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Prioritization Frameworks

andreasaez
October 18, 2021

Prioritization Frameworks

Why they suck and how to do things better

andreasaez

October 18, 2021
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  1. Andrea Saez, Senior PMM @ airfocus • 10+ yrs experience

    in product management and support • Product speaker + writer • Helping organizations be more outcome-focused A little about me
  2. From Waterfall to Agile JANUARY FEBRUARY MARCH APRIL PHASE 1

    Task 1 Task 2 Predictability is King Andrea Saez
  3. The Rise of the Acronyms RICE ICE WSJF SUP Reach

    Impact Confidence Effort Impact Confidence Effort Weighted Shortest Job First Shape Up Andrea Saez
  4. Roadmap 01 Always start with your objectives. Andrea Saez Desired

    Outcome • What are your objectives? • What is the desired outcome for those objectives? • If achieved, what does success look like?
  5. Roadmap 01 Always start with your objectives. Desired Outcome Opportunity

    (Problem) Opportunity (Problem) Opportunity (Problem) Solution Solution Solution Solution Solution Solution Solution Experiment Experiment Experiment Experiment Experiment Experiment Experiment Andrea Saez
  6. The Idea Backlog 02 Test hypotheses and experiments Desired Outcome

    Opportunity (Problem) Opportunity (Problem) Opportunity (Problem) Solution Solution Solution Solution Solution Solution Solution Experiment Experiment Experiment Experiment Experiment Experiment Experiment Andrea Saez
  7. Luis Director of Product @ Tori.fi “I ask my team

    to use WSJF on a weekly basis, not because the end score or inputs matter, only because it gets them to think about a wider context of things. Tunnel vision can often be a problem, and the framework reminds them of any information they may have missed, and thus helps them frame information better.” Andrea Saez
  8. Jen Product Consultant “I love the Kano model for sorting

    out the relationship between experience impact and expectations. I’ve used it off and on for years and now find myself turning back to it for a team that struggles to convince the business partners that tech debt and keeping the boring - but foundational- stuff working needs to be considered in the same context as new delighter features” Andrea Saez
  9. Steve CPO @ Fiska “I use ICE but it needs

    to be augmented for all the other business variables that it is not meant to include. Skillset/Engineering capacity at a given time, cost of opportunity, strategic/reputational impact of doing something earlier, etc. All depends on the maturity of the business and ecosystem.” Andrea Saez
  10. Don’t tie yourself to one framework • Product maturity •

    Product growth • Product industry • Product context Andrea Saez
  11. Focus on outcomes Find problems to solve Problems Run discovery

    to reach an outcome Experiment Build, measure, learn, repeat Learn and Discuss Align your team Objectives Andrea Saez
  12. If leaders are not willing or able to make the

    right choices to focus on objectives and outcomes before prioritizing at random, then the product strategy is doomed from the start.” Marty Cagan Andrea Saez
  13. CREDITS: This presentation template was created by Slidesgo, including icons

    by Flaticon, and infographics & images by Freepik Thanks! Twitter: @dreasaez Do you have any questions?