Engaging Readers in Acts of Journalism

September 2013, Grupo de Diarios America XI Training Seminar: "Data Journalism and Interactivity"

Transcript

1. How to Engage Readers
   in Acts of Journalism
   amanda zamora, @PROPUBLICA ENGAGEMENT EDITOR
   TEAM! @amzam @amandablair @cm_thompson3
   bit.ly/propublica-on-twitter
   

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2. GET INVOLVED
   

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3. we create opportunities for
   action that align reader
   motivations with our
   editorial goals
   

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5. THE CALLOUT
   Share your story
   

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6. Have you held an
   internship recently?
   Help us investigate
   

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10. • actionable headline that
    targets a specific user
    • why does it matter?
    • open-ended question
    • structured data points
    that inform reporting
    • personal info including
    name, place, contacts
    

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12. COMMUNITY
    Voices of patient harm
    

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18. Not just for ‘social gurus’
    Marshal Allen
    Investigative Reporter
    

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19. Facebook data bit.ly/facebook-for-investigations
    

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20. Facebook data bit.ly/facebook-for-investigations
    !
    

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24. Small communities
    can have a big impact
    

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25. Informed reporting
    

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26. • 370 patients
    Informed reporting
    

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27. • 370 patients
    • 100 medical providers
    Informed reporting
    

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28. • 370 patients
    • 100 medical providers
    • 24 doctors reviewing records
    Informed reporting
    

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29. • 370 patients
    • 100 medical providers
    • 24 doctors reviewing records
    • 1,500 records per doctor
    Informed reporting
    

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30. • 370 patients
    • 100 medical providers
    • 24 doctors reviewing records
    • 1,500 records per doctor
    • Result? data! sources! audience!
    Informed reporting
    

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31. The Voices of
    Patient Harm
    

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32. The Voices of
    Patient Harm
    

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33. FREE THE FILES
    a crowd-powered
    act of journalism!
    

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34. “I’d like more transparency in politics and government.
    I love crowdsourcing. I’m happy to work on a
    worthwhile project when and where I like, at whatever
    speed I want.” — Sarita Eisenstark freed 2,227 files
    

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36. 50 markets
    

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37. 50 markets
    200 stations
    

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38. 43,000 files
    50 markets
    200 stations
    

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39. 43,000 files
    50 markets
    200 stations
    $1 billion in ad
    contracts
    

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40. How do we start?
    design for action
    

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41. Help us uncover dark
    money spending in the
    2012 campaign
    

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42. Help us uncover dark
    money spending in the
    2012 campaign
    

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46. How do we finish?
    have a community strategy
    

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47. Rally your community
    

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48. Rally your community
    

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49. Rally your community
    

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50. Facebook: power users
    

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51. Twitter: spreading the word
    

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52. Result? An engaged audience
    

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53. • 1,035 volunteers reviewed files
    Result? An engaged audience
    

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54. • 1,035 volunteers reviewed files
    • 51 volunteers freed 100 or more files
    Result? An engaged audience
    

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55. • 1,035 volunteers reviewed files
    • 51 volunteers freed 100 or more files
    • 17,600 out of 40,000 freed by election
    Result? An engaged audience
    

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56. • 1,035 volunteers reviewed files
    • 51 volunteers freed 100 or more files
    • 17,600 out of 40,000 freed by election
    • 46% files freed by Facebook users
    Result? An engaged audience
    

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57. • 1,035 volunteers reviewed files
    • 51 volunteers freed 100 or more files
    • 17,600 out of 40,000 freed by election
    • 46% files freed by Facebook users
    • 43% new visits, 22% via Twitter
    Result? An engaged audience
    

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58. • 1,035 volunteers reviewed files
    • 51 volunteers freed 100 or more files
    • 17,600 out of 40,000 freed by election
    • 46% files freed by Facebook users
    • 43% new visits, 22% via Twitter
    • 28 pages/visit, bounce rate 13%
    Result? An engaged audience
    

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59. that creates real journalism
    

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60. that creates real journalism
    

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61. that creates real journalism
    

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62. ONE more thing
    

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63. Don’t wait until you’re ready to
    publish to think social. Think
    about your editorial and
    community strategy at the
    outset of your project.
    

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