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Your API is a Product

Abe Stanway
November 06, 2012

Your API is a Product

Business of APIs Conference 2012, both New York and London.

Video: http://bit.ly/PBMjUT

Abe Stanway

November 06, 2012
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Transcript

  1. YOUR API IS A PRODUCT
    @abestanway | [email protected]

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  2. WHAT’S A PRODUCT?

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  3. DEFINITION:
    A PRODUCT IS SOMETHING
    YOUR USE OR CONSUME

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  4. YOUR API IS A PRODUCT.
    PEOPLE USE AND CONSUME IT.

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  5. APIS
    ARE
    APP
    HAMMERS

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  6. WHO LEADS PRODUCT?

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  7. WHO LEADS API?

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  8. YOUR API IS A PRODUCT.
    TREAT IT LIKE A PRODUCT.

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  9. DESIGN IS IMPORTANT.

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  10. DESIGN IS IMPORTANT.
    (this isn’t news)

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  12. MAKE YOUR API EASY TO USE.
    DESIGN IS USABILITY.

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  13. APIS
    ARE
    APP
    HAMMERS

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  14. NO ONE WANTS TO READ
    YOUR STUPID DOCS

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  15. SHOP LISTING
    LISTING IMAGE
    openapi.etsy.com/v2/shops/:id/listings/active
    openapi.etsy.com/v2/listings/:listing
    openapi.etsy.com/v2/listings/:listing/images
    openapi.etsy.com/v2/shops/:id

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  16. MINIMAL REGISTRATION

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  17. inviting developer page
    call to action
    relevant links
    requisite job
    advertisement

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  18. FIGHT FOR YOUR DEVS.
    GIVE THEM ACCESS TO SWEET-ASS STUFF.

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  19. APIS
    ARE
    APP
    HAMMERS

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  20. MARKET YOUR API
    LIKE A PRODUCT?

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  21. MARKET YOUR API
    TO DEVELOPERS.

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  23. DEVANGELIZE
    your api

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  24. GREAT SUCCESS?

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  25. WHAT DOES SUCCESS LOOK LIKE?

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  26. THAT’S FOR YOU TO DECIDE.

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  27. WHAT ARE MY
    CORE BUSINESS
    GOALS?
    HOW DOES MY API
    COMPLEMENT THESE
    GOALS?

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  28. HOW DOES MY API
    COMPLEMENT THESE
    GOALS?
    WHAT ARE MY
    CORE BUSINESS
    GOALS?
    DO I EVEN NEED AN API?

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  29. @abestanway | [email protected]

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