What 4,000 IoT developers say about IoT platforms and APIs

Transcript

1. What 4,000+ developers say about IoT Platforms and APIs ..and who are the early winners in the IoT platform landscape © 2015 VisionMobile.com
2. @andreascon Andreas Constantinou CEO & Founder, VisionMobile Adjunct Professor, Lund Uni, Sweden 2
3. survey trends across 10,000+ app developers largest ever developer survey VisionMobile | the analysts of the developer economy We#help#companies#understand#developers#and#create#winning#ecosystems# target the right developer segments unique segmentation methodology measure and improve your ecosystem performance track technology usage and awareness across 100,000s of apps clients trusted by the top names in tech
4. IoT Megatrends Breaking free of Internet and Things Data is the new currency Consumers outweigh the CIO Everyone will be a developer http://vmob.me/IoT15Megatrends IoT developer and Platform landscape 2015 4,000+ IoT developers surveyed 120 countries 50+ IoT platforms examined and segmented 16 IoT platforms fully profiled 7 vertical IoT markets mapped http://vmob.me/IoT15 Based on state-of-the-art research on Internet of Things
5. © 2015 VisionMobile Agenda What is IoT really about? State of the developer ecosystem Consumer or Enterprise? Winning platforms
6. © 2015 VisionMobile IoT is breaking free from Internet and Things
7. © 2015 VisionMobile What is the Internet of Things (not)? This is a thermostat … with an app
8. © 2015 VisionMobile Ceci n’est pas un thermostat
9. © 2015 VisionMobile 9 Nest is a hub turning data into action Knowledge Action Temperature Presence CO x alerts Electricity usage peaks Human input Weather info
10. © 2015 VisionMobile 10 Creating data apps for home, car, security, energy, health https://developer.nest.com/
11. © 2015 VisionMobile IoT products create value through data apps (wearables) Sensors to track your activity Visualize my wellness and nudge me to get fitter data data data Learning, environment-aware thermostat Turn the heating off when all family members have left home (Smart Home) (Connected Car) Bluetooth dongle reading vehicle data Call emergency services and loved ones when I’m in an accident data (Smart City) Sensors in the road surface Find an empty parking spot quickly, without frustration 11
12. © 2014 VisionMobile What IoT developers are working on Hardware devs are just one subset; many more work on software and data 12 App makers e.g. smartwatch apps, Smart Home scenarios Device makers e.g. fitness bands Data-centric e.g. smart home hub, health apps, Smart City, system integrators, community projects All#IoT#developers#doing#this#type#of#project# Dedicated#to#this#type#of#project#
13. © 2015 VisionMobile The state of the IoT developer ecosystem
14. © 2015 VisionMobile 14 53% of mobile developers are already involved in the Internet of Things … and many more to come
15. © 2014 VisionMobile IoT devs are mostly hobbyists “easing in” from other domains 15 74% of IoT developers have less than 2 years experience
16. © 2015 VisionMobile Developer mix is that of an early-stage ecosystem 16 early ecosystem pre-critical mass Windows Phone successful ecosystem sustainable Android fully mature ecosystem well-understood business (Mobile) web Hobbyists# Explorers# Hunters# Guns#for#Hire# Product# Extenders# Data#Brokers# Gold#Seekers# OpCmizers# IoT
17. © 2015 VisionMobile Technology incubated in consumer markets will invade the enterprise
18. © 2015 VisionMobile 2007: Enterprises are the obvious opportunity for smartphones Enterprises have the money today, haven’t they? Units shipped (millions) Focus on existing business users Focus on well-understood needs Attractive growth iPhone Source: VisionMobile 18 Not better for business users Not faster to market Not cheaper Steve ballmer CEO Microsoft in 2007 https://www.youtube.com/watch?v=eywi0h_Y5_U “Let’s see how the competition goes…”
19. © 2015 VisionMobile 2015: Consumer technology becomes enterprise technology Units shipped (millions) iPhone Android iPad Source: VisionMobile 19
20. © 2015 VisionMobile Cities opt for traffic data generated by… citizens 20 “Smart” City technology expensive road sensor network with limited geographical reach Waze Connected Citizen program data exchange program 20+ cities and regions already participating Barcelona, Boston, Budapest, Catalonia, Florida , Iowa , Jakarta, Kentucky , Latvia , Los Angeles, Massachusetts , New York City, Oregon, Petropolis, Puebla, Rio De Janeiro, San José, Sydney, Tel Aviv, Utah, Vitoria, Washington
21. © 2015 VisionMobile Drone innovation: made for enthusiasts, used in enterprises 21 "The Phantom was simple enough for beginners, but powerful enough to interest serious hobbyists, professional photographers, and filmmakers.“ Expensive and complex solutions available to few Cheap and simple solutions available to many
22. © 2015 VisionMobile 0%# 10%# 20%# 30%# 40%# 50%# 60%# 70%# 80%# 90%# Smart#Home# Wearables# Retail# Industrial#IOT# Connected#Car# Smart#City# Medical# Currently#targeCng# Planning#to#target# IoT developer ecosystems are emerging consumer-first 22 Consumer B2B
23. © 2014 VisionMobile The future winners in the IoT platform race
24. © 2015 VisionMobile IoT developer platforms are emerging 24 Ecosystem Expanders Product Platformisers PaaS & Open Source Capture value in a complementary business (indirect) Capture value from the platform (direct) Smart Home Wearables Health & Wellness Connected Car
25. © 2015 VisionMobile What do the leaders have in common? Top 3 platforms per vertical by IoT developer mindshare 25 General purpose Smart Home Wearables Health & Wellness Connected Car WatchKit HealthKit Google Fit HomeKit
26. © 2015 VisionMobile Mobile and e-commerce developer ecosystems take the lead Top 3 platforms per vertical by IoT developer mindshare 26 General purpose Smart Home Wearables Health & Wellness Connected Car WatchKit HealthKit Google Fit HomeKit Mobile ecosystems expanding to IoT e-commerce
27. © 2015 VisionMobile 0%# 10%# 20%# 30%# 40%# 50%# 60%# 70%# 80%# 90%# Smart#Home# Wearables# Retail# Industrial#IOT# Connected#Car# Smart#City# Medical# Currently#targeCng# Planning#to#target# Winning platforms help developers to reach users Developer interest for platforms and sector shoots up immediately 27 % of IoT developers % of Connected Car developers Mirrorlink
28. © 2015 VisionMobile 28
29. © 2015 VisionMobile IoT targeted verticals Lack of hardware development knowledge Immature platforms / tools / standards High production costs Lack of software development knowledge Access to market Monetisation Addressable market size / fragmentation Discovery Supply chain and logistics No challenges % of IoT developers on each targeted vertical (n=2,420) Smart Home Wearables Retail Industrial IoT Connected Car Smart City Medical IoT developer challenges Lack of hardware skills and immature tools plague IoT developers
30. © 2015 VisionMobile 30 IoT developer and platform landscape The spectrum and motivations of IoT developers How IoT developers select platforms Key challenges with IoT development Winners among IoT platform players Outlook for IoT developer ecosystems Visionmobile databoard Slice and dice our data on 4,000+ IoT developers your way. http://vmob.me/IoT15 http://vmob.me/DB Want more?
31. Copyright VisionMobile 2014 Track developer trends Slice and dice data your way with VisionMobile’s Databoard service Talk to us Work With us If you could speak to 10,000 app developers, what would you ask them? Andreas Constantinou Andreas@visionmobile.com @andreascon