia.com/WCMIA SEO Secret Tip #5 Keep Calm and Send Everything Over
54. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Please Rate Me! J —  Your feedback makes me a better speaker. Rate my performance and receive a copy of the slides by going to: http://spkr8.com/t/21461
55. Boca Raton SEO Slides: alcantaramedia.com/WCMIA Q/A – 15 Minutes —  Questions about SEO? —  We’ll then, let’s a go!