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How to Maximize your SEO Efficiency with AI Chatbots

How to Maximize your SEO Efficiency with AI Chatbots

Learn to leverage AI Chatbots to accelerate your SEO workflow and results, while following best practices to avoid risks.

Aleyda Solis

June 22, 2023
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  1. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    HOW TO
    MAXIMIZE
    YOUR SEO
    EFFICIENCY
    WITH AI
    CHATBOTS
    MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    View full-size slide

  2. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Large language
    models (LLMs)
    represent the
    biggest

    change in the
    world of search
    since Google

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  3. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    How will search change with Google SGE?

    You can take a look at this review I did when testing it
    https://www.aleydasolis.com/en/search-engine-optimization/a-few-thoughts-on-my-initial-google-sge-experience/

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  4. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    But it doesn’t
    only change the way
    we search, LLMs are
    also going to change
    the way we produce
    everything in our
    SEO day to day

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  5. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Here’s where we are now, most SEOs still don’t use

    AI functionalities, but plan to do so
    https://hub.seofomo.co/seo-auditing-survey/#14

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  6. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    This has been accelerated by Google accepting AI
    content as long as is high quality, original and useful
    https://developers.google.com/search/blog/2023/02/google-search-and-ai-content

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  7. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    As well as the launch of new AI tools and further
    integration of AI into the ones we currently use
    aiprm.com Writesonic Frase

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  8. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    For example, when generating content, with tools like

    Frase integrating easy to use at scale AI features
    frase.io

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  9. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    This has sadly already caused content originality and quality
    issues due to lack of validation, hurting reputation & trust

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  10. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    USANDO CHATB
    It’s why for safe,
    quality results, it’s
    fundamental to
    follow a validation
    process, as Aleksandr
    Tiulkanov suggests
    in this flowchart

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  11. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    It’s also
    important to
    consider what
    Large Language
    Models (LLMs)
    are and aren’t
    good for

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  12. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    It’s possible to leverage AI in our SEO tasks for much
    more beyond content generation too
    Leveraging AI for Data
    Analysis and
    Visualization
    Language and Content
    Assistance SEO Technical Support Content Audits and
    Analysis
    Using AI to classify URLs and
    perform analysis across a data set
    Using AI tools to explain
    technical problems to non-
    technical stakeholders
    Using AI tools like Similar.ai and
    MerchStack for e-commerce
    Experimenting with AI tools to
    enhance content and generate
    micro-copies
    Automation and
    Efficiency
    Research and
    Competitive Analysis Report Automation Link building and
    Backlinks
    Looking for ways to improve
    efficiency, speed up audits and
    avoid manual errors
    Using AI tools for research,
    analysis and topic extraction
    Automating reports and showing
    the ROI of tasks
    Using AI tools to identify link
    opportunities and analyze
    backlink quality
    https://hub.seofomo.co/seo-auditing-survey/#14

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  13. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    SEO processes that do not take
    advantage of the opportunities
    offered by the latest AI
    functionalities and tools, will
    struggle to be competitive

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  14. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    USANDO CHATBOTS DE IA PARA 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA DE @ORAINTI
    A balanced approach is necessary to maximize

    the benefits without compromising the outcome
    MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

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  15. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Let’s take that into account when looking at different ways

    to leverage AI chatbots to maximize your SEO process
    Craft prompts for
    more accurate, well-
    defined, quality
    results
    Use AI chatbots to
    accelerate research,
    analysis and
    implementation
    processes
    Better integrate the
    output of AI
    chatbots into your
    SEO workflow

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  16. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    SEO PHASES


    Keyword & Competition Analysis
    Content Optimization
    Technical Optimization


    Link Building
    Measurement
    Reporting
    ChatGPT Based


    Tools & Resources Research
    Organization


    Content / SEO Tools
    Generation
    Chat Bots


    Search Engines Chat
    Bots
    With additional angles and ideas from my initial article
    ChatGPT for SEO, taking advantage of new features
    https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/

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  17. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    We can use ChatGPT Plus with Bing integration,

    the Bing chatbot or tools like Chatsonic

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  18. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Sorry, Bard.
    You’re just not
    ready yet.

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  19. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Thanks Bing!

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  20. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Let’s start by maximizing the quality of the
    output with clear and concise prompts
    Task Execution
    Expert validation
    and editing of the
    result
    1


    Clear and concise
    prompts
    2

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  21. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Use the 5Ws and the H to ensure concise prompts

    and maximize quality of results in fewer iterations
    • What is [the expected task]


    • Where [is it going to be used]


    • How [is the format / language / tone / structure / length / characteristics / constraints]


    • Who [is the target audience]


    • When [is it going to be used]


    • Why [you want to use it, the expected goal]

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  22. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    This way we will
    obtain specifically
    relevant results in the
    first iteration, for
    example, when
    generating title tag
    ideas
    VS

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  23. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    I’ve created this prompt generator in Google Sheets
    using the 5Ws and the H for faster results
    https://www.aleydasolis.com/en/search-engine-optimization/ai-prompts-digital-marketing-seo-generator/


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  24. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Copy the sheet and
    create a shortcut in
    your browser for
    easy access
    whenever you need
    a prompt and create
    your own library for
    your team for reuse
    =
    https://www.aleydasolis.com/en/search-engine-optimization/ai-prompts-digital-marketing-seo-generator/


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  25. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    It’s time to unleash your SEO imagination!

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  26. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Get the most popular
    questions on any
    trending topic, such as
    Apple’s Vision Pro, along
    with URLs that already
    answer them

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  27. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Generate ideas for an
    article on a topic on your
    website, such as remote
    work, related to Vision
    Pro’s top questions to
    capitalize on its popularity

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  28. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    But, are these the right
    topics to rank for?


    Let’s see based on the
    best search results!

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  29. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Generate
    outline
    alternatives for
    the chosen
    article topic

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  30. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Obtain a
    content brief to
    develop an

    optimized
    article for the
    selected outline

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  31. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Get a hub and spoke based on the PAAs obtained

    from AlsoAsked or your favorite keyword tool

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  32. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Do the same for main KWs, with volume and intent,
    consolidating them, with titles and descriptions

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  33. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    You can also generate a visualization of them

    using ChatGPT’s “Show Me” plugin

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  34. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    How about
    using it to do
    competition and
    search intent
    analysis?

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  35. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Obtain the main
    site competitors
    and the latest
    pages published
    on a topic, with a
    summary of them

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  36. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Get consistently
    mentioned
    products/
    services/topics
    in competitors
    pages in bulk
    using the Link
    Reader plugin

    View full-size slide

  37. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Or ask for the top
    mentioned
    products/services/
    topics from the best
    ranked pages for
    your targeted query

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  38. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Or suggestions for
    new related topics,
    based on what has
    been covered on
    top ranked sites
    but without
    repeating them

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  39. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Validate if it’s possible to rank with the

    same page for two similar searches

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  40. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Check if it’s feasible to position in different

    international markets with the same page

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  41. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Verify what type of content is needed

    to position in different markets

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  42. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    And for strategic
    content creation?

    View full-size slide

  43. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Get content ideas
    based on trending
    videos on a topic

    View full-size slide

  44. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Get titles,
    descriptions and
    hashtags
    suggestions to
    optimize these
    videos on YouTube

    View full-size slide

  45. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Get optimized title suggestions without copying

    those of top-ranked pages

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  46. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Get different
    options for
    unique product
    descriptions,
    based on the
    best ranked
    pages for the
    product search

    View full-size slide

  47. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Generate FAQs for your products based on those featured
    in the top ranked pages but without duplicating them

    View full-size slide

  48. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Check if the generated FAQs comply with Google Helpful
    Content Best Practices and Get Suggestions for it

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  49. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Get the pros and
    cons of your best
    products vs.
    similar ones based
    on top ranked
    pages
    information, but
    without copying it

    View full-size slide

  50. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Leverage ChatGPT
    plugins to get facts
    and statistics to
    integrate into your
    articles along with
    their sources

    View full-size slide

  51. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Cross-check the facts and originality of the content

    and ask it to make it unique and factual if it isn’t yet

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  52. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    But how do
    you integrate this
    with existing SEO
    data and current
    workflow in a
    scalable way?

    View full-size slide

  53. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    SEO tools are now featuring ChatGPT in features within
    their interface, like SEOTesting, facilitating integration

    View full-size slide

  54. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Eg. For
    underperforming
    pages with a lack of
    key terms in
    metadata, they offer
    AI suggestions, that
    are customizable

    View full-size slide

  55. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    The Horseman SEO crawler also has GPT content
    recommendations and insights integration

    View full-size slide

  56. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Eg. Creating
    meta descriptions
    for those pages
    that don’t have
    them and
    extracting top
    keywords

    View full-size slide

  57. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Horseman also provides a “No Code” AI based interface

    to easily scrape and obtain data from the crawls

    View full-size slide

  58. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    USANDO CHATBOTS DE IA PARA 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA DE @
    You can also use Sheets Add-Ons leveraging Open AI API

    to integrate with your existing information
    https://numerous.ai/


    https://gptforwork.com/

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  59. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Identify search intent or perform a sentiment

    analysis of existing keywords in bulk
    https://numerous.ai/


    View full-size slide

  60. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    USANDO CHATBOTS DE IA PARA 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA DE @ORAIN
    Detect the parent subject or main category

    of existing keywords to classify them
    https://numerous.ai/


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  61. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Generate titles, meta descriptions, H1s and FAQs for your
    content in bulk using extensions such as Numerous.ai
    https://numerous.ai/


    View full-size slide

  62. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    USANDO CHATBOTS DE IA PARA 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA DE
    Rewrite the content of your templates to make it

    unique for different categories/locations/listings
    https://numerous.ai/


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  63. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    And not just for
    content, you can
    leverage AI
    chatbots to
    support auditing
    and technical SEO
    tasks

    View full-size slide

  64. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Obtain
    speed and Core
    Web vitals
    metrics in bulk
    using the Website
    Performance
    Plugin

    View full-size slide

  65. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Get actions to take
    for improving the
    provided
    performance metrics

    View full-size slide

  66. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    R
    USANDO CHATBOTS DE IA PA A 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA DE @
    Generate an XML sitemap for a list of URLs

    View full-size slide

  67. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    USANDO CHATBOTS D
    Get the PHP code
    to automatically
    generate XML
    sitemaps for any
    new indexable URL
    that is published

    View full-size slide

  68. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Generate a hierarchical navigation structure

    for a list of your Website URLs

    View full-size slide

  69. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Obtain cross-linking suggestions for a list of

    URLs based on their semantic relevance

    View full-size slide

  70. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    USANDO CHATBOTS DE IA PARA 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA D
    Get step by step
    instructions for
    canonicalizing
    via HTTP
    Headers on an
    Apache server

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  71. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    USANDO CHATBOTS D
    You can also get
    instructions on
    how to implement
    hreflang via HTTP
    Headers on an
    Apache server

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  72. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Get the PHP code
    to integrate
    FAQPage
    structured
    markup for any
    guide published
    on your website

    View full-size slide

  73. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    And for
    link building
    related tasks?

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  74. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Get a list of
    experts who have
    published on the
    desired topic with
    their contact
    information

    View full-size slide

  75. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Get a list of
    relevant
    podcasts or
    YouTube
    channels to
    request an
    invitation

    View full-size slide

  76. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Obtain details of
    bloggers or
    journalists you will
    contact for
    reference when
    making pitches

    View full-size slide

  77. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    USANDO CHATBOTS DE IA PARA 10X
    Generate
    your outreach
    emails by
    integrating this
    data to
    personalize your
    messages

    View full-size slide

  78. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    It’s about taking advantage of AI functionalities to

    enhance our SEO tasks without compromising quality
    Search Engine
    Chat Bots
    Resources and Tools
    based on ChatGPT
    Content / SEO
    Tools Chatbots
    ChatGPT SEO PHASES
    Content Optimization
    Technical Optimization
    Link Building
    Measurement
    Reporting
    Research
    Organization
    Generation
    TASKS
    Keyword & Competition Analysis

    View full-size slide

  79. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    So does this mean that AI can replace SEOs?

    Only if you are a non-strategic SEO!
    https://www.linkedin.com/pulse/future-seo-ai-aleyda-sol%C3%ADs/

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  80. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    And if you don’t get involved in the management and
    coordination of SEO execution, which a bot can’t do
    https://www.linkedin.com/pulse/future-seo-ai-aleyda-sol%C3%ADs/

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  81. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    We are
    “findability”
    specialists providing
    visibility, traffic, and
    conversions to
    customers whatever
    the interface and
    search paradigm

    View full-size slide

  82. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    It’s about leveraging available AI functionality to
    support and evolve your SEO work

    View full-size slide

  83. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
    Thank you!
    * I’m Aleyda Solis SEO Consultant & Founder at Orainti


    * SEO Speaker at +100 Events in +20 countries


    * Author “SEO. Las Claves Esenciales.”


    * Crawling Mondays Video & Podcast Series Host


    * #SEOFOMO & #MarketingFOMO Newsletters Creator


    * Maker of LearningSEO.io


    * European Search Personality of the Year in 2018


    * remoters.net Co-Founder

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