How to create a product adoption strategy

Product-led highlights the importance of allowing your product to sell itself, and lots of great outputs to achieve that, from messaging to great onboarding, but how do you decide where to put your focus first? This is where your product adoption strategy kicks in - understanding how to best prioritize that strategy as a team.
In this session we'll cover:

Team structure and OKRs
Understanding and mapping out your customer journey
Outline buyer and user personas
Working as a team to reach your goals

Originally created for Product Led Summit @ https://summit.productled.com/talks/how-to-prepare-a-product-adoption-strategy/

Transcript

1. Andrea Saez How to Create a Product Adoption Strategy
2. Hello! I Am Andrea
3. What is product strategy? Andrea Saez
4. What Why Measure Success Product Strategy Andrea Saez
5. Increase Product Adoption Andrea Saez
6. Activation Define the Customer Journey Awareness Education Retention Andrea Saez
7. Define User and Buyer Personas Andrea Saez
8. Outline Personas Set OKRs Define User Journey Quick Review: Andrea Saez Product Adoption Strategy
9. Opportunity Solution Tree https://www.producttalk.org/opportunity-solution-tree/ Andrea Saez
10. Product Roadmap Andrea Saez
11. Product Roadmap Andrea Saez Andrea Saez
12. Product Roadmap Andrea Saez Andrea Saez
13. Product Roadmap Andrea Saez Andrea Saez
15. Andrea Saez
16. Andrea Saez
17. Andrea Saez
18. Andrea Saez
19. Any questions? Thanks!