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Proliferating the Point of Sale: Using APIs to ...
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API Strategy & Practice Conference
April 08, 2013
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Proliferating the Point of Sale: Using APIs to Unlock Local Commerce
by David Bloom @ Apistrat NYC (Feb. 2013)
API Strategy & Practice Conference
April 08, 2013
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Transcript
Golden Age of Commerce
Open platform for restaurant ecommerce
Transactional APIs and other developer tools
Hard lessons learned
Informational Closed Come to me Transactional Shop with me Open
Go to them Shop with them
Apps everywhere
Build a complex app Deal with payments Handle profiles Manage
lots of data Acquire inventory Keep inventory fresh Acquire customers Provide service
Crowds, not people
Tyranny of the bell curve
Build a complex app Deal with payments Handle profiles Manage
lots of data Acquire inventory Keep inventory fresh Acquire customers Provide service
Acquire customers Imagination
None
Informational Closed Come to me Transactional Shop with me Open
Go to them Shop with them
Viability of the Long Tail Tyranny of the bell curve
Geography reimagined
Platform as product
Inventory
Fulfillment
Payments
Unsexy operations
Fast, easy & fun
Clarity
POS ubiquity
POS variety
Context
Chat ordering
Content
Newspapers
Totally personal
Give up control
A rotten apple
Shop with me.
5% share
Shop with you.
65% share
Whole orchard
Infinite opportunity
Golden Age of Commerce
[email protected]
@ordrin 646.522.8414