Being Alfred: Serving Developer Communities and Making Heroes

Ricky Robinett
Session: API Marketing & Developer Communities
API Strategy & Practice Conference, Amsterdam 2014

Transcript

1. BEING ALFRED: API STRATEGY CONFERENCE - @RICKYROBINETT MARCH 2014 SERVING DEVELOPER COMMUNITIES AND MAKING HEROES
2. HI. I’M RICKY. Developer Evangelist at twilio, Hacker, Builder of Random Things @rickyrobinett
3. THE WORLD NEEDS HEROES
4. WHAT KIND OF HEROES?
5. WHAT KIND OF HEROES? “Capital superabundance will tip the balance of power from owners of capital to owners and creators of good ideas— wherever they can be found” - A World Awash in Money, Bain Capital
7. What does this have to do with API Marketing?
8. BE ALFRED
9. EQUIP
10. TOOLS
11. TOOLS FOR YOUR APIS
12. TOOLS FOR YOUR APIS • Helper Libraries
13. TOOLS FOR YOUR APIS • Helper Libraries • Documentation
14. TOOLS FOR YOUR APIS • Helper Libraries • Documentation • API Explorer
15. NOT JUST ABOUT YOUR API
16. NOT JUST ABOUT YOUR API • Knowledge (API Strategy - Go 3Scale!)
17. NOT JUST ABOUT YOUR API • Knowledge (API Strategy - Go 3Scale!) • Community
18. NOT JUST ABOUT YOUR API • Knowledge (API Strategy - Go 3Scale!) • Community • Open source projects
19. INFORMATION
20. EQUIP THEM WITH...
21. EQUIP THEM WITH... • API Status
22. EQUIP THEM WITH... • API Status • Clear Pricing
23. EQUIP THEM WITH... • API Status • Clear Pricing • Consistent Terms of Use
24. INSPIRE
25. GO WHERE THEY ARE
27. SHOW THEM
28. THANKS! • Email: ricky@twilio.com • Twitter: @rickyrobinett • Blog: http://blog.rickyrobinett.com