Information Architecture Summit 2012

The slides for a presentation of key takeaways from Information Architecture Summit 2012 in New Orleans. Presented at Deloitte Digital | Übermind on April 17, 2012.

Transcript

1. NEW ORLEANS MARCH 21-25 INFORMATION ARCHITECTURE SUMMIT 2012 Presented by ANDY FITZGERALD
3. IA SUMMIT ’12 THEMES Myths of Mobile Device Independence Putting Content First Future-Proofing Content Leveraging Metadata Embracing Complexity Delight & Flow Extending the Mind
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6. Interaction Design Sprint 0 Sprint 1 Sprint 2 Sprint N Launch Wireframes Wireframes Wireframes Discovery Finalized Wireframes Deck Post Launch Wireframes Interaction Design Sprint 0 Sprint 1 Sprint 2 Sprint N Launch Wireframes Wireframes Wireframes Discovery Finalized Wireframes Deck Post Launch Wireframes CURRENT UX PROCESS
7. Interaction Design Usability Analytics Information Architecture Content Strategy User Research Sprint 0 Sprint 1 Sprint 2 Sprint N Launch Wireframes Wireframes Wireframes Research Study Paper Prototype Usability Study Usability Study Usability Study Baseline Usability Study Discovery Sketches Usability Findings Report Navigation Schema User Flows Baseline Analytics Study Analytics Findings Report Content Audit Content Inventory Content Map Content Strategy Plan Analytics Study Usability Findings Report Analytics Findings Report Finalized Wireframes Deck Post Launch Personas & User Stories Usability Study Wireframes Interaction Design Usability Analytics Information Architecture Content Strategy User Research Sprint 0 Sprint 1 Sprint 2 Sprint N Launch Wireframes Wireframes Wireframes Research Study Paper Prototype Usability Study Usability Study Usability Study Baseline Usability Study Discovery Sketches Usability Findings Report Navigation Schema User Flows Baseline Analytics Study Analytics Findings Report Content Audit Content Inventory Content Map Content Strategy Plan Analytics Study Usability Findings Report Analytics Findings Report Finalized Wireframes Deck Post Launch Personas & User Stories Usability Study Wireframes Interaction Design Usability Analytics Information Architecture Content Strategy User Research Sprint 0 Sprint 1 Sprint 2 Sprint N Launch Wireframes Wireframes Wireframes Research Study Paper Prototype Usability Study Usability Study Usability Study Baseline Usability Study Discovery Sketches Usability Findings Report Navigation Schema User Flows Baseline Analytics Study Analytics Findings Report Content Audit Content Inventory Content Map Content Strategy Plan Analytics Study Usability Findings Report Analytics Findings Report Finalized Wireframes Deck Post Launch Personas & User Stories Usability Study Wireframes Interaction Design Usability Analytics Information Architecture Content Strategy User Research Sprint 0 Sprint 1 Sprint 2 Sprint N Launch Wireframes Wireframes Wireframes Research Study Paper Prototype Usability Study Usability Study Usability Study Baseline Usability Study Discovery Sketches Usability Findings Report Navigation Schema User Flows Baseline Analytics Study Analytics Findings Report Content Audit Content Inventory Content Map Content Strategy Plan Analytics Study Usability Findings Report Analytics Findings Report Finalized Wireframes Deck Post Launch Personas & User Stories Usability Study Wireframes Interaction Design Sprint 0 Sprint 1 Sprint 2 Sprint N Launch Wireframes Wireframes Wireframes Discovery Finalized Wireframes Deck Post Launch Wireframes PROPOSED UX PROCESS
8. Interaction Design Usability Analytics Information Architecture Content Strategy User Research Sprint 0 Sprint 1 Sprint 2 Sprint N Launch Wireframes Wireframes Wireframes Research Study Paper Prototype Usability Study Usability Study Usability Study Baseline Usability Study Discovery Sketches Usability Findings Report Navigation Schema User Flows Baseline Analytics Study Analytics Findings Report Content Audit Content Inventory Content Map Content Strategy Plan Analytics Study Usability Findings Report Analytics Findings Report Finalized Wireframes Deck Post Launch Personas & User Stories Usability Study Wireframes
9. Interaction Design Usability Analytics Information Architecture Content Strategy User Research Sprint 0 Sprint 1 Sprint 2 Sprint N Launch Wireframes Wireframes Wireframes Research Study Paper Prototype Usability Study Usability Study Usability Study Baseline Usability Study Discovery Sketches Usability Findings Report Navigation Schema User Flows Baseline Analytics Study Analytics Findings Report Content Audit Content Inventory Content Map Content Strategy Plan Analytics Study Usability Findings Report Analytics Findings Report Finalized Wireframes Deck Post Launch Personas & User Stories Usability Study Wireframes Interaction Design Usability Analytics Information Architecture Content Strategy User Research Sprint 0 Sprint 1 Sprint 2 Sprint N Launch Wireframes Wireframes Wireframes Research Study Paper Prototype Usability Study Usability Study Usability Study Baseline Usability Study Discovery Sketches Usability Findings Report Navigation Schema User Flows Baseline Analytics Study Analytics Findings Report Content Audit Content Inventory Content Map Content Strategy Plan Analytics Study Usability Findings Report Analytics Findings Report Finalized Wireframes Deck Post Launch Personas & User Stories Usability Study Wireframes
10. “ARCHITECTURE ENABLES ENVIRONMENTS FOR INHABITATION; INFORMATION ARCHITECTURE ENABLES ENVIRONMENTS FOR UNDERSTANDING.” –Jorge Arango, “Architectures”
11. I.A. IS ALSO Web Strategy Social Mobile Cross-Channel Strategy Physical Digital Intertwingularity Ubiquitous Ambient
12. Content Context Users Adapted  from  Informa(on  Architecture  for  the  World  Wide  Web,   by  Louis  Rosenfeld  &  Peter  Morville
13. SUMMIT THEMES (REDUX) Putting Content First Future-Proofing Content Leveraging Metadata Embracing Complexity Delight & Flow Extending the Mind Content Context Users Myths of Mobile Device Independence
14. SUMMIT THEMES (REDUX) Putting Content First Future-Proofing Content Leveraging Metadata Embracing Complexity Delight & Flow Extending the Mind Context Content Users Myths of Mobile Device Independence
15. MYTHS OF MOBILE CONTEXT Adapted  from  Myths  of  Mobile  Context,   Josh  Clark  @  IAS12
16. MYTHS OF MOBILE CONTEXT Myth #1: Mobile users are rushed and distracted Adapted  from  Myths  of  Mobile  Context,   Josh  Clark  @  IAS12
17. MYTHS OF MOBILE CONTEXT Myth #1: Mobile users are rushed and distracted AdWeek,    April  11,  2012   Source:  Forrester  Research
18. MYTHS OF MOBILE CONTEXT Myth #1: Mobile users are rushed and distracted AdWeek,    April  11,  2012   Source:  Forrester  Research
19. MYTHS OF MOBILE CONTEXT Myth #1: Mobile users are rushed and distracted Myth #2: Mobile = Less Adapted  from  Myths  of  Mobile  Context,   Josh  Clark  @  IAS12
20. “MOBILE USERS’ PRIORITIES CHANGE, BUT THEIR INTENTS DON’T.” –Emily Weingart, Beyond Channels
21. MYTHS OF MOBILE CONTEXT Myth #1: Mobile users are rushed and distracted Myth #2: Mobile = Less Adapted  from  Myths  of  Mobile  Context,   Josh  Clark  @  IAS12 Myth #3: Complexity is a dirty word Myth #4: Extra taps are evil
22. MYTHS OF MOBILE CONTEXT Myth #5: Gotta have a mobile website Adapted  from  Myths  of  Mobile  Context,   Josh  Clark  @  IAS12 Myth #1: Mobile users are rushed and distracted Myth #2: Mobile = Less Myth #3: Complexity is a dirty word Myth #4: Extra taps are evil Myth #6: Mobile is about apps
23. MYTHS OF MOBILE CONTEXT Myth #5: Gotta have a mobile website Adapted  from  Myths  of  Mobile  Context,   Josh  Clark  @  IAS12 Myth #1: Mobile users are rushed and distracted Myth #2: Mobile = Less Myth #3: Complexity is a dirty word Myth #4: Extra taps are evil Myth #6: Mobile is about apps Myth #7: Content & API are for database nerds
24. “STOP BEING CHANNEL EXPERTS; START BEING CONTENT EXPERTS.” –Emily Weingart, Beyond Channels
25. DEVICE INDEPENDENCE
26. DEVICE INDEPENDENCE DEVICE INDEPENDENCE Place What are the physical touchpoints & surrounding channels? Mindset What is the user there to do? Social how does the presence of others affect the users’ goals? Adapted  from  Beyond  Channels,   Emily  Weingart  @  IAS12
27. DEVICE INDEPENDENCE DEVICE INDEPENDENCE Place What are the physical touchpoints & surrounding channels? Mindset What is the user there to do? Social how does the presence of others affect the users’ goals? Adapted  from  Beyond  Channels,   Emily  Weingart  @  IAS12
28. DEVICE INDEPENDENCE DEVICE INDEPENDENCE Place What are the physical touchpoints & surrounding channels? Mindset What is the user there to do? Social how does the presence of others affect the users’ goals? Adapted  from  Beyond  Channels,   Emily  Weingart  @  IAS12
30. DEVICE INDEPENDENCE DEVICE INDEPENDENCE Place What are the physical touchpoints & surrounding channels? Mindset What is the user there to do? Social how does the presence of others affect the users’ goals? Adapted  from  Beyond  Channels,   Emily  Weingart  @  IAS12
32. SUMMIT THEMES Embracing Complexity Delight & Flow Extending the Mind Context Content Users Myths of Mobile Device Independence Putting Content First Future-Proofing Content Leveraging Metadata
34. “YOU PUT WATER INTO A CUP, IT BECOMES THE CUP. YOU PUT WATER INTO A BOTTLE, IT BECOMES THE BOTTLE. YOU PUT IT IN A TEAPOT, IT BECOMES THE TEAPOT.” Yoinked  from  Myths  of  Mobile  Context,   Josh  Clark  @  IAS12
35. “PUTTING CONTENT FIRST MEANS CREATING CLEAN, WELL STRUCTURED, FLEXIBLE CONTENT THAT CAN BE USED ACROSS A VARIETY OF CHANNELS, PLATFORMS, AND CONTEXTS -- BECAUSE IT WAS PLANNED THAT WAY FROM THE START.” –Karen McGrane, Adapting Ourselves to Adaptive Content
36. C O N T E N T P R O V I D E M U S I C P A R T N E Adapted  from  Adap(ng  Ourselves  to  Adap(ve  Content,   Karen  McGrane  @  IAS12
38. CONTENT FIRST Future-proof content write for the “chunk” create content for re-use from the start Adapted  from  Adap(ng  Ourselves  to  Adap(ve  Content,   Karen  McGrane  @  IAS12
39. “THE MORE STRUCTURE YOU PUT INTO CONTENT THE FREER IT WILL BECOME.” – Rachel Lovinger @rlovinger
40. CONTENT FIRST Leverage metadata design for dynamically generated pages that respond to presentation and context Adapted  from  Adap(ng  Ourselves  to  Adap(ve  Content,   Karen  McGrane  @  IAS12 Future-proof content write for the “chunk” create content for re-use from the start
41. “METADATA IS THE NEW ART DIRECTION” – Ethan Resnick @studip101
42. SUMMIT THEMES Putting Content First Future-Proofing Content Leveraging Metadata Embracing Complexity Delight & Flow Extending the Mind Content Context Users Myths of Mobile Device Independence
43. EMBRACING COMPLEXITY Overview Zoom Filter Details on demand Visual  Informa(on  Seeking  Mantra,   Ben  Schneiderman  (1996)
46. COMPLEXITY HEURISTICS Prioritize Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12
47. COMPLEXITY HEURISTICS Prioritize Surface patterns Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12
48. COMPLEXITY HEURISTICS Prioritize Surface patterns Visualize Data Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12
49. COMPLEXITY HEURISTICS Prioritize Surface patterns Visualize Data Account for roles Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12
50. COMPLEXITY HEURISTICS Prioritize Surface patterns Visualize Data Account for roles Adapt to users Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12
51. COMPLEXITY HEURISTICS Prioritize Surface patterns Visualize Data Account for roles Adapt to users Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12 Reveal
52. COMPLEXITY HEURISTICS Prioritize Surface patterns Visualize Data Account for roles Adapt to users Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12 Reveal Zoom
53. COMPLEXITY HEURISTICS Prioritize Surface patterns Visualize Data Account for roles Adapt to users Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12 Reveal Zoom Consider social implications
54. COMPLEXITY HEURISTICS Prioritize Surface patterns Visualize Data Account for roles Adapt to users Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12 Reveal Zoom Consider social implications No UI at all
55. “Plot  Lines” Delayed  Gra(fica(on,  Oct-­‐Dec  2011
56. CSÍKSZENTMIHÁLYI’S FLOW Finely-tuned balance of challenge & skill Clear sense of goals Positively channeled emotions Total and energized immersion in an activity Intrinsically rewarding
57. “INFORMATION IS CHEAP; UNDERSTANDING IS EXPENSIVE.” –Karl Fast, Information Overload is an Opportunity
58. THANK YOU!