producers • Videos on Youtube, tweets on Twitter • Profiles on LinkedIn, available cars on Uber 3. Filter: is an algorithmic, software-based tool help consumers receive value units that are relevant and valuable to them • Uber matching algorithm • Youtube recommendation algorithm The core interaction
fake interactions to attract users Seeding fake demand • PayPal converted a base of eBay sellers, into PayPal users, by faking buyer-side demand for the service Subsiding • Uber paid drivers even when they weren’t transporting customers • Customers get free rides or subsided rides
constantly improve feedback loops. 2. Launch small • Facebook first launched with a narrow focus connecting students within Harvard and then ultimately to everyone. 3. Focus on critical mass and quality ahead of money • It tooks Amazon 10 years to become profitable 4. Create real value and share it fairly with all participants How to govern platforms successfully?