How to Engage Readers in Acts of Journalism amanda zamora, @PROPUBLICA ENGAGEMENT EDITOR TEAM! @amzam @amandablair @cm_thompson3 bit.ly/propublica-on-twitter
• actionable headline that targets a specific user • why does it matter? • open-ended question • structured data points that inform reporting • personal info including name, place, contacts
“I’d like more transparency in politics and government. I love crowdsourcing. I’m happy to work on a worthwhile project when and where I like, at whatever speed I want.” — Sarita Eisenstark freed 2,227 files
• 1,035 volunteers reviewed files • 51 volunteers freed 100 or more files • 17,600 out of 40,000 freed by election • 46% files freed by Facebook users Result? An engaged audience
• 1,035 volunteers reviewed files • 51 volunteers freed 100 or more files • 17,600 out of 40,000 freed by election • 46% files freed by Facebook users • 43% new visits, 22% via Twitter Result? An engaged audience
• 1,035 volunteers reviewed files • 51 volunteers freed 100 or more files • 17,600 out of 40,000 freed by election • 46% files freed by Facebook users • 43% new visits, 22% via Twitter • 28 pages/visit, bounce rate 13% Result? An engaged audience