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Engaging Readers in Acts of Journalism

amzam
September 20, 2013

Engaging Readers in Acts of Journalism

September 2013, Grupo de Diarios America XI Training Seminar: "Data Journalism and Interactivity"

amzam

September 20, 2013
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  1. How to Engage Readers
    in Acts of Journalism
    amanda zamora, @PROPUBLICA ENGAGEMENT EDITOR
    TEAM! @amzam @amandablair @cm_thompson3
    bit.ly/propublica-on-twitter

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  2. GET INVOLVED

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  3. we create opportunities for
    action that align reader
    motivations with our
    editorial goals

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  5. THE CALLOUT
    Share your story

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  6. Have you held an
    internship recently?
    Help us investigate

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  10. • actionable headline that
    targets a specific user
    • why does it matter?
    • open-ended question
    • structured data points
    that inform reporting
    • personal info including
    name, place, contacts

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  12. COMMUNITY
    Voices of patient harm

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  18. Not just for ‘social gurus’
    Marshal Allen
    Investigative Reporter

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  19. Facebook data bit.ly/facebook-for-investigations

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  20. Facebook data bit.ly/facebook-for-investigations
    !

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  24. Small communities
    can have a big impact

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  25. Informed reporting

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  26. • 370 patients
    Informed reporting

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  27. • 370 patients
    • 100 medical providers
    Informed reporting

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  28. • 370 patients
    • 100 medical providers
    • 24 doctors reviewing records
    Informed reporting

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  29. • 370 patients
    • 100 medical providers
    • 24 doctors reviewing records
    • 1,500 records per doctor
    Informed reporting

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  30. • 370 patients
    • 100 medical providers
    • 24 doctors reviewing records
    • 1,500 records per doctor
    • Result? data! sources! audience!
    Informed reporting

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  31. The Voices of
    Patient Harm

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  32. The Voices of
    Patient Harm

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  33. FREE THE FILES
    a crowd-powered
    act of journalism!

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  34. “I’d like more transparency in politics and government.
    I love crowdsourcing. I’m happy to work on a
    worthwhile project when and where I like, at whatever
    speed I want.” — Sarita Eisenstark freed 2,227 files

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  36. 50 markets

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  37. 50 markets
    200 stations

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  38. 43,000 files
    50 markets
    200 stations

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  39. 43,000 files
    50 markets
    200 stations
    $1 billion in ad
    contracts

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  40. How do we start?
    design for action

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  41. Help us uncover dark
    money spending in the
    2012 campaign

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  42. Help us uncover dark
    money spending in the
    2012 campaign

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  46. How do we finish?
    have a community strategy

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  47. Rally your community

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  48. Rally your community

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  49. Rally your community

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  50. Facebook: power users

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  51. Twitter: spreading the word

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  52. Result? An engaged audience

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  53. • 1,035 volunteers reviewed files
    Result? An engaged audience

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  54. • 1,035 volunteers reviewed files
    • 51 volunteers freed 100 or more files
    Result? An engaged audience

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  55. • 1,035 volunteers reviewed files
    • 51 volunteers freed 100 or more files
    • 17,600 out of 40,000 freed by election
    Result? An engaged audience

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  56. • 1,035 volunteers reviewed files
    • 51 volunteers freed 100 or more files
    • 17,600 out of 40,000 freed by election
    • 46% files freed by Facebook users
    Result? An engaged audience

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  57. • 1,035 volunteers reviewed files
    • 51 volunteers freed 100 or more files
    • 17,600 out of 40,000 freed by election
    • 46% files freed by Facebook users
    • 43% new visits, 22% via Twitter
    Result? An engaged audience

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  58. • 1,035 volunteers reviewed files
    • 51 volunteers freed 100 or more files
    • 17,600 out of 40,000 freed by election
    • 46% files freed by Facebook users
    • 43% new visits, 22% via Twitter
    • 28 pages/visit, bounce rate 13%
    Result? An engaged audience

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  59. that creates real journalism

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  60. that creates real journalism

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  61. that creates real journalism

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  62. ONE more thing

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  63. Don’t wait until you’re ready to
    publish to think social. Think
    about your editorial and
    community strategy at the
    outset of your project.

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