3) Reputation - seen as key benefits of an API initiative 25% 20% 16% 18% 11% 11% 4% 17% 32% 37% 39% 28% 34% 27% 25% 11% 43% 44% 46% 54% 54% 62% 71% 72% 0% 20% 40% 60% 80% 100% 120% Compliance Cost-‐Reduc2on Be4er security Be4er data control and monitoring New revenue streams Reputa2onal -‐ seen to be innova2ve Improved customer service Rapid-‐prototyping of new services What API benefits are most important to you?! Not at all important or slightly important Important Very Important or Extremely important