Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Your API is a Product
Search
Abe Stanway
November 06, 2012
Technology
3
970
Your API is a Product
Business of APIs Conference 2012, both New York and London.
Video:
http://bit.ly/PBMjUT
Abe Stanway
November 06, 2012
Tweet
Share
More Decks by Abe Stanway
See All by Abe Stanway
Building Data Driven Organizations
astanway
1
210
MOM! My algorithms SUCK
astanway
15
2.8k
A Deep Dive into Monitoring with Skyline
astanway
6
1.8k
Bring the Noise: Continuously Deploying Under a Hailstorm of Metrics
astanway
34
7.9k
Data Visualization in the Trenches
astanway
5
710
Gifs as Language
astanway
2
830
Zen and the Art of Writing Commit Logs
astanway
3
820
Other Decks in Technology
See All in Technology
250627 関西Ruby会議08 前夜祭 RejectKaigi「DJ on Ruby Ver.0.1」
msykd
PRO
2
370
CI/CD/IaC 久々に0から環境を作ったらこうなりました
kaz29
1
200
LangChain Interrupt & LangChain Ambassadors meetingレポート
os1ma
2
220
AWS Summit Japan 2025 Community Stage - App workflow automation by AWS Step Functions
matsuihidetoshi
1
310
タイミーのデータモデリング事例と今後のチャレンジ
ttccddtoki
4
1.3k
AI導入の理想と現実~コストと浸透〜
oprstchn
0
150
GitHub Copilot の概要
tomokusaba
1
150
怖くない!はじめてのClaude Code
shinya337
0
300
2025-06-26_Lightning_Talk_for_Lightning_Talks
_hashimo2
2
110
生成AI活用の組織格差を解消する 〜ビジネス職のCursor導入が開発効率に与えた好循環〜 / Closing the Organizational Gap in AI Adoption
upamune
5
4.5k
製造業からパッケージ製品まで、あらゆる領域をカバー!生成AIを利用したテストシナリオ生成 / 20250627 Suguru Ishii
shift_evolve
PRO
1
160
asken AI勉強会(Android)
tadashi_sato
0
140
Featured
See All Featured
How GitHub (no longer) Works
holman
314
140k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
130
19k
The Art of Delivering Value - GDevCon NA Keynote
reverentgeek
15
1.5k
Building Applications with DynamoDB
mza
95
6.5k
Testing 201, or: Great Expectations
jmmastey
42
7.6k
Navigating Team Friction
lara
187
15k
Done Done
chrislema
184
16k
Build The Right Thing And Hit Your Dates
maggiecrowley
36
2.8k
Fight the Zombie Pattern Library - RWD Summit 2016
marcelosomers
233
17k
Writing Fast Ruby
sferik
628
62k
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
rmw
34
3.1k
GraphQLの誤解/rethinking-graphql
sonatard
71
11k
Transcript
YOUR API IS A PRODUCT @abestanway |
[email protected]
WHAT’S A PRODUCT?
DEFINITION: A PRODUCT IS SOMETHING YOUR USE OR CONSUME
YOUR API IS A PRODUCT. PEOPLE USE AND CONSUME IT.
APIS ARE APP HAMMERS
WHO LEADS PRODUCT?
WHO LEADS API?
YOUR API IS A PRODUCT. TREAT IT LIKE A PRODUCT.
DESIGN IS IMPORTANT.
DESIGN IS IMPORTANT. (this isn’t news)
None
MAKE YOUR API EASY TO USE. DESIGN IS USABILITY.
APIS ARE APP HAMMERS
NO ONE WANTS TO READ YOUR STUPID DOCS
SHOP LISTING LISTING IMAGE openapi.etsy.com/v2/shops/:id/listings/active openapi.etsy.com/v2/listings/:listing openapi.etsy.com/v2/listings/:listing/images openapi.etsy.com/v2/shops/:id
MINIMAL REGISTRATION
inviting developer page call to action relevant links requisite job
advertisement
FIGHT FOR YOUR DEVS. GIVE THEM ACCESS TO SWEET-ASS STUFF.
APIS ARE APP HAMMERS
MARKET YOUR API LIKE A PRODUCT?
MARKET YOUR API TO DEVELOPERS.
None
DEVANGELIZE your api
GREAT SUCCESS?
WHAT DOES SUCCESS LOOK LIKE?
THAT’S FOR YOU TO DECIDE.
WHAT ARE MY CORE BUSINESS GOALS? HOW DOES MY API
COMPLEMENT THESE GOALS?
HOW DOES MY API COMPLEMENT THESE GOALS? WHAT ARE MY
CORE BUSINESS GOALS? DO I EVEN NEED AN API?
@abestanway |
[email protected]