Pearson Education & Technology

What can we do for you in the future?

Toby Sims, Developer Relations @ Pearson
Track: Media, Music and Audio APIs
API Strategy & Practice Amsterdam, 2014

Transcript

1. PEARSON EDUCATION & TECHNOLOGY WHAT CAN WE DO FOR YOU IN THE FUTURE? Developer Relations / Beard - / Toby Sims @4thfloor_monkey Find the slides at : apistrat-presentation.herokuapp.com
2. WAIT, I THOUGHT YOU JUST DID TEXT BOOKS?
3. We are the World's leading learning company, providing a wealth of educational materials, learning platforms, business information and consumer publishing. A l l o f t h i s :
4. WHAT ARE OUR FAVOURITE THINGS? Education! Technology! ... Education Technology Technology in Education * AND SOMETIMES A LOT OF BUSINESS DATA AND ANALYTICS
5. A b i t o f t h i s :
6. A n d s o m e t i m e s a b i t o f t h i s :
7. BINOCULARS OUT: LET'S HAVE A QUICK PEEK AT API HISTORY AND MEDIA ECOLOGY
8. WAS THERE LIFE BEFORE THE INTERNET?
9. WHAT WAS THE ORIGINAL API? The printing press? The telegraph?
10. THEN CAME THE INTERNET... and we all got mildly addicted.
11. We built everything... And it was worth many units of currency Until...
12. THE BUBBLE BURST. WHICH MEANT WE HAD TO INNOVATE A LITTLE
13. THE EXPANSION OF MEDIA ECOLOGY *With thanks to the work of Marshall McLuhan et al Some assumptions: Media is infused in every act and action in society Media fixes our perceptions and organises our experiences Media ties the world together
14. THE EXPANSION OF API ECOLOGY *With thanks to the work of many, many blue sky thinkers... APIs are infused in every act and action in society APIs fix our perceptions and organise our experiences APIs tie the world together
15. GO APIS!
16. HOW DOES THE OMNIPRESENCE OF INFORMATION AFFECT US?
17. JUST THINK OF ALL THE 'MEDIA DELIVERY AND SORTING OPTIONS'!
18. OBSOLESCENCE: WHAT GETS DIMINISHED IN THE PROCESS? Traditional physical media and communcaition. To some extent, the mental methods to acquire and retain or convey knowledge
19. RETRIEVAL: WHAT IS REDISCOVERED? The thirst to verify knowledge (bear with me) and share...
20. REVERSAL: WHAT HAPPENS WHEN IT'S STRETCHED TOO FAR? Information harvesting, mistrust, misinformation and mob rule. Uh-oh
21. BLURRING THE LINES BETWEEN HOT AND COOL MEDIA Engaging both side of the brain in quicker succession through control of experiences WARM MEDIA! (I'LL TAKE APPLAUSE LATER)
22. THE FUTURE IS BRIGHT
23. THE END