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The Octalysis Framework

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January 30, 2021

The Octalysis Framework

A guide through how to use the Octalysis Framework by Yukai Chu to implement gamification on your SaaS product.

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andreasaez

January 30, 2021
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Transcript

  1. Octalysis Framework Gamification in SaaS

  2. What is the Octalysis Framework? • Human-centered gamification framework created

    by Yu-Kai Chou. • Used to drive engagement and product adoption. • Has 8 core drives for human motivation: ◦ Epic meaning and calling ◦ Accomplishment ◦ Empowerment and Creativity ◦ Ownership ◦ Social Influence ◦ Scarcity and Impatience ◦ Unpredictability and Curiosity ◦ Loss and Avoidance
  3. White hat Cores White hat core drives the user to

    feel powerful, fulfilled, and satisfied. It involves motivations that engage the user on expressing creativity and achievement through mastering of skills, resulting in a higher sense of accomplishments. (I’ll save the world, after my cup of coffee!)
  4. Core Drive 1: Epic Meaning and Calling This Core Drive

    is in play when a person believes he or she is doing something greater than oneself or was “chosen” to take action.
  5. Core Drive 2: Development/Accomplishment Development and accomplishment is our internal

    drive for making progress, developing skills, achieving mastery, and eventually overcoming challenges.
  6. Core Drive 3: Empowerment and Creativity This drive is expressed

    when users are engaged in a creative process where they repeatedly figure new things out and try different combinations.
  7. Black hat Cores Black Hat core drives make us feel

    obsessed, anxious and addicted. Also known as FOMO!
  8. Core Drive 6: Scarcity and Impatience Completing tasks before time

    runs out.
  9. Core Drive 7: Curiosity Unpredictability is the core drive of

    constantly being engaged because you don't know what is going to happen next. This is the primary core drive behind gambling addictions.
  10. Core Drive 8: Loss and Avoidance Loss and avoidance is

    the core drive that motivates us to avoid something negative from happening. AKA FOMO!
  11. But .. what about the other two?

  12. Core Drive 4: Ownership This drive refers to users feeling

    like they own or control something. When a person feels ownership over something, they innately want to increase and improve what they own.
  13. Core Drive 5: Social Influence This drive incorporates all the

    social elements that motivate people, including: mentorship, social acceptance, companionship, and even competition and envy.
  14. 8 core drives ◦ Epic meaning and calling ◦ Accomplishment

    ◦ Empowerment and Creativity ◦ Ownership ◦ Social Influence ◦ Scarcity and Impatience ◦ Unpredictability and Curiosity ◦ Loss and Avoidance
  15. Octalysis Tool https://www.yukaichou.com/octalysis-tool/

  16. THANK YOU