Personal Branding

Not only to introduce. This presentation makes you aware of WHO is the REAL you using theoretical method and practice!

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Transcript

1. Personal Branding 1 BE ACTIVE, GIFT PROVIDED
2. Objectives Sub-topic Book Introduction and implementation of Personal Branding to daily life. Introduction The REAL you Share your way Reinventing You: Define Your Brand, Imagine Your Future. by Dorie Clark 2 Last update May 2022 Designed with Canva Rules Be Active Take notes Share it
3. 3 This document has been prepared for general guidance and does not constitute professional advice. The documents, or information obtained from Arfiana Maulina, must not be made available or copied, in whole or in part, to any other persons/parties without our prior written permission which we may, at our discretion, grant, withhold, or grant subject to conditions (including conditions as to legal responsibility or absence thereof). DISCLAIMER
5. Objective 1 5 Introduction to Personal Branding
6. Branding Kotler (2009), branding is a name, term, sign, symbol, design or a combination of them which is intended to identify the goods or services or groups of sellers and to differentiate them from those of competitors. Facial Expression Gesture Color and Dress Code Likes, Dislike Interest and Talk 6
7. Personal Branding Builder (McNally & Speak) Consistency (Brand Equity) Relevancy (Mind) Unique 8 The law of Specialization : Ability, Behavior, Lifestyle, Mission, Product, Profession, Service The law of Visibility : Promote yourself The law of Personality : Just be yourself The law of Leadership : Credibility and the power The law of Distinctiveness : The way to create value and meaning in messaging and deliverable content or ideas The law of Unity : Morality The law of Goodwill : Good brand image and share the goodness The law of Persistence : Consistency, Process Laws 7
8. Objective 2 8 Find the REAL you
9. WHAT AND WHY WHO HOW SWOT 01 Role Model 02 Past Present Future 03 OKR 03 Ask yourself WHO ARE YOU? Limitation 04 9
10. Activity 1 Case Study My journey from Intern to Tik Tok-tern 10
11. Jelaskan dirimu! I am a student who likes to try new and unique things, currently my goal is to get a job, in my job search I share stories in the form of videos that show my skills. Let's collaborate. I am a ______ I like _____, Currently on _____, while pursue my goals I _________, Let's ____ Activity 2 | 5 Mins REWARD 1:1 CV/LINKEDIN REVIEW/CAREER TALK (BREAKOUT ROOM BY THE END OF THIS EVENT) 11
12. Objective 3 12 Shine your WAY
13. Objective Want to find a job? Want clients? What do you want to be known as? Want to network? or? Networking 60% same Industry with High Influence 30% cross-industry with Middle to Low Influence 10% High-interest people all can be more 13
15. only selected story who will be contacted. Write your unique reflective story and mention @arfianamaulinaa & the organizer to win 1 MAP/Grab Food Voucher IDR 50K Thank You See you in another events! 15