stages. From the browser to customer insights Data processing pipeline A service unable to ramp up as quickly as the events fl ow to the system would result in loss of data User Insight ingestion service collects data from many di ff erent customers leading to unpredictable load Events needs to be stored, then processed and consolidated into an user pro fi le ingest events collect and send to storage store raw events extract, transform, load store baked events process events to build insights store customer profile