AT&T As a Platform

by Laura Merling @ Apistrat NYC (Feb. 2013)

Transcript

1. 3 Things You Need to Turn Your Enterprise into A Platform February 21, 2013 Laura Merling VP Ecosystems and Solutions AT&T
2. Becoming a Platform •  Product to Sell (worth Selling) •  Self-service with Full Service ™ •  Things in Common Page 2
3.   Network  Enabled  Cloud     En1re  business  on  APIs   Work in Process 12 Months Current 2-5 Years   IT  as  a  Pla7orm   Page 3
4. The Goals •  Reduce costs and cycle time •  Simplify the way we do business with customers and partners •  Drive new revenue opportunities Page 4
5. The Opportunity Page 5 Not representative of organization or business structure; reference only to potential API Categories
6. Established Platforms Page 6
7. Product to Sell Worth Selling
8. Page 8 Prioritizing We have 450 APIs We have 40 APIs We want APIs We have 150 APIs Us too!
9. Organizing the Input External Internal Capabilities Page 9
10. Alpha Program Shapes the Offer Page 10
11. The Scorecard Sets the Bar Page 11
12. The 3 “G” Model – Monthly and Quarterly Page 12 DEFINITION & REALIZATION DEPLOYMENT & OPTIMIZATION API STRATEGY & PRIORITIZATION API/Service Identification API Design Realization Scorecard API Deployment and Continual Improvement Ongoing reporting & optimization of program 1 2 3 IDENTIFICATION ACTUALIZATION OPERATIONS Capability Definition Business Model Valuation Prioritization §  Intake Assessment §  User Story Creation §  Business Case §  Valuation §  Business impacts (regulatory, security, etc.) §  Competitive Review §  KPI Goals for Capability §  Prioritization •  Design Guidelines •  Access Rights, Policy Management, and Security •  Internal API Catalog •  Documentation / Discovery Support •  Sample Code/Prototypes •  Versioning, Deprecation and End of Life Management •  Performance Management/Optimization •  Market Feedback •  Customer Evangelism and ongoing Market Development •  KPI Reporting and Analysis
13. Self-Service with Full Service
14. Page 14 Dozens of Categories, Thousands of APIs
15. Who are you and what can you access? Page 15 Public APIs Protected API’s for Partners Private APIs
16. It’s all about the flow Page 16
17. Community and Paid Support Page 17
18. Enterprise Concierge Support Page 18
19. Things in Common
20. Build Once Page 20 Authentication Consent Management Monetization
21. Avoid Channel Conflict Page 21
22. Share KPIs Across Business and IT §  Increase # of internal projects delivered by 20% §  Increase # of customer using the platform by 15% §  Reduce partner implementation costs by 30% §  Increase revenue from signature accounts by 10% Page 22
23. Go forth and become a platform
24. Becoming a Platform Page 24 It requires commitment It requires your customer It requires governance
25. THE END Page 25