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Social Media 101

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Avatar for Ammar Ammar
December 12, 2013
Education
130
0

Social Media 101

30 minutes of mind blowing awesomeness condensed into a single presentation!

Avatar for Ammar

Ammar

December 12, 2013

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Transcript

  1. social media 101

  2. Today you’ll learn about…. • Social media basics • How

    businesses are using social media • Problems using social media

  3. Who are we?

  4. Ammar Mulla BOOST PROJECT LEADER

  5. Jordan Rowland BOOST MEMBER

  6. Liam Buckingham BOOST MEMBER

  7. Nicolas Demetrious CASUAL SOCIAL MEDIA USER

  8. Social Media Basics

  9. social media is NOT just… • For kids • Unnatural

    • A fad • A waste of time

  10. Text Taking conversations into the digital age

  11. Text 12,000 YEARS AGO

  12. NOW

  13. Text SHARING A MESSAGE IN THE PAST

  14. None
  15. None

  16. Text SHARING A MESSAGE TODAY

  17. Share on social media

  18. None

  19. Text SOCIAL MEDIA EXPLOSION

  20. Source: TechCrunch Facebook Google+ Twitter Instagram Pinterest 70 150 500

    1,001 1,150 Number of registered users (in millions)

  21. Reach further than ever before

  22. How businesses are using social media

  23. Nike Adidas VS

  24. Text Tweets about their brand during the olympics Adidas Nike

    16,020 9,295

  25. Text Heinz #FIVEBEANZ

  26. 22,143 10.8m 3m 300,000 TOOK THE QUIZ REACHED ON FACEBOOK

    REACHED OUTSIDE OF FACEBOOK EXTRA FACEBOOK FANS

  27. !27 “Don’t skate to where the puck is. Skate to

    where the puck is going.” Wayne Gretzky

  28. Snapchat Self deleting pictures and videos

  29. Snapchat Self deleting pictures and videos 30 million users 50

    million installs

  30. Text Co-op saw the potential of Snapchat.

  31. Text

  32. Text 200m YOUTUBE VIEWS 800% RETAIL GROWTH

  33. Circle The Local Network

  34. Circle The Local Network 4 million users 10 million installs

  35. None
  36. None

  37. Problems using social media

  38. ETHICAL ISSUES • The digital divide • Social exclusion •

    Intrusions • Marketing to children

  39. CAUSING OFFENCE • Unintentionally • Too opinionated • Insensitivity •

    Inappropriate

  40. Text

  41. None

  42. Text

  43. Text

  44. None

  45. Text

  46. Text Marketing vs Spam

  47. This really irritated me, how dare they invade my privacy

    Chalmers (2012)

  48. Text

  49. Text

  50. Text

  51. None

  52. In Summary…

  53. Text Social Media is not a waste of time.

  54. Text Social Media lets you reach further than ever before.

  55. Social Media is extremely powerful.

  56. Social Media is a little risky.

  57. Social Media shows a fine line between marketing and spam.

  58. Questions Go easy on us, we’re still tired