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amzam
September 02, 2015
Technology
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Crowd-Powered Journalism
How ProPublica engages our audience to create journalism that makes a difference.
amzam
September 02, 2015
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Transcript
engagement for impact Amanda Zamora, @amzam Hacks/Hackers BA 2015 #HHBA
propublica, est. 2007 nonprofit investigative news 50+ journalists 2 pulitzers
collaborating
collaborating 120 partnerships with print, radio, television and online outlets
collaborating 120 partnerships with print, radio, television and online outlets
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impact
we aim to create journalism that spurs change. and invite
our audience to help along the way impact
impact we aim to create journalism that spurs change. and
invitE our audience to help us along the way.
! engagement editor reporter event planner editor organizer coach /
cheerleader hustler problem solver listener maker sharer
how do we get beyond…
how do we get beyond…
audience the people who click stuff
to?
to?
community the people who contribute and come back
how can we get our readers/viewers/ subscribers to take time
out of their busy day to pay attention — much less contribute? flickr photo via almondbutterscotch
be proactive
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meet people where they are (IRL)
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9 months later…
9 months later…
create and serve
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report (and cheer!) progress
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flickr photo via zkorb how can we solicit the kind
of contributions that advance our journalism?
trust but verify
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that sounds like a lot of work! flickr photo via
armymedicine
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3,000 Facebook members
3,000 Facebook members 1,000+ patients
3,000 Facebook members 1,000+ patients 150+ providers
3,000 Facebook members 1,000+ patients 150+ providers 2.3 million medicare
records
3,000 Facebook members 1,000+ patients 150+ providers 2.3 million medicare
records 17,00 surgeon ratings
3,000 Facebook members 1,000+ patients 150+ providers 2.3 million medicare
records 17,00 surgeon ratings ~ 1.6 million pageviews
3,000 Facebook members 1,000+ patients 150+ providers 2.3 million medicare
records 17,00 surgeon ratings ~ 1.6 million pageviews soon to be on yelp!
what’s next?
get involved 2.0
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data + sources + how to = reporting recipes
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propub.ca/crowdpowered
thank you "