Engaging Readers in Acts of Journalism

Transcript

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   How to Engage Readers in Acts of Journalism amanda zamora,

   @PROPUBLICA ENGAGEMENT EDITOR TEAM! @amzam @amandablair @cm_thompson3 bit.ly/propublica-on-twitter
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   GET INVOLVED

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   we create opportunities for action that align reader motivations with

   our editorial goals
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   THE CALLOUT Share your story

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   Have you held an internship recently? Help us investigate

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    • actionable headline that targets a specific user • why

    does it matter? • open-ended question • structured data points that inform reporting • personal info including name, place, contacts
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    COMMUNITY Voices of patient harm

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    Not just for ‘social gurus’ Marshal Allen Investigative Reporter

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    Facebook data bit.ly/facebook-for-investigations

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    Facebook data bit.ly/facebook-for-investigations !

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    Small communities can have a big impact

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    Informed reporting

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    • 370 patients Informed reporting

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    • 370 patients • 100 medical providers Informed reporting

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    • 370 patients • 100 medical providers • 24 doctors

    reviewing records Informed reporting
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    • 370 patients • 100 medical providers • 24 doctors

    reviewing records • 1,500 records per doctor Informed reporting
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    • 370 patients • 100 medical providers • 24 doctors

    reviewing records • 1,500 records per doctor • Result? data! sources! audience! Informed reporting
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    The Voices of Patient Harm

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    The Voices of Patient Harm

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    FREE THE FILES a crowd-powered act of journalism!

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    “I’d like more transparency in politics and government. I love

    crowdsourcing. I’m happy to work on a worthwhile project when and where I like, at whatever speed I want.” — Sarita Eisenstark freed 2,227 files
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    50 markets

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    50 markets 200 stations

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    43,000 files 50 markets 200 stations

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    43,000 files 50 markets 200 stations $1 billion in ad

    contracts
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    How do we start? design for action

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    Help us uncover dark money spending in the 2012 campaign

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    Help us uncover dark money spending in the 2012 campaign

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    How do we finish? have a community strategy

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    Rally your community

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    Rally your community

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    Rally your community

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    Facebook: power users

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    Twitter: spreading the word

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    Result? An engaged audience

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    • 1,035 volunteers reviewed files Result? An engaged audience

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    • 1,035 volunteers reviewed files • 51 volunteers freed 100

    or more files Result? An engaged audience
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    • 1,035 volunteers reviewed files • 51 volunteers freed 100

    or more files • 17,600 out of 40,000 freed by election Result? An engaged audience
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    • 1,035 volunteers reviewed files • 51 volunteers freed 100

    or more files • 17,600 out of 40,000 freed by election • 46% files freed by Facebook users Result? An engaged audience
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    • 1,035 volunteers reviewed files • 51 volunteers freed 100

    or more files • 17,600 out of 40,000 freed by election • 46% files freed by Facebook users • 43% new visits, 22% via Twitter Result? An engaged audience
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    • 1,035 volunteers reviewed files • 51 volunteers freed 100

    or more files • 17,600 out of 40,000 freed by election • 46% files freed by Facebook users • 43% new visits, 22% via Twitter • 28 pages/visit, bounce rate 13% Result? An engaged audience
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    that creates real journalism

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    that creates real journalism

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    that creates real journalism

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    ONE more thing

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    Don’t wait until you’re ready to publish to think social.

    Think about your editorial and community strategy at the outset of your project.