Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Your API is a Product
Search
Abe Stanway
November 06, 2012
Technology
3
860
Your API is a Product
Business of APIs Conference 2012, both New York and London.
Video:
http://bit.ly/PBMjUT
Abe Stanway
November 06, 2012
Tweet
Share
More Decks by Abe Stanway
See All by Abe Stanway
Building Data Driven Organizations
astanway
1
190
MOM! My algorithms SUCK
astanway
15
2.6k
A Deep Dive into Monitoring with Skyline
astanway
6
1.7k
Bring the Noise: Continuously Deploying Under a Hailstorm of Metrics
astanway
34
7.5k
Data Visualization in the Trenches
astanway
5
590
Gifs as Language
astanway
2
630
Zen and the Art of Writing Commit Logs
astanway
3
700
Other Decks in Technology
See All in Technology
Databricksを活用してDELISH KITCHENのレシピレコメンドを開発した話
furu8
0
250
Google Cloud の AI を支える裏側のインフラを垣間見る!
maroon1st
0
170
PHP"オレ"カンファレンスの告知
ysknsid25
0
360
最近たまに見かけるTiDBってなんだ? - Findy
pingcap0315
2
580
Oracle Cloud Infrastructure:2024年4月度サービス・アップデート
oracle4engineer
PRO
1
110
The AI Revolution Will Not Be Monopolized: How open-source beats economies of scale, even for LLMs (QCon London)
inesmontani
PRO
1
150
LLM とプロンプトエンジニアリング/チューターをビルドする / LLM and Prompt Engineering and Building Tutors
ks91
PRO
0
220
入社後初めてのタスクでk8sアップグレードした話.pdf
kkato1
1
380
Postman v10リリース後を振り返る
nagix
0
130
Hands-on / Kaname Frusawa / Cloud Compare Users Meetup 2024 at University of Tokyo on April 17
paraworld
2
470
Signals Unleashed: The Full Guide
rainerhahnekamp
0
360
「共通基盤」を超えよ! 今、Platform Engineeringに取り組むべき理由
jacopen
25
5.8k
Featured
See All Featured
Documentation Writing (for coders)
carmenintech
59
3.9k
Responsive Adventures: Dirty Tricks From The Dark Corners of Front-End
smashingmag
243
20k
Optimising Largest Contentful Paint
csswizardry
7
2.3k
Git: the NoSQL Database
bkeepers
PRO
422
63k
What's in a price? How to price your products and services
michaelherold
237
11k
Fashionably flexible responsive web design (full day workshop)
malarkey
397
65k
CSS Pre-Processors: Stylus, Less & Sass
bermonpainter
352
28k
Teambox: Starting and Learning
jrom
128
8.4k
Producing Creativity
orderedlist
PRO
336
39k
Debugging Ruby Performance
tmm1
70
11k
実際に使うSQLの書き方 徹底解説 / pgcon21j-tutorial
soudai
119
38k
Designing the Hi-DPI Web
ddemaree
276
33k
Transcript
YOUR API IS A PRODUCT @abestanway |
[email protected]
WHAT’S A PRODUCT?
DEFINITION: A PRODUCT IS SOMETHING YOUR USE OR CONSUME
YOUR API IS A PRODUCT. PEOPLE USE AND CONSUME IT.
APIS ARE APP HAMMERS
WHO LEADS PRODUCT?
WHO LEADS API?
YOUR API IS A PRODUCT. TREAT IT LIKE A PRODUCT.
DESIGN IS IMPORTANT.
DESIGN IS IMPORTANT. (this isn’t news)
None
MAKE YOUR API EASY TO USE. DESIGN IS USABILITY.
APIS ARE APP HAMMERS
NO ONE WANTS TO READ YOUR STUPID DOCS
SHOP LISTING LISTING IMAGE openapi.etsy.com/v2/shops/:id/listings/active openapi.etsy.com/v2/listings/:listing openapi.etsy.com/v2/listings/:listing/images openapi.etsy.com/v2/shops/:id
MINIMAL REGISTRATION
inviting developer page call to action relevant links requisite job
advertisement
FIGHT FOR YOUR DEVS. GIVE THEM ACCESS TO SWEET-ASS STUFF.
APIS ARE APP HAMMERS
MARKET YOUR API LIKE A PRODUCT?
MARKET YOUR API TO DEVELOPERS.
None
DEVANGELIZE your api
GREAT SUCCESS?
WHAT DOES SUCCESS LOOK LIKE?
THAT’S FOR YOU TO DECIDE.
WHAT ARE MY CORE BUSINESS GOALS? HOW DOES MY API
COMPLEMENT THESE GOALS?
HOW DOES MY API COMPLEMENT THESE GOALS? WHAT ARE MY
CORE BUSINESS GOALS? DO I EVEN NEED AN API?
@abestanway |
[email protected]