great website you architected for them last year. They want to pimp it with carousels and related content blocks. My questions are: How long would you require to make such amends to the wireframe? And would you recommend any further updates/changes now we've had a year to reflect on things? Thanksyeahbye, Real email:
on the website •" increase time on site •" to reduce bounce rate on key pages Suggested way to meet objectives: i. Homepage/landing page carousel ii. Related links Client response: THESE ARE NOT SENSIBLE REQUIREMENTS FOR THIS PARTICULAR CLIENT - SO WE HAD TO PUSH BACK.
of course people might be leaving site ‘cos of content issues too. I’m sure a content review would be really useful – at the moment I’m waiting for agreement on my suggested changes to key pages which I’m waiting for sign off for. So any review would probably be more useful a bit later on.” Client response: THE CLIENT CARD CLIENTS OFTEN FOCUS ON THE APPEARANCE OR FUNCTIONALITY OF THEIR SITE, AND COMPLETELY FORGET HOW MUCH IMPACT THEIR CONTENT HAS ON THEIR USER EXPERIENCE, AND SUCESS OF THEIR SITE.
effective ways to showcase our content.” It would be great to read the articles on carousels – we’re not necessarily wedded to this for every landing page. The main issue is with the homepage – and organisationally, being able to promote big events with big images is quite important.” Client response: THE CLIENT CARD CLIENTS DON’T ALWAYS KNOW WHAT THEY NEED - ITS OUR JOB TO PROBE UNTIL WE FIND OUT THE REAL PROBLEM AND FROM THERE WE CAN WORK WITH THEM TO FIND A WAY TO SOLVE IT. WE CAN’T JUST BLINDLY FOLLOW WHAT THEY ASK US TO, OR WE’RE NOT DOING OUR JOB.
A LOT OF STICK, AND YES, THERE ARE SOME BAD ONES. BUT THEY’RE NOT ALL BAD. I REALLY BELIEVE THEY SERVE A PURPOSE AND CAN GIVE CLIENTS A LOT OF VALUABLE EXTERNAL INPUT.
IS EDUCATING THE CLIENT IN WHAT’S POSSIBLE... A COMMON PROBLEM IS CLIENTS HAVE A RELATIVELY NEW SITE, AND THEY WANT THE ‘RESPONSIVE SWITCH’ TURNED ON. LIKE THERE’S A MAGIC CSS RULE ONE CAN INVOKE THAT SOLVES ALL THE PROBLEMS OF RESPONSIVE STUFF...
MAKE ONE PART OF THEIR SITE RESPONSIVE... THREE LEVELS DEEP INSIDE THEIR SITE STRUCTURE... WE THOUGHT THIS WAS A BIZARRE IDEA...HOW ON EARTH WOULD THE EXPERIENCE WORK - NAVIGATION ALONE COULD BE REALLY FRUSTRATING FOR USERS. AFTER MUCH DISCUSSION, AND PLANNING THOUGH, ITS BECOME A REALLY POSITIVE STEP IN THE SITE’S LIFECYCLE: THIS ONE LITTLE SECTION HAS SEEN MASSIVE GROWTH IN CONVERSIONS, ENOUGH TO PROMPT FURTHER INVESTMENT IN BOTH CONTENT AND TECH MODIFICATIONS TO MAKE THE SITE FULLY RESPONSIVE. OUR SKEPTICISM TURNED OUT TO BE WRONG - SOMETIMES WE HAVE TO BREAK OUR OWN RULES.
RE-DESIGN FOR BEST WESTERN UK. WE SPENT AGES DOING ALL THE THINGS ONE DOES FOR THIS SORT OF WORK - EXTENSIVE RESEARCH, SKETCHING, TESTING OUR IDEAS, REWORKING THEM ETC ETC BUT IT TURNED OUT THAT ALTHOUGH WE DID ALL THIS, ULTIMATELY WHAT THE SITE NEEDED: THE DATABASE THAT HOTELIERS USED TO POPULATE THE SITE WITH THEIR CONTENT, WAS NOT STRUCTURED OR DESIGNED IN A WAY THAT ENSURED THE SITE HAD CONSISTENT AND APPROPRIATE CONTENT. IN THIS EXAMPLE YOU CAN SEE THAT THE HOTEL HAS UPLOADED A BLURRY PHOTO OF THEIR SIGN, AT AN UNREADABLE ANGLE, AS THE FIRST PICTURE IN THEIR GALLERY. :-/ WE SHOULD HAVE RE-DESIGNED THE AUTHOR EXPERIENCE TO GET A BETTER END USER EXPERIENCE, BUT WE DIDN’T BECAUSE IT WASNT IN OUR REMIT.
COMPLETE RE-DESIGN OF THE ANDREWS ONLINE SITE. LIKE WITH BEST WESTERN, THE FOCUS OF THE WORK WENT ON THE SITE ARCHITECTURE, MAKING THE RIGHT USER JOURNEYS, THE FINDABILITY OF PROPERTIES... HOWEVER, WE SHOULD HAVE WORKED ON THE AUTHOR EXPERIENCE THAT ESTATE AGENTS HAVE WHEN THEY COMPLETE PROPERTY LISTINGS, AS THE LISTINGS CONTAIN PROBLEMS CREATED THROUGH THE WAY THIS DATA IS CAPTURED, AND CONSISTENCY IS POOR.
UX • SHARE PRACTICAL TIPS AND TRICKS WITH THE COMMUNITY • DON’T ASSUME ALL AGENCIES ARE BAD • IF YOU ARE AT AN AGENCY, MAKE IT BETTER • DON’T BE A DICK
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