Mobile Development - Future Female

High level presentations about mobile development for Future Female Mobile Dev Camp on Oct 8 2011

Transcript

1. Why mobile? Current trends, future forecast and success factors Future Female
2. Hello • Antti Akonniemi (@anttiakonniemi) • Co-founder and director at Kisko Labs • We make people happy
3. Studies • One month at university
4. Work • I’ve worked for many companies (Itella, F- Secure, IBM, Oplayo, Qentinel and few smaller startups) • Started Kisko Labs 2007 because we thought we knew how to do software development
5. Few words about learning
6. Who knows how to program? Why learning programming is hard?
7. “One month in university”
8. Learning programming in traditional way is boring as hell. That's the reason why I didn't keep studying. I just didn't have the motivation.
9. Motivation • Solving real life problems with tools that make things happen
10. Why mobile?
11. Kind of a big deal (1.08 billion smartphones)
12. Engaged everywhere
13. In the bus, at work, watching TV, etc..
14. 7th mass media
15. 1. Printing press 2. Recordings 3. Cinema 4. Radio 5. Television 6. The internet 7. Mobile
16. Five unique benefits
17. 1. First truly personal mass media (you don't share your phone, do you?) 2. First always-on mass media 3. First always-carried mass media 4. Only mass media with a built-in payment channel 5. Offers point of thought (Ability to create or consume content whenever the mood strikes) Copyright Brian Flind
18. Extras • Location based services (imagine contextual web services) • Gyroscope • Closer to a physical product
19. Big trends • Everyone has to have an app because they are cool • iOS (iPhone, iPad) is dominating the market • Web pages should be viewable on mobile device (don't use flash)
20. Technologies
21. Native apps • Better user experience • Faster • No need for network connection • Access to hardware (camera, music, etc) • Slow to develop (+ different versions for each platform)
22. Examples
23. HTML5 apps • No need for network connection* • Build once, use on every platform* • Easier to develop • Not so easy to discover • Not all mobile devices support HTML5
24. Examples
25. Mobile web • Needs network access • Easy to develop • Easy to convert existing sites to mobile versions • Not so easy to discover
26. Examples
27. Big picture Hardware Browser Native HTML5 Mobile web Hybrid frameworks
28. Problems • How many apps do you use? Daily? • How many apps have you paid for? • How many apps there are? • Why anyone would use your app daily? • What is the cost of developing an app?
29. Future forecast • Native app development is too slow and expensive for most apps • HTML5 based apps will take more ground • HTML5 based hybrid frameworks will take more ground (Strobe, PhoneGap) • Enable mobile development for web developers • More free apps with in app purchasing
30. Mobile first as a design pattern • Mobile has restricted amount of space for features • -> You need to really think hard how the app works and what features you have • After you have perfected your app -> Start building the web version of it
31. My learnings from mobile development • Everyone does not want to use your app • Design changes are hard work (vs. web) • Good user experience is hard work (vs. web) • Apple is a risk
32. Success factors • Have a clear problem you are solving • Have a market for your problem • Think about the business. Will you get any money out of this or not? • Test your idea before executing • Design first then develop
33. Questions?