Prioritization Frameworks

Why they suck and how to do things better

Transcript

1. Prioritization Frameworks
   The secret to good product prioritization
   

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2. Andrea Saez, Senior PMM @ airfocus
   ● 10+ yrs experience in product
   management and support
   ● Product speaker + writer
   ● Helping organizations be more
   outcome-focused
   A little about me
   

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3. Which is the
   best
   framework?
   None of them.
   Andrea Saez
   

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4. From Waterfall to Agile
   JANUARY FEBRUARY MARCH APRIL
   PHASE 1
   Task 1
   Task 2
   Predictability is King
   Andrea Saez
   

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5. Agile Agility
   Small iterations
   Velocity of work
   Andrea Saez
   

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6. The Rise of the Acronyms
   RICE ICE WSJF SUP
   Reach
   Impact
   Confidence
   Effort
   Impact
   Confidence
   Effort
   Weighted
   Shortest
   Job
   First
   Shape Up
   Andrea Saez
   

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7. Frameworks
   tend to be
   output
   focused and
   assume you
   have already
   run discovery
   Andrea Saez
   

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8. Prioritization is not a linear process
   Andrea Saez
   

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9. Roadmap
   01
   Always start with your
   objectives.
   Andrea Saez
   Desired Outcome
   ● What are your objectives?
   ● What is the desired outcome for
   those objectives?
   ● If achieved, what does success
   look like?
   

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10. Roadmap
    01
    Always start with your
    objectives.
    Desired Outcome
    Opportunity
    (Problem)
    Opportunity
    (Problem)
    Opportunity
    (Problem)
    Solution
    Solution
    Solution
    Solution
    Solution
    Solution
    Solution
    Experiment
    Experiment
    Experiment
    Experiment
    Experiment
    Experiment
    Experiment
    Andrea Saez
    

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11. The Idea Backlog
    02
    Test hypotheses and
    experiments
    Desired Outcome
    Opportunity
    (Problem)
    Opportunity
    (Problem)
    Opportunity
    (Problem)
    Solution
    Solution
    Solution
    Solution
    Solution
    Solution
    Solution
    Experiment
    Experiment
    Experiment
    Experiment
    Experiment
    Experiment
    Experiment
    Andrea Saez
    

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12. The Development
    Backlog
    03
    Understanding capacity
    and output
    Andrea Saez
    

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13. So what are frameworks good for
    anyway?
    Andrea Saez
    

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14. Frameworks help with comparison
    Andrea Saez
    

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15. Andrea Saez
    

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16. Frameworks help you frame
    conversations
    Andrea Saez
    Andrea Saez
    

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17. Frameworks are just inputs
    Andrea Saez
    

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18. Let’s meet some product leaders
    Andrea Saez
    

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19. Meet Luis.
    Director of Product @ Tori.fi
    Framework of choice: WSJF
    Andrea Saez
    

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20. Luis
    Director of Product @ Tori.fi
    “I ask my team to use WSJF on a
    weekly basis, not because the end
    score or inputs matter, only because it
    gets them to think about a wider
    context of things. Tunnel vision can
    often be a problem, and the framework
    reminds them of any information they
    may have missed, and thus helps them
    frame information better.”
    Andrea Saez
    

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21. Meet Jen.
    Product Consultant
    Framework of choice: Kano model
    Andrea Saez
    

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22. Jen
    Product Consultant
    “I love the Kano model for sorting out
    the relationship between experience
    impact and expectations. I’ve used it
    off and on for years and now find
    myself turning back to it for a team that
    struggles to convince the business
    partners that tech debt and keeping the
    boring - but foundational- stuff working
    needs to be considered in the same
    context as new delighter features”
    Andrea Saez
    

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23. Meet Steve.
    CPO @ Fiska
    Framework of choice: ICE
    Andrea Saez
    

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24. Steve
    CPO @ Fiska
    “I use ICE but it needs to be augmented
    for all the other business variables that
    it is not meant to include.
    Skillset/Engineering capacity at a given
    time, cost of opportunity,
    strategic/reputational impact of doing
    something earlier, etc. All depends on
    the maturity of the business and
    ecosystem.”
    Andrea Saez
    

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25. Don’t tie yourself to one framework
    ● Product maturity
    ● Product growth
    ● Product industry
    ● Product context
    Andrea Saez
    

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26. Focus on outcomes
    Find problems
    to solve
    Problems
    Run discovery
    to reach an
    outcome
    Experiment
    Build, measure,
    learn, repeat
    Learn and Discuss
    Align your team
    Objectives
    Andrea Saez
    

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27. If leaders are not willing or
    able to make the right
    choices to focus on
    objectives and outcomes
    before prioritizing at
    random, then the product
    strategy is doomed from
    the start.” Marty Cagan
    Andrea Saez
    

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28. CREDITS: This presentation template was
    created by Slidesgo, including icons by Flaticon,
    and infographics & images by Freepik
    Thanks!
    Twitter: @dreasaez
    Do you have any questions?
    

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