breaking situation is do-or-die. You need to write it with professionalism and empathy, and come from a place of ‘we want to hear your story and give you a platform to express it,’ rather than ‘who can give us stuff?’ which is what I see a lot of orgs doing.” “ Annemarie Dooling
try it yourself! If it's too complicated, you'll be able to tweak it before you ask others to do it. And, if it's not something you'd do, they won't do it either!” “ Christina Zdanowicz, CNN