Engagement in the Public Interest | #nisparis 2015

Transcript

1. engagement for impact Amanda Zamora, @amzam
 ProPublica senior engagement editor
2. PROPUBLICA
3. nonprofit est. 2007 investigative data journalism 120 partners 2 pulitzers
4. engagement starts with your readers. 
 opportunities for action that align with your editorial goals
5. Help us uncover dark money spending in the 2012 campaign
6. Help us uncover dark money spending in the 2012 campaign
8. 50 markets
9. 50 markets 200 stations
10. 43,000 files 50 markets 200 stations
11. 43,000 files 50 markets 200 stations $1 billion in ad contracts
15. “I’d like more transparency in politics and government. I love crowdsourcing. I’m happy to work on a worthwhile project when and where I like, at whatever speed I want.” 
 — Sarita Eisenstark freed 2,227 files
16. engaged readers by the numbers
17. • 1,035 volunteers reviewed files engaged readers by the numbers
18. • 1,035 volunteers reviewed files • 51 volunteers freed 100 or more files engaged readers by the numbers
19. • 1,035 volunteers reviewed files • 51 volunteers freed 100 or more files • 17,600 out of 40,000 freed by election engaged readers by the numbers
20. • 1,035 volunteers reviewed files • 51 volunteers freed 100 or more files • 17,600 out of 40,000 freed by election • 46% files freed by Facebook users engaged readers by the numbers
21. • 1,035 volunteers reviewed files • 51 volunteers freed 100 or more files • 17,600 out of 40,000 freed by election • 46% files freed by Facebook users • 57% returning visits engaged readers by the numbers
22. • 1,035 volunteers reviewed files • 51 volunteers freed 100 or more files • 17,600 out of 40,000 freed by election • 46% files freed by Facebook users • 57% returning visits • 28 pages/visit, bounce rate 13% engaged readers by the numbers
23. engagement is journalism.
 we use callouts and reporting recipes to spur other journalists to build on our investigations.
34. “It was a mental shift from when you’re in a competitive environment, and you’re hiding away your bits and pieces of knowledge like a squirrel burying it, and hoping that nobody else finds it before you finish the reporting — to kind of wanting to pass the acorns out to as many people as you can, to try and get some momentum for the story, and sort of watching everything organically develop beyond that.” — Heather Vogell
35. “It was a mental shift from when you’re in a competitive environment, and you’re hiding away your bits and pieces of knowledge like a squirrel burying it, and hoping that nobody else finds it before you finish the reporting — to kind of wanting to pass the acorns out to as many people as you can, to try and get some momentum for the story, and sort of watching everything organically develop beyond that.” — Heather Vogell
39. 62 tips received
40. 62 tips received 38 available to reporters
41. 62 tips received 38 available to reporters 22 matched sources
42. engagement starts with your readers. 
 How can you serve them?
43. more than 1 million americans suffer from a preventable patient harm every year in the u.s. healthcare system. More than 800 have shared their stories with propublica.
44. 1 - we created a community for patients, providers to discuss patient safety
45. 2 - we listened and looked for opportunities to serve that community
46. 2 - we listened and looked for opportunities to serve that community
47. 2 - we listened and looked for opportunities to serve that community
48. 3 - we invited people to Get Involved. “What’s your patient harm story?”
49. 3 - we invited people to Get Involved. “What’s your patient harm story?”
50. 3 - we invited people to Get Involved. “What’s your patient harm story?”
51. 4 - We’re reporting out their stories
53. meet your audience where they are.
 your target audience isn’t always your current audience. find people invested in your story, adapt your content to their platforms and preferences.
61. engagement happens offline. 
 not everything starts with social. much of it starts the old-fashioned way, and grows online.
70. Student-led exchange program for Tuscaloosa high schools
71. takeaways?
72. Ask people what they know, not just what they think
73. design for action
74. organize community around common goals...
75. ... iterate with them
76. get off the internet and meet peeps IRL
77. don’t leave it to the “gurus”
78. engagement in the public interest
79. thank you ! Amanda Zamora @amzam @ProPublica