Prioritization Frameworks

Why they suck and how to do things better

Transcript

1. Prioritization Frameworks The secret to good product prioritization
2. Andrea Saez, Senior PMM @ airfocus • 10+ yrs experience in product management and support • Product speaker + writer • Helping organizations be more outcome-focused A little about me
3. Which is the best framework? None of them. Andrea Saez
4. From Waterfall to Agile JANUARY FEBRUARY MARCH APRIL PHASE 1 Task 1 Task 2 Predictability is King Andrea Saez
5. Agile Agility Small iterations Velocity of work Andrea Saez
6. The Rise of the Acronyms RICE ICE WSJF SUP Reach Impact Confidence Effort Impact Confidence Effort Weighted Shortest Job First Shape Up Andrea Saez
7. Frameworks tend to be output focused and assume you have already run discovery Andrea Saez
8. Prioritization is not a linear process Andrea Saez
9. Roadmap 01 Always start with your objectives. Andrea Saez Desired Outcome • What are your objectives? • What is the desired outcome for those objectives? • If achieved, what does success look like?
10. Roadmap 01 Always start with your objectives. Desired Outcome Opportunity (Problem) Opportunity (Problem) Opportunity (Problem) Solution Solution Solution Solution Solution Solution Solution Experiment Experiment Experiment Experiment Experiment Experiment Experiment Andrea Saez
11. The Idea Backlog 02 Test hypotheses and experiments Desired Outcome Opportunity (Problem) Opportunity (Problem) Opportunity (Problem) Solution Solution Solution Solution Solution Solution Solution Experiment Experiment Experiment Experiment Experiment Experiment Experiment Andrea Saez
12. The Development Backlog 03 Understanding capacity and output Andrea Saez
13. So what are frameworks good for anyway? Andrea Saez
14. Frameworks help with comparison Andrea Saez
15. Andrea Saez
16. Frameworks help you frame conversations Andrea Saez Andrea Saez
17. Frameworks are just inputs Andrea Saez
18. Let’s meet some product leaders Andrea Saez
19. Meet Luis. Director of Product @ Tori.fi Framework of choice: WSJF Andrea Saez
20. Luis Director of Product @ Tori.fi “I ask my team to use WSJF on a weekly basis, not because the end score or inputs matter, only because it gets them to think about a wider context of things. Tunnel vision can often be a problem, and the framework reminds them of any information they may have missed, and thus helps them frame information better.” Andrea Saez
21. Meet Jen. Product Consultant Framework of choice: Kano model Andrea Saez
22. Jen Product Consultant “I love the Kano model for sorting out the relationship between experience impact and expectations. I’ve used it off and on for years and now find myself turning back to it for a team that struggles to convince the business partners that tech debt and keeping the boring - but foundational- stuff working needs to be considered in the same context as new delighter features” Andrea Saez
23. Meet Steve. CPO @ Fiska Framework of choice: ICE Andrea Saez
24. Steve CPO @ Fiska “I use ICE but it needs to be augmented for all the other business variables that it is not meant to include. Skillset/Engineering capacity at a given time, cost of opportunity, strategic/reputational impact of doing something earlier, etc. All depends on the maturity of the business and ecosystem.” Andrea Saez
25. Don’t tie yourself to one framework • Product maturity • Product growth • Product industry • Product context Andrea Saez
26. Focus on outcomes Find problems to solve Problems Run discovery to reach an outcome Experiment Build, measure, learn, repeat Learn and Discuss Align your team Objectives Andrea Saez
27. If leaders are not willing or able to make the right choices to focus on objectives and outcomes before prioritizing at random, then the product strategy is doomed from the start.” Marty Cagan Andrea Saez
28. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik Thanks! Twitter: @dreasaez Do you have any questions?