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Business case for digital Accessibility

Business case for digital Accessibility

Amarachi Amaechi

May 04, 2021
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  1. Business Case for
    Digital Accessibility
    Minnesota Developers Conference 2021

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  2. Hello!
    I am Amarachi Amaechi
    Software Developer & Technical
    Writer
    2

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  3. Talk Goals
    ● What is Accessibility
    ● Short story
    ● Business case for digital Accessibility
    ● Principles of Digital Accessibility
    ● Benefits of Digital Accessibility
    3

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  4. What does “digital accessibility”
    mean?

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  5. As developers, designers,
    founder it’s our responsibility
    to ensure that accessibility
    doesn’t start in “phase two”.
    9

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  6. Business Case for Digital
    Accessibility

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  7. Research shows that 1 in 5 people have
    disability. You could be excluding 20%
    of your potential users, customers,
    students and more when you don’t
    build with accessibility in mind.
    11

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  8. Principles of Digital
    Accessibility

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  9. Benefits of Digital
    Accessibility

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  10. 19
    Increase Market share

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  11. 20
    Manage Legal Risk

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  12. 21
    Drive
    Innovation

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  13. 22
    Protect and
    Enhance the
    Brand

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  14. 23
    Improve
    usability for
    Everyone

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  15. The successful business
    case question will move
    from
    “Can we afford it?”
    “Can we afford NOT to do it?”

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  16. When you make your product easier
    for people with disabilities, we also
    often make it a better experience for
    everyone else.

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  17. Thanks!
    Any questions?
    You can find me at:
    Twitter: @AmarachiAmaechi
    Email: [email protected]
    26

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  18. Credits
    Special thanks to all the people who made and
    released these awesome resources for free:
    ● Presentation template by SlidesCarnival
    ● Photographs by Unsplash
    27

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