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Opportunity Recognition

Opportunity Recognition

In September and November 2020, I was invited to deliver guest lectures at the University of Twente on Opportunity Recognition to students of business administration (both BSc and MSc).

Anand Chowdhary

November 19, 2020
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  1. Opportunity
    Recognition
    Anand Chowdhary
    Co-founder of Oswald Labs and Koj

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  2. Anand Chowdhary is a creative technologist and
    entrepreneur. Currently founder at Koj, a Swiss
    “living as a service” company. Previously founder of
    Oswald Labs, an accessibility tech company.
    Studied at University of Twente and Santa Clara
    University. Open-source contributor, nonprofit
    advisor, and consultant to startups around the
    world. Splits time living between New Delhi, India,
    and the Netherlands.
    Featured in Forbes 30 Under 30, Het Financieele
    Dagblad’s list of most-innovative entrepreneurs in
    the Netherlands, and in various publications
    around the world.

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  3. P+T=O
    S3
    Δ
    Our experience and tools empower us
    to discover new opportunities.
    Seek, screen, seize.
    Changes in people, markets, and
    knowledge enable new opportunities.

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  4. P+T=O
    S3
    Δ
    Our experience and tools empower us
    to discover new opportunities.
    Seek, screen, seize.
    Changes in people, markets, and
    knowledge enable new opportunities.

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  5. CLASS
    REBELS

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  6. CLASS
    REBELS

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  10. Education should be collaborative
    Study material should be available to all students
    Free and open tech platform

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  15. Discover great music
    Download and share for free
    Open source and community-driven

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  21. Information should be freely accessible
    Enabling technology for everyone
    Nonprofit to B2B SaaS

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  22. Problems + Tools

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  23. Problems + Tools
    Why? How?

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  24. Problems + Tools
    The relationship between form and purpose—How and Why—is symbiotic. But despite this
    link, Why is usually neglected, because How is more easily framed. It is easier to recognize
    failures of technique than those of strategy or purpose, and simpler to ask “How do I paint
    this tree?” than to answer “Why does this painting need a tree in it?”
    Frank Chimero, The Shape of Design

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  25. Problems + Tools
    Why? How?

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  26. Problems + Tools
    Open education
    Music discovery
    Access to information
    Technology
    Technology
    Technology

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  27. Problems + Tools
    Open education
    Music discovery
    Access to information
    Class Rebels
    Saga Music
    Oswald Labs

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  28. Problems + Tools
    Open education
    Music discovery
    Access to information
    Teach For All
    Spotify
    W3C WAI WCAG

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  29. Problems + Tools
    Open education
    Music discovery
    Access to information
    Khan Academy
    SoundCloud
    Americans With
    Disability Act

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  30. Problems + Tools
    Open education
    Music discovery
    Access to information
    ?

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  31. Problems + Tools

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  32. Problems + Tools
    =
    Opportunities

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  33. P+T=O
    S3
    Δ
    Our experience and tools empower us
    to discover new opportunities.
    Seek, screen, seize.
    Changes in people, markets, and
    knowledge enable new opportunities.

    View Slide

  34. P+T=O
    S3
    Δ
    Our experience and tools empower us
    to discover new opportunities.
    Seek, screen, seize.
    Changes in people, markets, and
    knowledge enable new opportunities.

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  35. Seek
    Screen
    Seize

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  36. Seek
    Screen
    Seize
    How do we help people with disabilities
    access content on the web?
    Web browser extension for dyslexia
    Smartphone for users with disabilities
    B2B SaaS web accessibility platform
    Sales team with a digital marketing
    focus, growth partnerships with
    governments, nonprofits, corporates

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  38. Living as a Service
    Koj offers a furniture and
    interior monthly subscription in
    Switzerland. Get your
    apartment furnished by a
    professional interior designer.

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  39. Bigger tickets
    The average Koj customer
    spends a total of $15k–$20k on
    their apartment interior. These
    are very big tickets compared to
    industry benchmarks.
    Minimal logistics
    We order furniture on-demand,
    without the need for
    warehouses. Transportation and
    installation is handled by our
    retail partners.
    No retail space
    Traditional furniture stores
    require big, expensive retail
    spaces. Koj offers an online
    experience without the need
    for physical space.

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  41. Seek
    Screen
    Seize
    How do we make beautiful living
    affordable for millennials?
    Affordable interior consultations
    Rent furniture instead of purchasing
    Interior design & furniture subscription
    In-house interior designers, well-funded
    marketing and technology teams

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  42. P+T=O
    S3
    Δ
    Our experience and tools empower us
    to discover new opportunities.
    Seek, screen, seize.
    Changes in people, markets, and
    knowledge enable new opportunities.

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  43. Δ
    Market trends
    Demography
    Technology
    Industry
    Values
    Market size
    Fashion

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  44. Δ People are used to subscriptions
    Netflix, Amazon, etc.
    People desire beautiful environments
    Airbnb, WeWork, etc.
    Technology has caught up
    AR, 3D, etc.

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  45. P+T=O
    S3
    Δ
    Our experience and tools empower us
    to discover new opportunities.
    Seek, screen, seize.
    Changes in people, markets, and
    knowledge enable new opportunities.

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  46. Questions?
    Get in touch at [email protected]
    or @AnandChowdhary on social media.
    Slides are available on SpeakerDeck:
    https://speakerdeck.com/anandchowdhary

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