Four problems facing the API Economy

By Cyrus Ghalambor @ API Strategy & Practice Conference
San Francisco, October 23-24-25, 2013

Transcript

1. Adigami // Skype Adigami Call +1 949 385 0490 Email Cyrus@adigami.com Four Problems Facing the API Economy Cyrus Ghalambor October 25, 2013 Friday, October 25, 13
2. Adigami // Skype Adigami Call +1 949 385 0490 Email cyrus@adigami.com + The Backstory • Started as a client management tool for digital media agencies • Full-featured platform for internal and external reporting • Goal: Replace Excel as the business management and reporting tool Friday, October 25, 13
3. Adigami // Skype Adigami Call +1 949 385 0490 Email cyrus@adigami.com Friday, October 25, 13
4. Adigami // Skype Adigami Call +1 949 385 0490 Email cyrus@adigami.com + First Pivot • Problem 1: Every client report is very special • Problem 2: Pricing Solution: Get out of this market and directly sell to SMB’s! Friday, October 25, 13
5. Adigami // Skype Adigami Call +1 949 385 0490 Email cyrus@adigami.com + First Pivot Friday, October 25, 13
6. Adigami // Skype Adigami Call +1 949 385 0490 Email cyrus@adigami.com + Second Pivot • Problem 1: Keywords are too granular for the SMB • Problem 2: Needed substantial volume Solution: Do something else... Friday, October 25, 13
7. + Adigami // Skype Adigami Call +1 949 385 0490 Email Cyrus@adigami.com What We Do Friday, October 25, 13
8. Adigami // Skype Adigami Call +1 949 385 0490 Email cyrus@adigami.com Not just API aggregation: data aggregation too! Friday, October 25, 13
9. Adigami // Skype Adigami Call +1 949 385 0490 Email cyrus@adigami.com + Adigami Examples GET clients/21/results?source=facebook { “likes”: 23, ... } Friday, October 25, 13
10. Adigami // Skype Adigami Call +1 949 385 0490 Email cyrus@adigami.com + Adigami Examples GET clients/21/results?channel=social { “likes”: 23, “retweets”: 15, “mentions”: 35, “engagement”: 73, ... } Friday, October 25, 13
11. Adigami // Skype Adigami Call +1 949 385 0490 Email cyrus@adigami.com Why is API aggregation important? Friday, October 25, 13
12. Adigami // Skype Adigami Call +1 949 385 0490 Email cyrus@adigami.com + Four Problems facing the API economy 1. Too Many API’s • 10,000+ API’s • Doubling every 6 months! 2. API’s change! • Your code breaks • Danger of “Upgrade storms” Friday, October 25, 13
13. Adigami // Skype Adigami Call +1 949 385 0490 Email cyrus@adigami.com + 4. Explosion of consumers • Scalability • Feeds API growth 3. Integration is not a slam-dunk • Syntax & semantics differ Wildly • Protocol and authentication differences • Data uniformity: conversion and parsing issues Four Problems facing the API economy Friday, October 25, 13
14. Adigami // Skype Adigami Call +1 949 385 0490 Email cyrus@adigami.com + Solution: API Aggregation 1. Single point of integration 2. Up and running in minutes, not weeks 3. Little up-front investment/commitment 4. Cloud-based data 5. Clear winner of “build v. buy” (?) Friday, October 25, 13
15. Adigami // Skype Adigami Call +1 949 385 0490 Email cyrus@adigami.com + Build v. Buy • Most engineers like to build from scratch • Dependency on a 3rd party system • Client data is in your cloud New concept; takes time to be accepted. Friday, October 25, 13
16. Adigami // Skype Adigami Call +1 949 385 0490 Email cyrus@adigami.com What types of problems can API aggregation solve? Friday, October 25, 13
17. Adigami // Skype Adigami Call +1 949 385 0490 Email cyrus@adigami.com + When to use API aggregation • When the data is within a single industry • When some latency is acceptable EXAMPLE • Payment services Friday, October 25, 13
18. Adigami // Skype Adigami Call +1 949 385 0490 Email cyrus@adigami.com + BUilding a Business around your service • Pricing model • Security concerns • Licensing issues • Volume Friday, October 25, 13
19. THANKS. Adigami // Skype Adigami Call +1 949 385 0490 Email Cyrus@adigami.com Let’s Talk! Friday, October 25, 13
20. ADdRESS 260 Newport Center Dr NEwport Beach, CA 92660 UNITED STATES Contact hello@Adigami.com www.adigami.com +1 949 385 0490 + Adigami // Skype Adigami Call +1 949 385 0490 Email Cyrus@adigami.com Contact Us Friday, October 25, 13