MWWA2013 BROCHURE

updated 050613

Transcript

1. SOME OF THE INDUSTRY LEADERS WHO WILL CONTRIBUTE AT MWWA2013 FOLLOWING 2 HIGHLY ACCLAIMED AND SOLD-OUT EVENTS WEST AFRICA’S MOST INNOVATIVE AND PROGRESSIVE MOBILE-FOCUSED EVENT IS BACK THREE DAYS OF THOUGHT-PROVOKING PRESENTATIONS, SUPERB NETWORKING OPPORTUNITIES AND AN ENVIRONMENT DESIGNED TO STIMULATE INTERACTION AND THE FOSTERING OF BUSINESS RELATIONSHIPS 13% 41% 46% BETTER MUCH BETTER ABOUT THE SAME Vytas Paukštys CEO, Eskimi Jeremy George VP — Africa biNu 87% OF 2012 ATTENDEES RATED THE EVENT AS ‘BETTER’ OR ‘MUCH BETTER’ THAN ANY OTHER EVENT THEY HAD ATTENDED Main Conference – May 8-9 Mobile Marketing West Africa Focus Day – May 7 App Developer Day – May 10 Four Points, Victoria Island, Lagos, Nigeria Nkiru Asika CEO, Enterprise Creative Saidah Nash Carter VP, Strategy & Business Innovation, Thomson Reuters PLATINUM SPONSOR GOLD SPONSORS SILVER & RECEPTION SPONSOR SILVER SPONSORS APP DEVELOPER SPONSOR FOCUS DAY SPONSOR BREAKFAST SPONSOR LUNCH SPONSOR LANYARD SPONSOR EXHIBITORS OFFICIAL STARTUP SPONSOR OF THE FUTURE
2. WHAT HAPPENED AT MOBILE WEB WEST AFRICA 2012? Over 200 of your peers came together for the sold-out event. This is their verdict of the conference: So, in short: 99% of the attendees said the event was “Good”, “Very Good” or “Excellent” 87% of the attendees said the event was “Better” or “Much Better” than any other event they had attended 98% of the attendees said the event fulfilled their expectations SOME TESTIMONIALS FROM 2012 ATTENDEES “I learnt so much about what is happening in the mobile industry in Nigeria. I made great contacts with key industry players. I would love to attend again. My first MWWA, and it’s the best.” FLORENCE TOFFA Regional Coordinator, Web Foundation “I am so impressed and happy because I have learnt a lot and networked with people I will be doing business with.” VICTORIA ARKOFUL Founder, iKwery “The conference totally blew my mind, the networking is great, venue excellent and the meals and drinks. Awesome!” KINGSLEY DURU CEO, Platinum Media “All Amber has once again organised a magic mobile web conference this year in West Africa. I’m impressed with the personal experience each participant is accorded by the All Amber team. Thumbs up, guys!” LOY OKEZIE Chief Editor, TechLoy About Mobile Web West Africa The Mobile Web in Africa series of events are innovative and progressive in nature and utilise the very best venues, with finely tuned agendas and an interactive roundtable format that sets them apart from the traditional conference style featuring rows of seats. The agenda for each event is split into ‘mini-sessions’ that consist of two presentations, roundtable discussions and then a traditional panel discussion. The roundtable discussions are a ten-minute opportunity for delegates to discuss the presentations they have just heard and to form questions for the subsequent panel discussion. This all contributes to the attendees enjoying a fantastic ‘on-the-day’ experience and significantly improved outputs and networking. This event is designed to enable the future growth of the mobile sector in Sub-Saharan Africa. We hope you will join us and help to facilitate that expansion. 13% 46%41% MUCH BETTER BETTER ABOUT THE SAME 2% 49% 48% HOW WOULD YOU RATE THE EVENT IN COMPARISON TO OTHER NON-ALL AMBER EVENTS YOU HAVE ATTENDED? OUR ATTENDEE RESPONSE HAS BEEN... WHAT IS THE OVERALL OPINION OF THE EVENT? OUR ATTENDEE RESPONSE HAS BEEN... EXCELLENT VERY GOOD GOOD 2% 76% 22% BY FAR YES NOT REALLY WOULD YOU SAY THAT THE EVENT HAS MET YOUR EXPECTATIONS? OUR ATTENDEE RESPONSE HAS BEEN... Main Conference — May 8-9 Mobile Marketing Africa Focus Day — May 7 App Developer Day — May 10 Four Points, Victoria Island, Lagos, Nigeria www.mobilewestafrica.com
3. “Mobile Web West Africa is an excellent opportunity for everyone involved to gain, share and explore latest trends. No one should miss it.” HIREN PARIKH Online Marketing Manager, VConnect HERE ARE A FEW MORE FANTASTIC TESTIMONIALS DO YOU REPRESENT A START-UP? ARE YOU AN APP DEVELOPER? WHY DO WE DO THIS? There is a definite 3 level methodology behind this strategy: 1) It’s essential to have the next generation of individuals and organisations represented in the delegation, it’s been proven to add vitality and richness to the proceedings. 2) We believe that conferences like Mobile Web West Africa are so well received because they deliver tangible business results. We offer the delegation an opportunity to meet young companies and ambitious individuals and establish relationships with them. 3) We want your business to succeed; for Mobile Web West Africa to contribute in some small way to that success would be wonderful. We want you back at the event as an established company. ARE YOU ELIGIBLE? If you represent a start-up or if you’re an independent mobile application developer then you are eligible for a subsidy. We’re also happy to consider individuals representing NGOs and academia. HOW DO YOU APPLY? We need to check you out – please send an email to info@allamber.co.uk and provide us with your and your company’s details. Then we make sure you’re who you say you are and we’ll issue a special code for when you register. At every single one of our events we offer 50% subsidies to start-up companies and application developers to attend. “Awesome experience, good contacts and rich content.” CHUBA OKANUME Developer, Rzaartz “Mobile Web West Africa 2012 provided a whole new dimension to viewing the mobile space, enlarging my perspective on opportunities in mobile and how much it could be used to develop the Nigerian economy.” AKINOLA ODUNUKAN Head of Operations, Dekyns-IV Enterprises “This is my second year of attending and supporting MWWA and the event keeps getting better. It’s the best conference I have attended.” KENNETH OMERUO Founder, Techtrends Nigeria “Really enlightening event. Compulsory for anyone aspiring to play in the mobile space in Nigeria.” SEUN KOLAWOLE UI/UX, Chaos Theory ARE YOU A LEADING MOBILE APP DEVELOPER? Then enter the MWWA2013 App Developer Competition All Amber has again joined forces with BlackBerry to create a unique Application Developer Competition at Mobile Web West Africa. The 5 chosen finalists will receive a BlackBerry handset, a 75% discount on event attendance, and the opportunity to present their application to the leading players in the West African mobile ecosystem. To enter, send details about yourself and your application to info@allamber.co.uk. Register online at www.mobilewestafrica.com or email info@allamber.co.uk for more information on how to get involved in the most innovative and progressive mobile event on the continent “Top notch reception and quality panel discussions.” NUBI KAYODE Partner, OTEKBITS Main Conference — May 8-9 Mobile Marketing Africa Focus Day — May 7 App Developer Day — May 10 Four Points, Victoria Island, Lagos, Nigeria www.mobilewestafrica.com
4. Main Conference — May 8-9 Mobile Marketing Africa Focus Day — May 7 App Developer Day — May 10 Four Points, Victoria Island, Lagos, Nigeria www.mobilewestafrica.com MW W A 20 1 3 MOBILE MARKETING WEST AFRICA FOCUS DAY AGENDA — TUESDAY 7TH MAY 2013 8.30 REGISTRATION, BREAKFAST CANAPÉS, JUICE AND COFFEE (AVAILABLE FOR SPONSORSHIP) MOBILE MARKETING – THE TRENDS, DRIVERS AND OPPORTUNITIES 9.00 CHAIRMAN’S OPENING COMMENTS B A N K E A L A W A YE B U S I N E S S M A N A G E R – W E S T A F R I C A , P R A E K E L T C O N S U L T I N G 9.10 OPENING ADDRESS UNDERSTANDING THE OPPORTUNITIES WITHIN MOBILE MARKETING IN WEST AFRICA AND NIGERIA IN FOCUS – HERE’S THE JUSTIFICATION WHO IS LEVERAGING THESE MOBILE MARKETING OPPORTUNITIES AND HOW CAN WE LEARN FROM THIS IN WEST AFRICA  Why Growth, Reach And Engagement Highlight The Future That You Need To Be Involved In  Put The Nigerian Consumer Into The Centre Of Your Justification Process And Connection Strategy  Why The Link Between Mobile Marketing And MCommerce Can’t Be Ignored ON YE K A A K U M A H V P – M A R K E T I N G , K O N G A . C O M 9.30 MOBILE MARKETING AND THE CHANGING AFRICAN MEDIA LANDSCAPE: DELIVERING RETURNS ON YOUR MOBILE INVESTMENTS THROUGH INTEGRATION  Marketing Conversions On Mobile  The Role Of Mobile In Integrated Marketing Communication (With Case Studies)  How To Mobile-Ize Your Marketing Strategy ‘ A B A S I D A R E S I T F O U N D E R , W I L D F U S I O N 9.50 KEYNOTE ADDRESS MAXIMISING ROI ON MOBILE ADVERTISING FOR BRANDS AND AGENCIES: WHY IT’S TIME TO WRESTLE SOME OF THE BUDGET AWAY FROM TRADITIONAL ADVERTISING  Optimising Mobile Ad Campaigns For The Best Results  Get More Results For Less – A Collection Of Case Studies To Prove The Point  The Future – Driving Mobile Payments, MCommerce, Mobile Content And More E L O U M E H C E O , T W I N P I N E A N D C O - C H A I R , M M A W E S T A F R I C A INTERACTIVITY SESSION 10.10 ROUND T AB L E D I S CUS S I ONS 10.20 P ANE L D I S CUS S I ONS FE AT URI NG O N YE KA A KU M A H V P – M A R K E T I N G , K O N G A . C O M ‘ A B A S IDA R E S IT F O U N D E R , W I L D F U S I O N E L O U M E H FOCUS DAY AGENDA Tuesday, 7th May 2013 9.50 KEYNOTE ADDRESS MAXIMISING ROI ON MOBILE ADVERTISING FOR BRANDS AND AGENCIES: WHY IT’S TIME TO WRESTLE SOME OF THE BUDGET AWAY FROM TRADITIONAL ADVERTISING  Optimising Mobile Ad Campaigns For The Best Results  Get More Results For Less – A Collection Of Case Studies To Prove The Point  The Future – Driving Mobile Payments, MCommerce, Mobile Content And More E L O U M E H C E O , T W I N P I N E A N D C O - C H A I R , M M A W E S T A F R I C A INTERACTIVITY SESSION 10.10 ROUND T AB L E D I S CUS S I ONS 10.20 P ANE L D I S CUS S I ONS FE AT URI NG O N YE KA A KU M A H V P – M A R K E T I N G , K O N G A . C O M ‘ A B A S IDA R E S IT F O U N D E R , W I L D F U S I O N E L O U M E H C E O , T W I N P I N E A N D C O - C H A I R , M M A W E S T A F R I C A 10.50 MORNING COFFEE BREAK ENHANCING MOBILE MARKETING CAMPAIGNS 11.20 LET’S MAKE ONE THING CLEAR – IT IS MOBILE FIRST: A DISSECTION INTO HOW MOBILE MEDIA IS EVOLVING AND WHAT IT MEANS FOR THE INDUSTRY  Analysis Of 3 Global Trends That Will Define Our Future  Nigerian Mobile Trends & Case Studies  How To Take Advantage Of This Opportunity OYI N D A M OL A H ON E Y OG U N D E YI I N D U S T R Y M A N A G E R , G O O G L E N I G E R I A 11.40 MOBILE WEB MARKETING CAMPAIGNS – EVALUATING THE KEY INGREDIENTS: A HARD LEARNED, EXPERIENCED BASED DISSECTION OF BUILDING A CAMPAIGN AND AVOIDING THE PITFALLS  Getting The Initial Building Blocks Right – Concept And Construction  Why It’s Not All About The Execution  How Do You Know If You’ve Had A Success? What Are The Key Factors In Relation To Monitoring And Measurement? M OS E S K E M I B A R O F O U N D E R & S T R A T E G I C A D V I S O R , D O T S A V V Y 12.00 ‘TO APP OR NOT TO APP’ – THAT IS THE QUESTION (THAT MOST BRAND MARKETERS NEED TO BE ABLE TO ANSWER): WITH THE CONVERGENCE OF TECHNOLOGY AND EXPLOSION OF APPS GLOBALLY, IS THIS THE RIGHT MOVE FOR BRANDS IN AFRICA?  What Are The Key Trends And Statistics On Mobile And Apps From Platforms To Devices?  What Are The Key Questions (As A Decision Tree) You Need To Ask Before Embarking On An App Strategy?  Top 10 Tips For Mobi & Apps Strategy And Examples Of Successful Mobile And App Case Studies With ROI P R A K A S H P A T E L C E O , P R E Z E N C E D I G I T A L INTERACTIVITY SESSION 12.20 ROUND T AB L E D I S CUS S I ONS 12.30 P ANE L D I S CUS S I ONS FE AT URI NG O YIN DA M O L A H O N E Y O G U N DE YI I N D U S T R Y M A N A G E R , G O O G L E N I G E R I A M O S E S KE M IB A R O F O U N D E R & S T R A T E G I C A D V I S O R , D O T S A V V Y P R A KA S H P A T E L C E O , P R E Z E N C E D I G I T A L
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Main Conference — May 8-9 Mobile Marketing Africa Focus Day — May 7 App Developer Day — May 10 Four Points, Victoria Island, Lagos, Nigeria www.mobilewestafrica.com  What Are The Key Trends And Statistics On Mobile And Apps From Platforms To Devices?  What Are The Key Questions (As A Decision Tree) You Need To Ask Before Embarking On An App Strategy?  Top 10 Tips For Mobi & Apps Strategy And Examples Of Successful Mobile And App Case Studies With ROI INTERACTIVITY SESSION 12.20 ROUND T AB L E D I S CUS S I ONS 12.30 P ANE L D I S CUS S I ONS FE AT URI NG O YIN DA M O L A H O N E Y O G U N DE YI I N D U S T R Y M A N A G E R , G O O G L E N I G E R I A M O S E S KE M IB A R O F O U N D E R & S T R A T E G I C A D V I S O R , D O T S A V V Y P R A KA S H P A T E L C E O , P R E Z E N C E D I G I T A L O YIN A DE O L A JIG A B R A N D M A N A G E R — D I G I T A L M A R K E T I N G , G U I N N E S S N I G E R I A 13.00 LUNCH DATA, ANALYTICS AND THEIR RELEVANCE TO YOUR STRATEGY 14.00 CHAIRPERSON’S OPENING COMMENTS 14.05 RECOGNISING THE IMPORTANCE OF DATA AND ANALYTICS IN RELATION TO PROPELLING THE SUCCESS OF YOUR BUSINESS: CONSUMER BEHAVIOUR, SALES, PROMOTIONS, MARKETING AND WHY DATA ANALYSIS SHOULD BE HAVING A FUNDAMENTAL IMPACT ON THEM  Dissecting And Collating The Data You Have – How And What Can You Prime To Further Your Future Strategy?  Case Study: Why Data And Analytics Formed A Key Pillar Of The Growth And Success Of A Mobile Social Networking Platform  Case Study: Nicsocks.com – How The Same Approach Has Guided The Development Of An E & M Commerce Site N I CH OL A S H A R A L A M B OU S F O U N D E R , L O D E S T O N E T E L C O 14.25 WHETHER IT IS ONLINE OR MOBILE, YOUR VALUE PROPOSITION NEEDS TO BE BUILT UPON SOLID ANALYSIS: HOW TO FURTHER YOUR DIGITAL ADVERTISING STRATEGY THROUGH ANALYTICS AND AN ENHANCED TARGETING METHODOLOGY  Online Versus Mobile – It’s Not A Battle, It’s A Combined Strategy Built Upon Visibility  Bringing Analytics Into Focus – Why This Should Be At The Core Of Your Thinking  Case Studies: The Trials, Tribulations And Successes Of Implementation D E R E K J A S ON B OS S M A N C E O A N D C O - F O U N D E R , A D S B R O O K 14.45 WHY UNDERESTIMATING THE IMPORTANCE OF ANALYTICS IS THE WRONG MOVE: AN EXPERIENCE BASED APPRAISAL OF HOW ANALYTICS AND CONSUMER DATA ARE ABSOLUTELY ESSENTIAL TO YOUR BUSINESS  Analysing Analytics – Why Isn’t It Given The Respect That It Deserves?  From Data To Information To Knowledge That Will Propel Your Strategy  Case Studies Of Analytics In Action L A N R E A K I N L A G U N D I G I T A L M A R K E T I N G & A N A L Y T I C S C O N S U L T A N T INTERACTIVITY SESSION 15.05 ROUND T AB L E D I S CUS S I ONS 15.15 APPRAISAL OF HOW ANALYTICS AND CONSUMER DATA ARE ABSOLUTELY ESSENTIAL TO YOUR BUSINESS  Analysing Analytics – Why Isn’t It Given The Respect That It Deserves?  From Data To Information To Knowledge That Will Propel Your Strategy  Case Studies Of Analytics In Action L A N R E A K I N L A G U N D I G I T A L M A R K E T I N G & A N A L Y T I C S C O N S U L T A N T INTERACTIVITY SESSION 15.05 ROUND T AB L E D I S CUS S I ONS 15.15 P ANE L D I S CUS S I ONS FE AT URI NG N IC H O L A S H A R A L A M B O U S F O U N D E R , L O D E S T O N E T E L C O DE R E K JA S O N B O S S M A N C E O A N D C O - F O U N D E R , A D S B R O O K L A N R E A KIN L A G U N D I G I T A L M A R K E T I N G & A N A L Y T I C S C O N S U L T A N T 15.45 AFTERNOON TEA MOBILE SOCIAL NETWORKS, THE CONSUMER & LOCATION INTEGRATION 16.15 WHAT CAN BE LEARNT FROM THE OVERALL SUCCESS OF 2GO, AND WHAT THE PLATFORM HAS TO OFFER IN RELATION TO MOBILE MARKETING: CASE STUDY – 2GO: 9 MILLION+ ACTIVE NAIJA USERS, 6 BILLION+ MESSAGES A MONTH  2go Broken Down – The Strategy And Technology  Lessons Learnt From The Success Of The Network And Its Promotional Campaigns  What Does 2go And The 2go User Offer In Relation To Advertising And Marketing? M A R C H E R S ON 2 G O 16.35 ANALYSIS OF THE POTENTIAL OF LOCATION BASED SERVICES IN RELATION TO THE MOBILE CONSUMER: MAPPING FOR SMART CITIES AND COMMUNITIES  Why Location Changes Everything  The Evolving LBS Value Proposition And Its Disruptive Effect  The Scope Of Mapping And The Scale Of The Intelligence That Can Be Gathered B YR ON M OOR G A S N E W M E D I A M A N A G E R , M A P I T INTERACTIVITY SESSION 16.55 ROUND T AB L E D I S CUS S I ONS 17.05 P ANE L D I S CUS S I ONS FE AT URI NG M A R C H E R S O N 2 G O B YR O N M O O R G A S N E W M E D I A M A N A G E R , M A P I T 17.35 CHAIRMAN’S CLOSING REMARKS 17.40 CLOSE OF FOCUS DAY VIEW MAIN CONFERENCE DAY 1 AGENDA VIEW MAIN CONFERENCE DAY 2 AGENDA H O M E A G E N D A D A Y 1 A G E N D A D A Y 2 A P P D E V E L O P E R D A Y P A S T F E E D B A C K A P P D E V E L O P E R C O M P E T I T I O N V E N U E & C A P A C I T Y S T A R T - U P S / D E V E L O P E R S S E R I O U S S T U F F R O U N D T A B L E F O R M A T S P E A K E R S P A R T N E R S R E G I S T E R C O N T A C T U S P R E S S W A N T T O S P O N S O R ? © 2 0 1 3 A L L A M B E R . A L L R I G H T S R E S E R V E D . D E S I G N B Y R O C K E T P I G . B U I L T O N T W I T T E R B O O T S T R A P . F O N T S S E R V E D B Y T Y P E K I T . I C O N S B Y I C O N M O N S T R A N D F O N T A W E S O M E .
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Main Conference — May 8-9 Mobile Marketing Africa Focus Day — May 7 App Developer Day — May 10 Four Points, Victoria Island, Lagos, Nigeria www.mobilewestafrica.com MW W A 20 1 3 MAIN CONFERENCE DAY 1 — WEDNESDAY 8TH MAY 2013 8.20 REGISTRATION, BREAKFAST CANAPÉS, JUICE AND COFFEE S P O N S O R E D B Y THE BUILDING BLOCKS OF THE NEXT STAGE OF ECOSYSTEM GROWTH 8.50 CHAIRMAN’S OPENING COMMENTS YOM I A D E G B OYE F O U N D E R , M O B I L I T Y 9.00 OPENING ADDRESS HOW MOBILE TECHNOLOGIES HAVE TAKEN THEIR PLACE IN, AND ARE WORKING ALONGSIDE, THE TRADITIONAL CREATIVE INDUSTRIES: THE ADOPTION OF THE MOBILE DEVICE AND THE GROWTH OF THE MOBILE ECOSYSTEM AS SIGNALLING THE EXPANSION OF THE CREATIVE ECONOMY  How Mobile Is Changing The Definition Of The Creative Economy  The Intertwining Of Mobile Technology And More Traditional Creative Industries  Why The Next Stage Is About Developing Both Quality And Quantity N K I R U A S I K A C E O , E N T E R P R I S E C R E A T I V E 9.10 SHOULD MNOS BE TAKING MORE RESPONSIBILITY IN ENHANCING THE IMPACT OF AFRICAN CREATIVE INDUSTRIES? MNOS PROVIDE THE INFRASTRUCTURE; HOW ARE THEY ALSO ATTEMPTING TO ASSIST OTHER STAKEHOLDER GROUPS?  Analysis Of The Development Of The Mobile Ecosystem From The MNO Perspective  Besides Providing The Pipes, How Are MNOs Supporting The Wider Ecosystem?  Do MNOs Need To Do More In Terms Of Supporting Content And Service Creators? D E E P A K S R I V A S T A V A C H I E F O P E R A T I N G O F F I C E R & E X E C U T I V E D I R E C T O R A I R T E L N I G E R I A 9.30 KEYNOTE ADDRESS THE BUILDING BLOCKS TO THE NEXT STAGE OF GROWTH OF THE WEST AFRICA MOBILE ECOSYSTEM: STIMULATING THE UPTAKE AND, VITALLY, THE UTILISATION, OF SMARTPHONES THROUGH INCREASING THE CALIBRE OF CONTENT AND SERVICES  The Integration Of Mobile Technology Into African Societies Has Continued At A Pace But How Can Its Effect Be Multiplied?  The Next Stage Of Evolution – Focusing On The User Experience To Drive Uptake Of Smartphones And Further Expansion Of Its Usage  How The Ecosystem Can Be Supported To Drive The Next Tranche Of Creative Software, Content And Services A L E X D A D S ON S E N I O R D I R E C T O R , B U S I N E S S D E V E L O P M E N T , W E S T A F R I C A , Q U A L C O M M INTERACTIVITY SESSION 9.50 10.00 DAY ONE AGENDA Wednesday, 8th May 2013 THE WEST AFRICA MOBILE ECOSYSTEM: STIMULATING THE UPTAKE AND, VITALLY, THE UTILISATION, OF SMARTPHONES THROUGH INCREASING THE CALIBRE OF CONTENT AND SERVICES  The Integration Of Mobile Technology Into African Societies Has Continued At A Pace But How Can Its Effect Be Multiplied?  The Next Stage Of Evolution – Focusing On The User Experience To Drive Uptake Of Smartphones And Further Expansion Of Its Usage  How The Ecosystem Can Be Supported To Drive The Next Tranche Of Creative Software, Content And Services A L E X D A D S ON S E N I O R D I R E C T O R , B U S I N E S S D E V E L O P M E N T , W E S T A F R I C A , Q U A L C O M M INTERACTIVITY SESSION 9.50 ROUND T AB L E D I S CUS S I ONS 10.00 P ANE L D I S CUS S I ONS FE AT URI NG N KIR U A S IKA C E O , E N T E R P R I S E C R E A T I V E A L E X DA DS O N S E N I O R D I R E C T O R , B U S I N E S S D E V E L O P M E N T , W E S T A F R I C A , Q U A L C O M M O YIN DA M O L A H O N E Y O G U N DE YI I N D U S T R Y M A N A G E R , G O O G L E N I G E R I A DE E P A K S R IV A S T A V A C H I E F O P E R A T I N G O F F I C E R & E X E C U T I V E D I R E C T O R , A I R T E L N I G E R I A 10.50 MORNING COFFEE BREAK HOW MOBILE IS A TRANSFORMATIONAL FORCE IN TERMS OF CONSUMER BEHAVIOUR 11.20 THE DAWN OF MOBILE INFLUENCE – WHY AND HOW ONLINE AND MOBILE PRICE COMPARISON IN RETAIL IS ABOUT TO GET EXCITING: EVALUATING HOW THE INFLUENCE, COMPETITION AND BUYING DECISION PROCESS IS ABOUT TO GET A FRESH INJECTION  The Rise Of Online Price Comparison: What Role Is Mobile Going To Play?  Analysis Of The Introduction Of Competition And The Buying Decision  What Are Consumers Actually Looking For And How Can Key Stakeholders Have An Influence A N D R E D E W E T G E N E R A L M A N A G E R , P R I C E C H E C K 11.40 ANALYSING MOBILE CONSUMER BEHAVIOUR AND THE DEVELOPMENT OF THE DIGITAL SEARCH MARKET: WHAT ARE PEOPLE LOOKING TO FIND ON THEIR DEVICES AND WHAT CONTENT AND SERVICE OPPORTUNITIES DOES THIS PRESENT?  What Effect Has The Utilisation Of The Mobile Device By Consumers Had On The Local Search Market?  Consumer Behaviour In Relation To Search Engines – What Are The Hot Areas?  Which Businesses, Products And Services Are Consumers Engaging With, And What Are The Implications Of This For The Wider Market? D E E P A N K A R R U S T A G I F O U N D E R & G M , V C O N N E C T 12.00 HOW MOBILE IS TRANSFORMING THE 100+ YEAR OLD CLASSIFIEDS LANDSCAPE: A CASE STUDY IN “SUR- THRIVAL” AND THE EXTRAORDINARY OPPORTUNITIES THAT ARE NOW PRESENTING THEMSELVES  The Transformation From Print To Online And Now To Mobile  Die, Survive Or Thrive – The Complex Models That New Media Channels Have Created  How A Traditional Business Model Has Metamorphosed In The Digital Age And Uses The Mobile Space To Remain Competitive And Ultimately Thrive F E L I X E R K E N M D & C O - O W N E R , J U N K M A I L P U B L I S H I N G G R O U P , S O U T H A F R I C A INTERACTIVITY SESSION
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Main Conference — May 8-9 Mobile Marketing Africa Focus Day — May 7 App Developer Day — May 10 Four Points, Victoria Island, Lagos, Nigeria www.mobilewestafrica.com PRESENTING THEMSELVES  The Transformation From Print To Online And Now To Mobile  Die, Survive Or Thrive – The Complex Models That New Media Channels Have Created  How A Traditional Business Model Has Metamorphosed In The Digital Age And Uses The Mobile Space To Remain Competitive And Ultimately Thrive F E L I X E R K E N M D & C O - O W N E R , J U N K M A I L P U B L I S H I N G G R O U P , S O U T H A F R I C A INTERACTIVITY SESSION 12.20 ROUND T AB L E D I S CUS S I ONS 12.30 P ANE L D I S CUS S I ONS FE AT URI NG A N DR E DE W E T G E N E R A L M A N A G E R , P R I C E C H E C K DE E P A N KA R R U S T A G I F O U N D E R & G M , V C O N N E C T F E L IX E R KE N M D & C O - O W N E R , J U N K M A I L P U B L I S H I N G G R O U P , S O U T H A F R I C A T U N DE KE H IN DE M A N A G I N G D I R E C T O R A N D C O - F O U N D E R , J U M I A N I G E R I A 13.00 LUNCH THE ADOPTION AND FUTURE ENHANCEMENT OF MUSIC DISTRIBUTION SERVICES ON MOBILE 14.00 THE EVOLUTION OF A MUSIC DISTRIBUTION SERVICE – INCORPORATING MOBILE, RADIO, SOCIAL NETWORKING, RECOMMENDATIONS AND ECOMMERCE: THE AFRICAN MUSIC INDUSTRY HAS WITNESSED A MASSIVE TRANSFORMATION OVER THE LAST 18 MONTHS, BUT HOW HAS AN AFRICAN MUSIC START-UP EXPANDED AND ADAPTED ITS SERVICES?  Distributing Modern Day African Entertainment – Since Launch In 2006 How Has The Concept And Structure Developed?  Considerations In Relation To The Successes And Failures Of The Integration Of New Features, Services And Monetisation  After A Period Of Transformation For The African Music Industry, What Do The Next 18 Months Potentially Have In Store? I K E OR I Z U F O U N D E R , T R U S P O T 14.20 MUSIC FOR THE MASSES: MAINTAINING THE MOMENTUM BEHIND THE GROWTH AND PROGRESS OF IROKING IN AN INCREASINGLY COMPETITIVE MARKET  Analysis – Who’s Listening And How, Who’s Ready To Listen, Who’s Willing To Pay And Does It Matter Where They Live?  The Impact Of Music (Audio And Video) Services On The Mobile Platform And How Partnerships Have Become A Key Facet Behind Growth  IROKING, The Artists And Content Acquisition – Has The Strategy Been Refined Since Launch? M I CH A E L U G W U C E O , I R O K I N G INTERACTIVITY SESSION 14.40 ROUND T AB L E D I S CUS S I ONS 14.50 P ANE L D I S CUS S I ONS FE AT URI NG M IC H A E L U G W U C E O , I R O K I N G IKE O R IZ U F O U N D E R , T R U S P O T YO E L KE N A N F O U N D E R , A F R I C O R I N E IL S C H W A R T Z M A N C E O , S P I N L E T 15.40 AFTERNOON TEA OPPORTUNITY ANALYSIS IN RELATION TO THE IKE O R IZ U F O U N D E R , T R U S P O T YO E L KE N A N F O U N D E R , A F R I C O R I N E IL S C H W A R T Z M A N C E O , S P I N L E T 15.40 AFTERNOON TEA OPPORTUNITY ANALYSIS IN RELATION TO THE MOBILE CONSUMER 16.10 HOW A FEATURE PHONE APPLICATION HAS LED TO HALF A MILLION PEOPLE READING BOOKS IN EMERGING MARKETS AND THE OPPORTUNITY THAT IT ILLUSTRATES: MAXIMISING THE FUNCTIONALITY OF FEATURE PHONES AND THE CLOUD TO CREATE A MOBILE SOCIAL COMMUNITY  The Creation And Uptake Of BiNu And The Opportunity That It Illustrates  Bringing Books And Education Content To The Consumer Who Has Limited Spending Power And No Smartphone  The Partnership With World Reader And How That Has Allowed Mobile To Be Exploited J E R E M Y G E OR G E H E A D O F A F R I C A , B I N U 16.30 THE OPPORTUNITY THAT EXISTS FOR THE DISTRIBUTION OF PROFESSIONAL INFORMATION AND CONTENT: THE AFRICAN KNOWLEDGE WORKER AND THE CREATION OF A KNOWLEDGE BASED ECONOMY  The Transition From A Resource Based Economy To A Knowledge Based Economy By Arming The African Knowledge Worker With The Right Information And Tools  The Knowledge Effect – The Right Information, In The Right Hands, Leads To Amazing Things  The African Opportunity – Pathways To Discover New Business Opportunities S A I D A H N A S H CA R T E R V I C E P R E S I D E N T – S T R A T E G I C P R O J E C T S , T H O M S O N R E U T E R S 16.50 OPPORTUNITY AND SUCCESS ANALYSIS FROM THE MNO PERSPECTIVE: WHAT CAN BE DEDUCED FROM CURRENT CONSUMER USAGE IN RELATION TO WHEN, WHAT, AND WHERE AND TO/AT WHO(M) CONTENT AND SERVICES SHOULD BE TARGETED?  Analysing Consumer Usage – What Does It Reveal In Relation To Opportunities And Tailoring Mobile Web And Apps?  Refining The Provision Of Content And Services From An MNO Perspective  What Are The Key Factors Behind Driving The Uptake Of Services And How Can The Ecosystem Work Together To Enhance It? A S E N I O R R E P R E S E N T A T I V E F R O M E T I S A L A T INTERACTIVITY SESSION 17.10 ROUND T AB L E D I S CUS S I ONS 17.20 P ANE L D I S CUS S I ONS FE AT URI NG JE R E M Y G E O R G E H E A D O F A F R I C A , B I N U S A IDA H N A S H C A R T E R V I C E P R E S I D E N T – S T R A T E G I C P R O J E C T S , T H O M S O N R E U T E R S A S E N IO R R E P R E S E N T A T IV E F R O M E T IS A L A T 17.50 CHAIRMAN’S CLOSING REMARKS 18.00 NETWORKING DRINKS RECEPTION S P O N S O R E D B Y 20.00 CLOSE OF DAY ONE
8. Main Conference — May 8-9 Mobile Marketing Africa Focus Day — May 7 App Developer Day — May 10 Four Points, Victoria Island, Lagos, Nigeria www.mobilewestafrica.com MW W A 20 1 3 MAIN CONFERENCE DAY 2 — THURSDAY 9TH MAY 2013 8.30 REGISTRATION, BREAKFAST CANAPÉS, JUICE AND COFFEE S P O N S O R E D B Y EVALUATING THE POTENTIAL OF ENTERTAINMENT CONTENT & FORMATS 9.00 CHAIRMAN’S OPENING COMMENTS L OY OK E Z I E C H I E F E D I T O R , T E C H L O Y 9.10 ENTERTAINMENT WILL BE THE FIRST INTERACTION CONSUMERS HAVE WITH THE MOBILE WEB AND APPS BUT WHAT’S THE IMPACT? MOBILE AS THE KEY DRIVER IN RELATION TO THE CREATION OF HIGH QUALITY CONTENT ACROSS SECTORS  For Many Consumers Entertainment Content Will Be Their First Interaction With The Web And Apps, You Need To Be Ready  Why Getting That First Taste/Experience Is The Key To Accelerating Mobile Web Adoption And The Commercial Potential  Where’s The Innovation? Putting Africa Into Perspective P A R M I N D E R V I R OB E D I R E C T O R , P V L M E D I A 9.30 LEVERAGING THE POPULARITY OF FOOTBALL IN AFRICA TO CREATE OPPORTUNITIES IN THE DIGITAL/MOBILE WORLD: AN EVALUATION OF HOW DIGITAL/MOBILE CAN BE USED TO FURTHER THE REACH AND COMMERCIAL POTENTIAL OF THE GREAT GAME ACROSS THE REGION  Analysis Of The Market, Trends And Recent Commercial Activity Around Tech And Football  Bringing The Brands To The Table – Using Mobile And Football To Engage And Entertain Audiences  Activating The Value Chain: Partnering, Creating, Distributing And Taking Advantage Of The Opportunity D A R YN W OB E R C E O , V E N T R A M E D I A G R O U P 9.50 THE ROLE OF ENTERTAINMENT IN DRIVING MOBILE CONTENT ADOPTION AND CONNECTING TO THE VIEWER/CONSUMER: MOBILE OFFERS A PLETHORA OF OPPORTUNITIES TO TELEVISION AND FILM BUT HOW HAS IT PERFORMED TO DATE AND WHAT CAN BE DERIVED FROM THIS?  Mobile As The Missing Link Between The Viewer And Television  Analysis Of How Mobile Has Performed – What Conclusions Can Be Drawn?  How Is M-Net Looking To Take Further Advantage And What Obstacles Will Need To Be Overcome To Achieve This? B I OL A A L A B I M A N A G I N G D I R E C T O R , M - N E T A F R I C A ( F I N A L P R E S E N T A T I O N D E T A I L S T O B E C O N F I R M E D ) INTERACTIVITY SESSION 10.10 ROUND T AB L E 10.20 DAY TWO AGENDA Thursday, 9th May 2013 9.50 IN DRIVING MOBILE CONTENT ADOPTION AND CONNECTING TO THE VIEWER/CONSUMER: MOBILE OFFERS A PLETHORA OF OPPORTUNITIES TO TELEVISION AND FILM BUT HOW HAS IT PERFORMED TO DATE AND WHAT CAN BE DERIVED FROM THIS?  Mobile As The Missing Link Between The Viewer And Television  Analysis Of How Mobile Has Performed – What Conclusions Can Be Drawn?  How Is M-Net Looking To Take Further Advantage And What Obstacles Will Need To Be Overcome To Achieve This? B I OL A A L A B I M A N A G I N G D I R E C T O R , M - N E T A F R I C A ( F I N A L P R E S E N T A T I O N D E T A I L S T O B E C O N F I R M E D ) INTERACTIVITY SESSION 10.10 ROUND T AB L E D I S CUS S I ONS 10.20 P ANE L D I S CUS S I ONS FE AT URI NG DA R YN W O B E R C E O , V E N T R A M E D I A G R O U P B IO L A A L A B I M A N A G I N G D I R E C T O R , M - N E T A F R I C A P A R M IN DE R V IR O B E D I R E C T O R , P V L M E D I A 10.50 MORNING COFFEE BREAK TAKING ADVANTAGE OF THE ADOPTION OF MOBILE SOCIAL NETWORKING 11.20 BRINGING BRANDS TO FEATURE PHONES: HOW TO BRING SMART PHONE BRAND ENGAGEMENT TO FEATURE PHONES IN AFRICA  Feature Phones As An Access Channel For Brands – What Is The Value?  The Brand/Telco Ecosystem And Why A Vibrant Brand Presence On Feature Phones Is Good For Everyone  MXit Launch – A Platform For Brands V I N CE N T M A H E R V P – G R O W T H A N D P R O D U C T S T R A T E G Y , M X I T 11.40 THE INITIAL RISE OF ESKIMI ACROSS NIGERIA HAS BEEN IMPRESSIVE, BUT WHAT STEPS ARE BEING TAKEN TO BUILD EFFECTIVELY FOR THE FUTURE? AN ASSESSMENT INTO THE RISE, AND FUTURE, OF NIGERIA’S LARGEST MOBILE SOCIAL NETWORK  The Eskimi User Base And Growth Defined – What Does It Illustrate?  What’s The Approach In Terms Of Keeping Up The Momentum – Refining The Current Offering Or Developing A Catalogue Of Services?  Monetisation Of The User Base Development – What’s The Future Strategy? V YT A S P A U K S T YS C E O , E S K I M I 12.00 A MEETING PLACE FOR ALL AFRICANS TO COME, BE EDUCATED, ENTERTAINED AND INTERACT: CASE STUDY: YOOKOS, DESIGNED TO REACH OUT TO ALL AFRICANS, BUT WHAT’S THE OPPORTUNITY FOR DEVELOPERS?  The Background, Ethos And Justification In Relation To Mobile Social Media  Key Learning From Africa – Mobile App Versus Feature Phones; Driving Partnerships Through Social Sign-In Integration  The Yookos API – Why Developers Need To Listen Up T OM I S I N F A S H I N A G R O U P C E O , Y O O K O S INTERACTIVITY SESSION 12.20 ROUND T AB L E D I S CUS S I ONS 12.30 P ANE L D I S CUS S I ONS FE AT URI NG V IN C E N T M A H E R V P – G R O W T H A N D P R O D U C T S T R A T E G Y , M X I T
9. Main Conference — May 8-9 Mobile Marketing Africa Focus Day — May 7 App Developer Day — May 10 Four Points, Victoria Island, Lagos, Nigeria www.mobilewestafrica.com VENUE & CAPACITY Details about the Stunning Venue We always use amazing 5* venues for our events so that we’re able to guarantee our attendees the highest quality service and refreshments. Mobile Web West Africa 2013 is no different. We have secured the leading business hotel in Lagos: the Four Points by Sheraton on Victoria Island. You can check it out here: http://www.fourpointslagos.com The only drawback? Capacity at the venue is limited to 165, so we highly recommend that you register for the event as soon as you possibly can. Both previous Mobile Web West Africa events have SOLD OUT and early booking is essential. If you need any information on accommodation please drop us an email at info@allamber.co.uk and we’ll help you out. DEVELOPERS?  The Background, Ethos And Justification In Relation To Mobile Social Media  Key Learning From Africa – Mobile App Versus Feature Phones; Driving Partnerships Through Social Sign-In Integration  The Yookos API – Why Developers Need To Listen Up G R O U P C E O , Y O O K O S INTERACTIVITY SESSION 12.20 ROUND T AB L E D I S CUS S I ONS 12.30 P ANE L D I S CUS S I ONS FE AT URI NG V IN C E N T M A H E R V P – G R O W T H A N D P R O D U C T S T R A T E G Y , M X I T V YT A S P A U KS T YS C E O , E S K I M I T O M IS IN F A S H IN A G R O U P C E O , Y O O K O S M A R C H E R S O N 2 G O 13.00 LUNCH S P O N S O R E D B Y ECOSYSTEM DEVELOPMENT – DERIVING & DRIVING SUCCESS 14.00 DRIVING SUCCESS IN M4D ACROSS THE CONTINENT: PIN POINTING THE SUCCESS FACTORS IN A RANGE OF DEVELOPMENTAL PROJECTS, WHAT CAN THE WIDER ECOSYSTEM DERIVE FROM THEIR SUCCESS?  Mobile For Development As A Key Driver Expanding Content And Service Provision To Mobile Consumers  Case Studies: — Rapid FTR In East Africa — Open Medical Record System — Fertility & Birth Control Awareness — MPedigree  Extracting The Key Success Factors – What Do They Illustrate In Relation To Best Practice And The Mobile Device U CH E N N A M OK A S E N I O R B U S I N E S S A N A L Y S T , T H O U G H T W O R K S 14.20 TAKING A GHANAIAN START-UP INTO THE INTERNATIONAL ARENA: HOW ONE OF THE MOST PROMISING COMPANIES ON THE CONTINENT IS PREPARING FOR EXPANSION  The Saya Story From Concept To Launch To Relaunch  Key Considerations Surrounding The Preparation For Making An Impact On An International Scale  Plans For Monetisation And Measuring Success – How Can This Be Quantified? R OB E R T L A M P T E Y C E O , S A Y A 14.40 FOOD FOR THOUGHT IN RELATION TO GETTING AFRICAN MOBILE SUCCESS STORIES INTO THE EUROPEAN MARKETPLACE: EUROPE’S ATTENTION IS ON THE CONTINENT, BUT HOW CAN YOU TAKE ADVANTAGE AND MARKET AFRICAN PRODUCTS TO THE RIGHT CROWD?  Putting African Successes Into A European Context  Understanding How (Social) Media Works And How To Take Advantage  Being Aware Of, And Benefitting From, Integrated Communications – What Should It Mean To You? M ON T Y M U N F OR D F O U N D E R , M O B 7 6 , U K INTERACTIVITY SESSION 15.00 ROUND T AB L E D I S CUS S I ONS 15.10 MARKET AFRICAN PRODUCTS TO THE RIGHT CROWD?  Putting African Successes Into A European Context  Understanding How (Social) Media Works And How To Take Advantage  Being Aware Of, And Benefitting From, Integrated Communications – What Should It Mean To You? F O U N D E R , M O B 7 6 , U K INTERACTIVITY SESSION 15.00 ROUND T AB L E D I S CUS S I ONS 15.10 P ANE L D I S CUS S I ONS FE AT URI NG M O N T Y M U N F O R D F O U N D E R , M O B 7 6 R O B E R T L A M P T E Y C E O , S A Y A U C H E N N A M O KA S E N I O R B U S I N E S S A N A L Y S T , T H O U G H T W O R K S 15.40 AFTERNOON TEA 16.10 MWWA2013 MOBILE APP COMPETITION 5 LEADING MOBILE APPLICATION DEVELOPERS WILL PITCH THEIR LATEST WARES AND BATTLE IT OUT FOR THE TITLE. WHO WILL TAKE AWAY THE 2013 TITLE? THE DELEGATION WILL DECIDE. S P O N S O R E D B Y 16.40 MWWA2013 OPEN MIC SESSION A UNIQUE ELEMENT OF ALL AMBER EVENTS. THE OPEN MICROPHONE SESSION ALLOWS ANY ATTENDEE TO TAKE TO THE PODIUM. IN THE PAST WE’VE HAD PITCHES, POEMS, RANTS AND SOFT LAUNCHES. NO SLIDES, NO VIDEOS – EACH ATTENDEE HAS 5 MINUTES TO PRESENT FOLLOWED BY ONE QUESTION FROM THE DELEGATION. 17.50 CHAIRMAN’S CLOSING REMARKS 18.00 CLOSE OF CONFERENCE VIEW MOBILE MARKETING WEST AFRICA FOCUS DAY AGENDA VIEW MAIN CONFERENCE DAY 1 AGENDA H O M E A G E N D A D A Y 1 A G E N D A D A Y 2 A P P D E V E L O P E R D A Y P A S T F E E D B A C K A P P D E V E L O P E R C O M P E T I T I O N V E N U E & C A P A C I T Y S T A R T - U P S / D E V E L O P E R S S E R I O U S S T U F F R O U N D T A B L E F O R M A T S P E A K E R S P A R T N E R S R E G I S T E R C O N T A C T U S P R E S S W A N T T O S P O N S O R ? © 2 0 1 3 A L L A M B E R . A L L R I G H T S R E S E R V E D . D E S I G N B Y R O C K E T P I G . B U I L T O N T W I T T E R B O O T S T R A P . F O N T S S E R V E D B Y T Y P E K I T . I C O N S B Y I C O N M O N S T R A N D F O N T A W E S O M E .
10. WHO WILL YOU BE JOINING AT THE EVENT? These organisations have all supported MWWA in the past. Please contact info@allamber.co.uk if you would also like to benefit from one of our sponsorship packages. We’d love to talk to you about how your organisation can take advantage and use the event as a platform to boost your business. 234 Media 2go AAA Infotek AAT ABN Digital Afri-Pay Africa Independent Television Africa Telecom & IT africapractice AfriSMS Afritickets Agence France-Presse Aimtech Nigeria Alcatel Lucent Alexander Haring AllDenY AllVoices Altern8tive Means Anakle ATCON Avance Systems Balancing Act BizzDesk Global Solutions BlackBerry Bloovue Bozza Brand Direct BrowseDotCom Business Week Business World Carat Media Perspectives CeBIT Park Cedarview Communications Champion Newspapers Chaos Theory Creative CNBC Africa Co-Creation Hub Complustech Connect Technologies ConnectNigeria CreativeBOLD Studios CVJOBSEARCH Daily Independent Daily Trust Datasphir Solutions Dealfish West Africa Dekyns-IV Enterprises Denvycom Deutsche Welle devEdge labs Digifly Concepts Digital Craft Studios Digital Crossings Diplomat Youth Organization Dotsavvy DStv Mobile Nigeria duduPAY Eartholeum Networks Efpro Exims eMaginations Encipher Group EnoughisEnough Nigeria Ethnos IT Solutions Etisalat Nigeria exxset FansConnectOnline Finland Trade Center, West Africa fontera GBEDU.FM Gboza! Global Lean Six Sigma GlobeTOM Goal.com Goethe-Institut Lagos Google Google Ideas Greymaxx Guaranty Trust Bank Guardian Guinness Nigeria HappyBot Hyve Nigeria iConcepts iKwery Information Nigeria Infoworks Consulting InMobi Integral Intel West Africa Internet Solutions iROKING iROKO Partners ISPON IT News Africa Iyconsoft Kalahari Nigeria Kaufman Levin Associates Leidenschaft Venture Partners Liberian Observer Corporation mapIT Me-Naissance Group Media Perspectives mediaReach OMD mFriday MIH Internet Mira Networks Mkudi Mobile Monday Nigeria Mobile Serve Mobility Nigeria Mobitech Mocality MTech Communications MTN Nigeria Multiply.com Mxit NATCOMS National Mirror National Standard Magazine News Agency of Nigeria Niche Carvers NiftyNetwork Nigerian Bulletin Nocturnal Entertainment Nokia Oando Opera Software OTEKBITS Outsource Media Palm3 Strategic Communications Paradigm Initiative Nigeria PigSty Alley Coders Platinum Media Playhouse Communication Pledge51 Praekelt Consulting Praekelt Foundation Prima Garnet Ogilvy PrivateProperty.com.ng Punch Qualcomm QVT Rancard Solutions Ringier Media Nigeria Rzaartz Samsung Electronics West Africa SineLimit smatadata Soccerex Softcom Imagio Solumo Spinlet Sponge Starfish Mobile Storm360 Sturvs Media TBWA\CONCEPT tech360 TechLoy Technesstivity Technology Times TechTrends TekTweet teXs The Goldrush Company The InfoStrides The Lagos Times The Nation Newspaper The Quadrant Company The World Bank Theydon International TiketMobile TimbaObjects Twinpine Unilever Nigeria Valiant Solutions Vanguard Newspapers VC4Africa VConnect Ventures Africa Vikantti Nigeria Vserv Wall Street Journal Web Trends Nigeria Webmall Whereyoudey Wild Fusion World Wide Web Foundation YSG Entertainment Zobasoft Zoom Mobile ORGANISATIONS IN ATTENDANCE AT OUR PREVIOUS SOLD OUT MWWA EVENTS Register online at www.mobilewestafrica.com or email info@allamber.co.uk for more information on how to get involved in the most innovative and progressive mobile event on the continent Main Conference — May 8-9 Mobile Marketing Africa Focus Day — May 7 App Developer Day — May 10 Four Points, Victoria Island, Lagos, Nigeria www.mobilewestafrica.com
11. Register online at www.mobilewestafrica.com or email info@allamber.co.uk for more information on how to get involved in the most innovative and progressive mobile event on the continent INTERESTED IN GETTING INVOLVED AT MOBILE WEST IN AFRICA 2013? Now is the perfect time for you to contact us so that we can discuss your involvement. We’d be delighted to furnish you with the necessary information (past attendee lists, for example) so that you can make an informed decision. Email info@allamber.co.uk or call +44 1376 521 170 to kick start the process. Here are the opportunities and information on what you can do next: THESE ARE HONESTLY THE LAST ONES “Great networking event with folks who are getting things done, showing great insights that are valuable. Great learning for future use.” JESSE OGUNTIMEHIN Brand Evangelist, Digifly Concepts “Mobile Web West Africa 2012 was enlightening and engaging.” ORE FAKOREDE Head of Social Media, Sturvs Media “Awesome pre-event information and organisation. Top notch reception and quality panel discussions.” NUBI KAYODE Online Editor, oTeKbits “This is actually the best event I have attended so far.” OLATUNDE Blogger, Browsedotcom You’re keen on exploring the option of attending as a delegate This is the simplest way to get involved. But we appreciate it is still a big decision; it’s time away from the office and an outlay from your budget. Take your interest to the next stage and email or phone us. If you’ve already decided, then register online at mobilewestafrica.com. You’d like to investigate your organisation becoming a partner for the event We really value companies who can help spread the word about the conference. There’s a range of ways we can work this, so please do get in touch so we can discuss creating a mutually beneficial partnership with you. Email marketing@allamber.co.uk so that we can work out the details. You’d like to learn about the benefits of exhibiting at the event The exhibition at our events isn’t like an Expo or Trade Show. We bring together a concentrated group of the leading individuals from across the ecosystem. All of the traffic will be relevant to your company. Exhibiting is a really cost-effective way of achieving your business development objectives. Get in touch and let us explain our plans for developing the exhibition area at this year’s event. You’re considering sponsoring Africa’s leading mobile-focused event Over the past 3 years a host of the leading and emerging companies in the sector received significant benefits and value from sponsoring Mobile Web West Africa. As a sponsor your support is extremely valued and we believe that this event is a great platform for you to develop your brand and presence in the ecosystem. The sooner you make contact with us, the sooner we can organise your support and you can start reaping the benefits. ATTEND PARTNER EXHIBIT SPONSOR Main Conference — May 8-9 Mobile Marketing Africa Focus Day — May 7 App Developer Day — May 10 Four Points, Victoria Island, Lagos, Nigeria www.mobilewestafrica.com
12. MULTIPLE DELEGATE DISCOUNTS If you are considering booking more than one delegate then please note that, depending on the package that you take and the number of places you book, each extra delegate is entitled to a substantial discount on the total registration price. Email info@allamber.co.uk or call +44 1376 521 170 if you have any questions. TO REGISTER PLEASE FILL IN THIS FORM. THEN FAX IT TO +44 (0) 560 343 0059 OR EMAIL IT TO: INFO@ALLAMBER.CO.UK TO REGISTER PLEASE FILL IN THIS FORM. THEN FAX IT TO +44 (0) 560 343 0059 OR EMAIL IT TO: INFO@ALLAMBER.CO.UK TO REGISTER PLEASE FILL IN THIS FORM. THEN FAX IT TO +44 (0) 560 343 0059 OR EMAIL IT TO: INFO@ALLAMBER.CO.UK TO REGISTER PLEASE FILL IN THIS FORM. THEN FAX IT TO +44 (0) 560 343 0059 OR EMAIL IT TO: INFO@ALLAMBER.CO.UK TO REGISTER PLEASE FILL IN THIS FORM. THEN FAX IT TO +44 (0) 560 343 0059 OR EMAIL IT TO: INFO@ALLAMBER.CO.UK YOUR ORGANISATION’S DETAILS NAME NAME NAME NAME POSTCODE ADDRESS ADDRESS ADDRESS ADDRESS COUNTRY TYPE OF BUSINESS TYPE OF BUSINESS TYPE OF BUSINESS TYPE OF BUSINESS DELEGATE 1 DETAILS NAME NAME NAME POSITION FIXED # MOBILE # MOBILE # MOBILE # EMAIL DELEGATE 2 DETAILS NAME NAME NAME POSITION FIXED # MOBILE # MOBILE # MOBILE # EMAIL DELEGATE 3 DETAILS NAME NAME NAME POSITION FIXED # MOBILE # MOBILE # MOBILE # EMAIL DELEGATE 4 DETAILS NAME NAME NAME POSITION FIXED # MOBILE # MOBILE # MOBILE # EMAIL PLEASE SELECT YOUR PAYMENT OPTION I/WE WOULD LIKE TO RECEIVE AN INVOICE I/WE WOULD LIKE TO RECEIVE AN INVOICE I/WE WOULD LIKE TO RECEIVE AN INVOICE I/WE WOULD LIKE TO PAY BY CREDIT CARD IF YOU HAVE A DISCOUNT CODE PLEASE WRITE IT HERE IF YOU HAVE A DISCOUNT CODE PLEASE WRITE IT HERE DISCOUNT CODE # DISCOUNT CODE # DISCOUNT CODE # I HAVE READ AND AGREE TO THE TERMS AND CONDITIONS OF REGISTRATION AND I AM AUTHORISED TO SIGN THIS DOCUMENT ON BEHALF OF THE COMPANY I HAVE READ AND AGREE TO THE TERMS AND CONDITIONS OF REGISTRATION AND I AM AUTHORISED TO SIGN THIS DOCUMENT ON BEHALF OF THE COMPANY I HAVE READ AND AGREE TO THE TERMS AND CONDITIONS OF REGISTRATION AND I AM AUTHORISED TO SIGN THIS DOCUMENT ON BEHALF OF THE COMPANY I HAVE READ AND AGREE TO THE TERMS AND CONDITIONS OF REGISTRATION AND I AM AUTHORISED TO SIGN THIS DOCUMENT ON BEHALF OF THE COMPANY I HAVE READ AND AGREE TO THE TERMS AND CONDITIONS OF REGISTRATION AND I AM AUTHORISED TO SIGN THIS DOCUMENT ON BEHALF OF THE COMPANY SIGNATURE SIGNATURE SIGNATURE DATE DATE TERMS AND CONDITIONS By registering to attend this event you are entering an agreement with All Amber Ltd. CANCELLING YOUR REGISTRATION: Your booking may only be cancelled by notifying All Amber Ltd on +44 1376 521 170. All cancellations MUST be then confirmed in writing no later than three weeks before the event. A cancellation fee of 50% will apply. No refunds will be made for cancellations in the three weeks prior to the event. A substitute delegate may be sent, in which case no cancellation charges will apply. PAYMENT: Payment must be received on or prior to the first day of the event or 28 days from the invoice date whichever is the earlier. Any new bookings made within 14 days prior to the event must either be made online by credit card or alternatively bank transfers must be accompanied with valid credit card details to act as security for the payment. Non-payment will be taken as a cancellation therefore you will be refused entry to the event, i.e., payment must be received before or at the event to gain entry as a delegate. OTHER INFORMATION: It may be necessary for reasons beyond the control of All Amber Ltd to alter the content and timing of the programme or the location of the event. If for any reason All Amber Ltd decides to make material changes to this conference, we are not responsible for covering airfare, hotel or other costs incurred by registrants. In case of cancellation of the event All Amber Ltd liability is limited to transfer this booking to a similar event to be held in the next 12 months. Should All Amber Ltd be unable to provide a similar event a refund will be applicable to the value of the registration price paid at the time of the booking. *Price available to independent developers and start-up companies (under 2 years old and less than 10 employees). NGO representatives and academia may also be eligible for subsidies. PRICING DETAILS & YOUR CONFERENCE REGISTRATION FORM Main Conference — May 8-9 Mobile Marketing Africa Focus Day — May 7 App Developer Day — May 10 Four Points, Victoria Island, Lagos, Nigeria www.mobilewestafrica.com