Product Management for the Grey Areas

Transcript

1. Jekyll & Hyde Product Management for the Grey Areas @Andynesling
2. New Frontiers Executive Summary January 2017 My product journey • Varied, never just software • Nagging doubt! - What is my product? - Who is my customer or users? - What is my Role? • Loving the journey - Thriving with the conflicting roles - Growing with the teams - Seeing product teams emerge
3. Am I doing the right thing?
4. New Frontiers Executive Summary January 2017 No No No • None of these! - No Project Management - No People Management - No Release Management - No Engineering - No Feature Teams • Fit in a neat box? • Anti-patterns?
5. New Frontiers Executive Summary January 2017 But… • Prioritizing based on value • Focus on iterative dev • Owning the product • Catalyst for communication • Inspire the team • Cynefin a new perspective
6. New Frontiers Executive Summary January 2017 Cynefin – A place of your multiple belongings • A breath of fresh air! • Context sensitive approaches • Complex adaptive Systems - Nudge • More than just Product Management CHANGE
7. What is my product?
8. New Frontiers Executive Summary January 2017 What is my product? - Identity crisis • Part of the puzzle • More than software… • PO/PM/BA/Agile Coach? - The Art of Agile Product Ownership • How do we grow?
9. New Frontiers Executive Summary January 2017 Growing the right shaped pieces • What to align with? - Align with long term feature? - Align with a business category? - Align with a technical domain? • Long term Ownership - How is it performing? - How could it be improved? - How can we reduce tech debt? • Fracture planes - Team Topologies
10. New Frontiers Executive Summary January 2017 What is my product? - Beware… • Careful of local optimizations • No Ownership - Not looking at how it is performing - Not looking at how to improve it - Not looking at reducing tech debt • Teams current Focus • Getting there in one jump
11. Am I doing the right thing? What is my role? Who is my Customer or user?
12. New Frontiers Executive Summary January 2017 Customer Vs User • Optimizing for who? - Customer/User/Stakeholder • What should we measure? - Measurement lead times - In it to win it • Successful piece successful product? - Vice versa?
13. New Frontiers Executive Summary January 2017 Beware… • Project Management Trap, Keep honest: - Empowered - @johncutlefish • Optimizing for internal experience too early • Never optimizing for internal experience!
14. Am I doing the right thing? What is my role?
15. New Frontiers Executive Summary January 2017 What is my Role? – what I try to do • Incremental delivery • Customers then users • Data Driven • Flex the scope • Empower the team (pull) • Deliver more frequently
16. New Frontiers Executive Summary January 2017 What is my Role? - I try not to do… • Get too focused - Look for global optimizations • Get too technical - Don’t answer for the team • Become too separated - Use the whole product - Use the whole system - Support whole the product
17. Who is my user/customer? Loving the journey
18. New Frontiers Executive Summary January 2017 Learnings along the way • Roles don’t fit in a box • Evolving ownership • Keep challenging yourself • Enjoy the journey! - Growing together - Seeing product teams emerge - Working out how to get there (building the boat yard)
19. New Frontiers Executive Summary January 2017 Reading for the journey… @Andynesling Andrew Nesling