Social Media 101

30 minutes of mind blowing awesomeness condensed into a single presentation!

Transcript

1. social media 101
2. Today you’ll learn about…. • Social media basics • How businesses are using social media • Problems using social media
3. Who are we?
4. Ammar Mulla BOOST PROJECT LEADER
5. Jordan Rowland BOOST MEMBER
6. Liam Buckingham BOOST MEMBER
7. Nicolas Demetrious CASUAL SOCIAL MEDIA USER
8. Social Media Basics
9. social media is NOT just… • For kids • Unnatural • A fad • A waste of time
10. Text Taking conversations into the digital age
11. Text 12,000 YEARS AGO
12. NOW
13. Text SHARING A MESSAGE IN THE PAST
16. Text SHARING A MESSAGE TODAY
17. Share on social media
19. Text SOCIAL MEDIA EXPLOSION
20. Source: TechCrunch Facebook Google+ Twitter Instagram Pinterest 70 150 500 1,001 1,150 Number of registered users (in millions)
21. Reach further than ever before
22. How businesses are using social media
23. Nike Adidas VS
24. Text Tweets about their brand during the olympics Adidas Nike 16,020 9,295
25. Text Heinz #FIVEBEANZ
26. 22,143 10.8m 3m 300,000 TOOK THE QUIZ REACHED ON FACEBOOK REACHED OUTSIDE OF FACEBOOK EXTRA FACEBOOK FANS
27. !27 “Don’t skate to where the puck is. Skate to where the puck is going.” Wayne Gretzky
28. Snapchat Self deleting pictures and videos
29. Snapchat Self deleting pictures and videos 30 million users 50 million installs
30. Text Co-op saw the potential of Snapchat.
31. Text
32. Text 200m YOUTUBE VIEWS 800% RETAIL GROWTH
33. Circle The Local Network
34. Circle The Local Network 4 million users 10 million installs
37. Problems using social media
38. ETHICAL ISSUES • The digital divide • Social exclusion • Intrusions • Marketing to children
39. CAUSING OFFENCE • Unintentionally • Too opinionated • Insensitivity • Inappropriate
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46. Text Marketing vs Spam
47. This really irritated me, how dare they invade my privacy Chalmers (2012)
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52. In Summary…
53. Text Social Media is not a waste of time.
54. Text Social Media lets you reach further than ever before.
55. Social Media is extremely powerful.
56. Social Media is a little risky.
57. Social Media shows a fine line between marketing and spam.
58. Questions Go easy on us, we’re still tired