Comics are Real Work - dsgnday Amsterdam 11/11/14

Slides from my session at dsgnday Amsterdam. An introduction to using comics as a communication tool in organisations.

1. Comics are real work Bonny Colville-Hyde User experience Architect @almostexact
2. How do we make great digital stuff?
4. User research is Awesome.
5. We need to ask people how they do things…
6. …why they do them…
7. …and when they do them.
8. …And we need to Listen to what they say!
9. User research  
10. Documenting & communicating Human experiences is hard
15. If we don’t engage decision makers, we fail.
16. People love Stories
17. People Love Comics
23. 17,897
24. 17,897 Comic strips 50 years Peanuts,  Charles  Schulz  
25. the longest story ever told by one person
26. Why comics?
27. Verbal Non Verbal
28. Facial Expressions Eye contact Body language Gestures Speech
29. Non-Verbals & Comics
35. The power of Suggestion
38. Great! I’ve booked my train home!
39. “…But comics are for kids – My clients wouldn’t get it…”
40. Charles  Schulz  
44. The fun bit!
45. Basic skills: Understanding comics
46. Single panel:
47. Strip:
48. Pages:
49. Yay! Gutters!
51. storytelling
53. ? !!!
54. Buy this
55. “…But I can’t draw…”
57. xkcd.com/386  
58. Basic skills: Drawing faces
62. Basic skills: Drawing expressions
64. Basic skills: Drawing figures
68. 1. Skeleton   2. Sausages   3. Detail   4. Inking  
69. 5. Tidy up   6. Vectors   7. Colour  
70. Basic skills: characters
74. Basic skills: Creating a comic
77. Planning is REALLY important!
78. Practical ways to use comics
79. Pitching
80. Camera Shop The   A fake brief:
81. … they currently have a well developed customer base of professional photographers… …but they want to increase the number of amateur photographers shopping with them.
82. Via  the  Money  Saving  Expert  forum   Finding ideas:  
83. •  ‘Bob’ wants to buy a new compact camera. •  He’s shopped around , but has been overwhelmed by the variety and choice of cameras. •  He doesn’t want a lot of fancy features, but he does care about the image quality . •  He has up to £100 to spend. •  He is looking for help to make a decision.
84. •  Bob wants to buy a new camera because his current one has broken. He wants to replace his camera before he goes on holiday . •  He has looked on several websites, but has been overwhelmed by the choice. He needs help to refine appropriate cameras into a more manageable shortlist, or even to find the best one for him. •  The site or app needs to allow him to control his searching and browsing so he can manage the volume of results. It needs to give him choice but not overwhelm him. •  He needs to be able to look at cameras based on their size (he wants it to be compact), their image quality (it needs to take nice pictures) and its price (it must be under £100).
85. 1. Introduce Bob 2. Bob’s camera has broken 3. Bob looks for cameras online 4. Bob gets overwhelmed 5. Bob finds The Camera Shop 6. Bob finds ‘The Compact Camera’ finder 7. Bob filters compact cameras by price and size 8. Bob finds a camera he is interested in 9. Bob browses photos taken with the camera from Flickr 10. Bob feels satisfied and purchases the camera
88. Share research (A.K.A: Bringing research to life)
93. Test ideas with users
95. Kevin  CHENG,  Yahoo  
96. Develop personas
97. Meet ‘Denise’:
101. Communicate & explore ideas
102. ScoI  McCLOUD,  Google  Chrome  
103. Comic  created  for  conceptual  iOS  fitness  app  ‘Training  Buddy’  
104. Comic  created  for  conceptual  iOS  fitness  app  ‘Training  Buddy’  
106. Key points to remember
107. engage decision makers
108. Speak to users as often as possible
109. Plan!
110. Wait for ink to dry before using an eraser
111. Enjoy yourself
112. Thank you! @almostexact