Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Social Media 101

Avatar for Ammar Ammar
December 12, 2013
Education
0
120

Social Media 101

30 minutes of mind blowing awesomeness condensed into a single presentation!
Avatar for Ammar

Ammar

December 12, 2013
Tweet

More Decks by Ammar

See All by Ammar
Enactus Loughborough Vision '15
Avatar for Ammar amzmulla
0
140
The Marketing Mix
Avatar for Ammar amzmulla
0
82
Legal Issues in Computing
Avatar for Ammar amzmulla
0
67
Accounting for Managers
Avatar for Ammar amzmulla
0
340
The Shift to Mobile
Avatar for Ammar amzmulla
2
120

Other Decks in Education

See All in Education
ふりかえり研修2025
Avatar for pokotyamu pokotyamu
0
1.2k
技術文章を書くための執筆技術と実践法（パラグラフライティング）
Avatar for Hisashi Ishihara hisashiishihara
18
6.5k
Are puppies a ranking factor?
Avatar for Jono Alderson jonoalderson
0
830
CHARMS-HP-Banner
Avatar for Rica weltraumreisende
0
170
より良い学振申請書（DC）を作ろう 2025
Avatar for Lui Yoshida luiyoshida
1
3.2k
Pythonパッケージ管理 [uv] 完全入門
Avatar for MIKIO KUBO mickey_kubo
20
14k
第1回大学院理工学系説明会｜東京科学大学（Science Tokyo）
Avatar for Science Tokyo （東京科学大学） / Science Tokyo (Institute of Science Tokyo) sciencetokyo
PRO
0
3.8k
Interaction - Lecture 10 - Information Visualisation (4019538FNR)
Avatar for Beat Signer signer
PRO
0
2k
実務プログラム
Avatar for リスナビ takenawa
0
5.2k
推しのコミュニティはなんぼあってもいい / Let's join a lot of communities.
Avatar for Kaga kaga
2
1.7k
Linuxのよく使うコマンドを解説
Avatar for MIKIO KUBO mickey_kubo
1
130
SkimaTalk Teacher Guidelines
Avatar for SkimaTalk skimatalk
0
790k

Featured

See All Featured
[RailsConf 2023] Rails as a piece of cake
Avatar for Vladimir Dementyev palkan
55
5.6k
Performance Is Good for Brains [We Love Speed 2024]
Avatar for Tammy Everts tammyeverts
10
930
jQuery: Nuts, Bolts and Bling
Avatar for Doug Neiner dougneiner
63
7.8k
Mobile First: as difficult as doing things right
Avatar for Swwweet swwweet
223
9.7k
BBQ
Avatar for Matthew Crist matthewcrist
89
9.7k
Building an army of robots
Avatar for Kyle Neath kneath
306
45k
Building a Modern Day 
E-commerce SEO Strategy
Avatar for Aleyda Solis aleyda
42
7.3k
ピンチをチャンスに：未来をつくるプロダクトロードマップ #pmconf2020
Avatar for Aki / @LoveIdahoBurger aki_iinuma
124
52k
Learning to Love Humans: Emotional Interface Design
Avatar for Aarron Walter aarron
273
40k
Documentation Writing (for coders)
Avatar for Carmen Chung carmenintech
72
4.9k
How to Ace a Technical Interview
Avatar for Jacob Kaplan-Moss jacobian
277
23k
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
Avatar for Michelle Schulp Hunt marktimemedia
31
2.4k

Transcript

  1. social media 101

  2. Today you’ll learn about…. • Social media basics • How

    businesses are using social media • Problems using social media

  3. Who are we?

  4. Ammar Mulla BOOST PROJECT LEADER

  5. Jordan Rowland BOOST MEMBER

  6. Liam Buckingham BOOST MEMBER

  7. Nicolas Demetrious CASUAL SOCIAL MEDIA USER

  8. Social Media Basics

  9. social media is NOT just… • For kids • Unnatural

    • A fad • A waste of time

  10. Text Taking conversations into the digital age

  11. Text 12,000 YEARS AGO

  12. NOW

  13. Text SHARING A MESSAGE IN THE PAST

  14. None
  15. None

  16. Text SHARING A MESSAGE TODAY

  17. Share on social media

  18. None

  19. Text SOCIAL MEDIA EXPLOSION

  20. Source: TechCrunch Facebook Google+ Twitter Instagram Pinterest 70 150 500

    1,001 1,150 Number of registered users (in millions)

  21. Reach further than ever before

  22. How businesses are using social media

  23. Nike Adidas VS

  24. Text Tweets about their brand during the olympics Adidas Nike

    16,020 9,295

  25. Text Heinz #FIVEBEANZ

  26. 22,143 10.8m 3m 300,000 TOOK THE QUIZ REACHED ON FACEBOOK

    REACHED OUTSIDE OF FACEBOOK EXTRA FACEBOOK FANS

  27. !27 “Don’t skate to where the puck is. Skate to

    where the puck is going.” Wayne Gretzky

  28. Snapchat Self deleting pictures and videos

  29. Snapchat Self deleting pictures and videos 30 million users 50

    million installs

  30. Text Co-op saw the potential of Snapchat.

  31. Text

  32. Text 200m YOUTUBE VIEWS 800% RETAIL GROWTH

  33. Circle The Local Network

  34. Circle The Local Network 4 million users 10 million installs

  35. None
  36. None

  37. Problems using social media

  38. ETHICAL ISSUES • The digital divide • Social exclusion •

    Intrusions • Marketing to children

  39. CAUSING OFFENCE • Unintentionally • Too opinionated • Insensitivity •

    Inappropriate

  40. Text

  41. None

  42. Text

  43. Text

  44. None

  45. Text

  46. Text Marketing vs Spam

  47. This really irritated me, how dare they invade my privacy

    Chalmers (2012)

  48. Text

  49. Text

  50. Text

  51. None

  52. In Summary…

  53. Text Social Media is not a waste of time.

  54. Text Social Media lets you reach further than ever before.

  55. Social Media is extremely powerful.

  56. Social Media is a little risky.

  57. Social Media shows a fine line between marketing and spam.

  58. Questions Go easy on us, we’re still tired