Business case for digital Accessibility

Transcript

1. Business Case for Digital Accessibility Minnesota Developers Conference 2021

2. Hello! I am Amarachi Amaechi Software Developer & Technical Writer

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3. Talk Goals • What is Accessibility • Short story •

   Business case for digital Accessibility • Principles of Digital Accessibility • Benefits of Digital Accessibility 3

4. What does “digital accessibility” mean?

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9. As developers, designers, founder it’s our responsibility to ensure that

   accessibility doesn’t start in “phase two”. 9

10. Business Case for Digital Accessibility

11. Research shows that 1 in 5 people have disability. You

    could be excluding 20% of your potential users, customers, students and more when you don’t build with accessibility in mind. 11

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13. Principles of Digital Accessibility

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18. Benefits of Digital Accessibility

19. 19 Increase Market share

20. 20 Manage Legal Risk

21. 21 Drive Innovation

22. 22 Protect and Enhance the Brand

23. 23 Improve usability for Everyone

24. The successful business case question will move from “Can we

    afford it?” “Can we afford NOT to do it?”

25. “ ” When you make your product easier for people

    with disabilities, we also often make it a better experience for everyone else.

26. Thanks! Any questions? You can find me at: Twitter: @AmarachiAmaechi

    Email: amarachiamaechi4@gmail.com 26

27. Credits Special thanks to all the people who made and

    released these awesome resources for free: • Presentation template by SlidesCarnival • Photographs by Unsplash 27