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what the hell is engagement?
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amzam
April 26, 2014
Technology
1
74
what the hell is engagement?
It's a lot more than clicks and likes and tweets.
amzam
April 26, 2014
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Transcript
what the hell is engagement? and why should journalists care?
@amzam @PROPUBLICA
engagement ??
engagement ??
engagement ??
we create opportunities for action that align reader motivations with
our editorial goals
“Too much of what’s called public journalism appears to be
what our promotion department does, only with a different kind of name and a fancy evangelistic fervor.” — newspaper exec, 1994 bit.ly/old-school-debate-on-civic-journalism
“Civic journalism was an early warning sign for what we
now call the problem of engagement. Civic journalism was engagement 20 years ago.” — Jay Rosen, 2014 bit.ly/old-school-debate-on-civic-journalism
None
lessons in meaningful engagement
Ask people what they know, not just what they think
design for action
organize community around common goals...
... iterate with them
get off the internet and meet peeps IRL
don’t leave it to the “gurus”
engagement in the public interest
“I’d like more transparency in politics and government. I love
crowdsourcing. I’m happy to work on a worthwhile project when and where I like, at whatever speed I want.” — Sarita Eisenstark, freed 2,227 files