what the hell is engagement?

It's a lot more than clicks and likes and tweets.

Transcript

1. what the hell is engagement? and why should journalists care? @amzam @PROPUBLICA
2. engagement ??
3. engagement ??
4. engagement ??
5. we create opportunities for action that align reader motivations with our editorial goals
6. “Too much of what’s called public journalism appears to be what our promotion department does, only with a different kind of name and a fancy evangelistic fervor.” — newspaper exec, 1994 bit.ly/old-school-debate-on-civic-journalism
7. “Civic journalism was an early warning sign for what we now call the problem of engagement. Civic journalism was engagement 20 years ago.” — Jay Rosen, 2014 bit.ly/old-school-debate-on-civic-journalism
9. lessons in meaningful engagement
10. Ask people what they know, not just what they think
11. design for action
12. organize community around common goals...
13. ... iterate with them
14. get off the internet and meet peeps IRL
15. don’t leave it to the “gurus”
16. engagement in the public interest
17. “I’d like more transparency in politics and government. I love crowdsourcing. I’m happy to work on a worthwhile project when and where I like, at whatever speed I want.” — Sarita Eisenstark, freed 2,227 files