Back to the Future of User Engagement + News | #nisparis 2015

Transcript

1. back to the future user engagement+news news impact summit paris | european journalism center
5. 2008 !Me! Kiplinger Fellow
6. Columbus, Ohio !Me! Kiplinger Fellow 2008
7. Washington, DC Columbus, Ohio !Me! Kiplinger Fellow 2008
8. Washington, DC Columbus, Ohio !Me! Kiplinger Fellow My peeps @ washingtonpost.com 2008
9. 2008 Washington, DC Columbus, Ohio !Me! Kiplinger Fellow My peeps @ washingtonpost.com
10. 2008 Washington, DC Columbus, Ohio !Me! Kiplinger Fellow ⁉ ✉ ⌛ My peeps @ washingtonpost.com
11. Washington, DC Columbus, Ohio !Me! Kiplinger Fellow Uh, news happens here. My peeps @ washingtonpost.com 2008
12. “Oh man! People can’ comment on our stories — but we can’t delete them!” 2008
13. 12,000 people get onboard HuffPost’s “Off The Bus” project 2008
14. “Oh man! I might actually have to respond to some of this…” 2009
15. “These news startups are tweeting the news before they PUBLISH it.” 2010
16. #Jan25 2011
18. “I’m thinking we’ve got to step up our game…” 2011
19. #WhereWereYou 2010
20. “We’re trending! We’re trending!” 2010
21. “We wanted to let people know that we want to be a repository of conversation — on our site and off our site. We don’t want to exist in a vacuum.” 2010
23. “Oh man! This social stuff means eyeballs…” 2011
25. “Eyeballs beyond our control?” 2012
26. 2011 Meanwhile…
27. Social news = taking all the social content we can find and embed first. 2012
29. 2013 photo via gawker.com
33. which brings us to…
38. what now?
39. Social news = giving back, asking for help, building stories *with* social readers 2015
40. now next Did we remember mobile? Social referrals as primary ROI for news publishers Riding social trends to win page views UGC for the taking Engagement measured by comments, clicks and shares Asking readers what they think
41. now next Did we remember mobile? Social referrals as primary ROI for news publishers Riding social trends to win page views UGC for the taking Engagement measured by comments, clicks and shares Asking readers what they think Mobile! Social! Video! More hosted social content (hopefully with rev share!) Differentiating to add value, earn loyalty UGC for the $$ Engagement measured by time and effort spent Asking readers what they know
42. What about you? #futureofugc
43. thank you + Amanda Zamora @amzam @ProPublica