was created, could be either a video or a photo. It is possible to edit that photo to includes text, drawings, filters, and effects, and geofilters, as described above. By default, a er a person has viewed the video or the image one time, it will disappear for them. It is possible to use Snaps for Stories, which are discussed below. It is also now possible to add links to the Snaps, which can certainly be useful to anyone who is considering doing any type of marketing through the platform. In fact, there are many different features that have been added over the years that can allow for a substantial amount of creativity not only for personal use, but also for all of your marketing needs. Messaging and Video Chat It was in May of 2014 that video chat was added for Snapchat. This would allow people to communicate in real time through video. It turned out that this was a very welcome feature. During the same update that added the video chat, direct messaging features were added. This would allow users to send text messages to family and friends, and they made it possible to save any information in those texts simply by clicking no it. Stories Through the My Story feature on Snapchat, you will be able to create stories on the site. The feature will let you compile your snaps into storylines that will appear in chronological order. In 2017, there was a feature added that allowed users on location at certain events, such as a convention or a music festival, to add snaps to a story that was curated and advertised to all of the users. This could be combined with geofilters for great effect. Live Stories Live Stories, which started out as Our Stories, is a feature that lets users who are at specific events post photos and videos from that event. It curates the photos and videos into a collective story that can show the event from multiple points of view. This feature is available for all users to post their content. In 2015, a little over a year a er Live Stories was introduced, Snapchat created Official Stories. These are public stories of celebrities and other noted people. It is quite similar to the Verified account program that you find on Twitter. Memories When they were first introduced, the Snaps would disappear a er 24 hours. However, with the addition of a feature called Memories, it now allows people to save story posts and Snaps to a private storage area. They can be saved indefinitely, and they will be just as easy to view as any other videos or images that a person has on their phone. One of the advantages to this is the fact that it is possible for people to now save marketing messages, coupons, and more. Discover Here is another feature that you will want to be familiar with. Discover is an area that offers channels that are fill of short content that is supported through ads. The content here tends to come from large publishers, such as Vice and BuzzFeed. When you open up the app, you will swipe right twice, which will get you to the Discover page. This is where you can find all of the content from those large publishers. 9