Business of APIs Conference 2012, both New York and London.
Video: http://bit.ly/PBMjUT
YOUR API IS A PRODUCT@abestanway | [email protected]
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WHAT’S A PRODUCT?
DEFINITION:A PRODUCT IS SOMETHINGYOUR USE OR CONSUME
YOUR API IS A PRODUCT.PEOPLE USE AND CONSUME IT.
APISAREAPPHAMMERS
WHO LEADS PRODUCT?
WHO LEADS API?
YOUR API IS A PRODUCT.TREAT IT LIKE A PRODUCT.
DESIGN IS IMPORTANT.
DESIGN IS IMPORTANT.(this isn’t news)
MAKE YOUR API EASY TO USE.DESIGN IS USABILITY.
NO ONE WANTS TO READYOUR STUPID DOCS
SHOP LISTINGLISTING IMAGEopenapi.etsy.com/v2/shops/:id/listings/activeopenapi.etsy.com/v2/listings/:listingopenapi.etsy.com/v2/listings/:listing/imagesopenapi.etsy.com/v2/shops/:id
MINIMAL REGISTRATION
inviting developer pagecall to actionrelevant linksrequisite jobadvertisement
FIGHT FOR YOUR DEVS.GIVE THEM ACCESS TO SWEET-ASS STUFF.
MARKET YOUR APILIKE A PRODUCT?
MARKET YOUR APITO DEVELOPERS.
DEVANGELIZEyour api
GREAT SUCCESS?
WHAT DOES SUCCESS LOOK LIKE?
THAT’S FOR YOU TO DECIDE.
WHAT ARE MYCORE BUSINESSGOALS?HOW DOES MY APICOMPLEMENT THESEGOALS?
HOW DOES MY APICOMPLEMENT THESEGOALS?WHAT ARE MYCORE BUSINESSGOALS?DO I EVEN NEED AN API?
@abestanway | [email protected]
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