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Product Crash Course - Product Management Festival

A802bd7750e15727781f5941a2c7becb?s=47 andreasaez
October 14, 2021

Product Crash Course - Product Management Festival



October 14, 2021


  1. Roadmap Crash Course Andrea Saez

  2. A little about me Andrea Saez, Senior PMM  airfocus

    • 10 yrs experience in product management and support • Product speaker + writer • Helping organizations be more outcome-focused
  3. Andrea Saez • A communication document • Always dynamic •

    Focuses on setting direction and intent What is a roadmap?
  4. Andrea Saez • A list of features • A list

    of solutions • A timeline or gantt chart What is not a roadmap?
  5. Andrea Saez A little history on roadmaps They used to

    look like this
  6. Andrea Saez Now they look more like this Stuff that

    has committed resources In discovery Still asking questions
  7. Andrea Saez How granular should the roadmap be? Granularity should

    only exist here
  8. Andrea Saez Forming questions We are doing this, in order

    to… (outcome) Can we do this, in order to … (hypothesis)? How might we…?
  9. Andrea Saez

  10. Andrea Saez What do you do if you also want

    to communicate time?
  11. Andrea Saez

  12. Andrea Saez Are product managers still using a timeline as

    a roadmap? 92% No 8% Yes
  13. Andrea Saez Product Managers are still using timelines • Setting

    expectations with C-level executives, VCs, board members • Most PMs admitted those expectations and promises were incorrect
  14. Andrea Saez Setting expectations properly • Ask what kind of

    information they need (and why) • Present OKRs, potential solutions at play, and projected numbers • Present your strategy (roadmap) + your execution plans (release plan)
  15. Andrea Saez Frequently Asked Questions

  16. Andrea Saez • In many ways they are not different

    - all products need a strategy! • Hardware = Waterfall (has an ‘end’ date for delivery) • Software = Continuous development and learning. Hardware vs Software - How are they different? It’s important to remember that just because a team is working in a waterfall/hardware product, it doesn’t mean they don’t need a strategic roadmap.
  17. Andrea Saez • Establish a process to communicate the roadmap

    • Outcome-focused roadmaps help improve communication with customers • Soft launch vs Hard launch - not everything needs to be promoted the day it goes live What about coordinating with customer-facing teams?
  18. Andrea Saez Start with objectives that align with the product/company

    vision (usually set by C-levels/heads of departments) Cost of delay on initiatives (based on discovery) Opport solution tree to look at solutions → outcome THEN you use framework to frame the conversation around the discovery you’ve done How do you prioritize the roadmap? Discovery first, framework later.
  19. Andrea Saez How does one select a framework? “It depends”

    - there’s really no easy answer to this one.
  20. Andrea Saez • Types of dependencies: blocked by, blocks, linked

    to, related to, duplicate of • Use emoji, tags, or linking feature • Use filters to narrow down view How do you show dependencies on an outcome-based roadmap?
  21. Andrea Saez Roadmap vs Kanban

  22. Q&A  Let’s talk!