Engaging Readers in Acts of Journalism

2cd144128a4262f6ce9faec75694858f?s=47 amzam
September 20, 2013

Engaging Readers in Acts of Journalism

September 2013, Grupo de Diarios America XI Training Seminar: "Data Journalism and Interactivity"

2cd144128a4262f6ce9faec75694858f?s=128

amzam

September 20, 2013
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Transcript

  1. 1.

    How to Engage Readers in Acts of Journalism amanda zamora,

    @PROPUBLICA ENGAGEMENT EDITOR TEAM! @amzam @amandablair @cm_thompson3 bit.ly/propublica-on-twitter
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    • actionable headline that targets a specific user • why

    does it matter? • open-ended question • structured data points that inform reporting • personal info including name, place, contacts
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    • 370 patients • 100 medical providers • 24 doctors

    reviewing records Informed reporting
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    • 370 patients • 100 medical providers • 24 doctors

    reviewing records • 1,500 records per doctor Informed reporting
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    • 370 patients • 100 medical providers • 24 doctors

    reviewing records • 1,500 records per doctor • Result? data! sources! audience! Informed reporting
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    “I’d like more transparency in politics and government. I love

    crowdsourcing. I’m happy to work on a worthwhile project when and where I like, at whatever speed I want.” — Sarita Eisenstark freed 2,227 files
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    • 1,035 volunteers reviewed files • 51 volunteers freed 100

    or more files Result? An engaged audience
  25. 55.

    • 1,035 volunteers reviewed files • 51 volunteers freed 100

    or more files • 17,600 out of 40,000 freed by election Result? An engaged audience
  26. 56.

    • 1,035 volunteers reviewed files • 51 volunteers freed 100

    or more files • 17,600 out of 40,000 freed by election • 46% files freed by Facebook users Result? An engaged audience
  27. 57.

    • 1,035 volunteers reviewed files • 51 volunteers freed 100

    or more files • 17,600 out of 40,000 freed by election • 46% files freed by Facebook users • 43% new visits, 22% via Twitter Result? An engaged audience
  28. 58.

    • 1,035 volunteers reviewed files • 51 volunteers freed 100

    or more files • 17,600 out of 40,000 freed by election • 46% files freed by Facebook users • 43% new visits, 22% via Twitter • 28 pages/visit, bounce rate 13% Result? An engaged audience
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    Don’t wait until you’re ready to publish to think social.

    Think about your editorial and community strategy at the outset of your project.