Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Your API is a Product
Search
Abe Stanway
November 06, 2012
Technology
3
950
Your API is a Product
Business of APIs Conference 2012, both New York and London.
Video:
http://bit.ly/PBMjUT
Abe Stanway
November 06, 2012
Tweet
Share
More Decks by Abe Stanway
See All by Abe Stanway
Building Data Driven Organizations
astanway
1
200
MOM! My algorithms SUCK
astanway
15
2.7k
A Deep Dive into Monitoring with Skyline
astanway
6
1.8k
Bring the Noise: Continuously Deploying Under a Hailstorm of Metrics
astanway
34
7.8k
Data Visualization in the Trenches
astanway
5
680
Gifs as Language
astanway
2
780
Zen and the Art of Writing Commit Logs
astanway
3
790
Other Decks in Technology
See All in Technology
AWSアカウントのセキュリティ自動化、どこまで進める? 最適な設計と実践ポイント
yuobayashi
7
470
アジャイルな開発チームでテスト戦略の話は誰がする? / Who Talks About Test Strategy?
ak1210
1
390
JEDAI Meetup! Databricks AI/BI概要
databricksjapan
0
310
【詳説】コンテンツ配信 システムの複数機能 基盤への拡張
hatena
0
210
Raycast AI APIを使ってちょっと便利な拡張機能を作ってみた / created-a-handy-extension-using-the-raycast-ai-api
kawamataryo
0
210
AIエージェント元年@日本生成AIユーザ会
shukob
1
150
分解して理解する Aspire
nenonaninu
2
880
(機械学習システムでも) SLO から始める信頼性構築 - ゆる SRE#9 2025/02/21
daigo0927
0
260
Oracle Database Technology Night #87-1 : Exadata Database Service on Exascale Infrastructure(ExaDB-XS)サービス詳細
oracle4engineer
PRO
1
110
OPENLOGI Company Profile for engineer
hr01
1
20k
あなたが人生で成功するための5つの普遍的法則 #jawsug #jawsdays2025 / 20250301 HEROZ
yoshidashingo
2
230
AI Agent時代なのでAWSのLLMs.txtが欲しい!
watany
2
190
Featured
See All Featured
Designing for humans not robots
tammielis
250
25k
Site-Speed That Sticks
csswizardry
4
400
Navigating Team Friction
lara
183
15k
Bootstrapping a Software Product
garrettdimon
PRO
306
110k
How to Think Like a Performance Engineer
csswizardry
22
1.4k
It's Worth the Effort
3n
184
28k
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
rmw
33
2.8k
Gamification - CAS2011
davidbonilla
80
5.2k
XXLCSS - How to scale CSS and keep your sanity
sugarenia
248
1.3M
Sharpening the Axe: The Primacy of Toolmaking
bcantrill
40
2k
Building Adaptive Systems
keathley
40
2.4k
No one is an island. Learnings from fostering a developers community.
thoeni
21
3.1k
Transcript
YOUR API IS A PRODUCT @abestanway |
[email protected]
WHAT’S A PRODUCT?
DEFINITION: A PRODUCT IS SOMETHING YOUR USE OR CONSUME
YOUR API IS A PRODUCT. PEOPLE USE AND CONSUME IT.
APIS ARE APP HAMMERS
WHO LEADS PRODUCT?
WHO LEADS API?
YOUR API IS A PRODUCT. TREAT IT LIKE A PRODUCT.
DESIGN IS IMPORTANT.
DESIGN IS IMPORTANT. (this isn’t news)
None
MAKE YOUR API EASY TO USE. DESIGN IS USABILITY.
APIS ARE APP HAMMERS
NO ONE WANTS TO READ YOUR STUPID DOCS
SHOP LISTING LISTING IMAGE openapi.etsy.com/v2/shops/:id/listings/active openapi.etsy.com/v2/listings/:listing openapi.etsy.com/v2/listings/:listing/images openapi.etsy.com/v2/shops/:id
MINIMAL REGISTRATION
inviting developer page call to action relevant links requisite job
advertisement
FIGHT FOR YOUR DEVS. GIVE THEM ACCESS TO SWEET-ASS STUFF.
APIS ARE APP HAMMERS
MARKET YOUR API LIKE A PRODUCT?
MARKET YOUR API TO DEVELOPERS.
None
DEVANGELIZE your api
GREAT SUCCESS?
WHAT DOES SUCCESS LOOK LIKE?
THAT’S FOR YOU TO DECIDE.
WHAT ARE MY CORE BUSINESS GOALS? HOW DOES MY API
COMPLEMENT THESE GOALS?
HOW DOES MY API COMPLEMENT THESE GOALS? WHAT ARE MY
CORE BUSINESS GOALS? DO I EVEN NEED AN API?
@abestanway |
[email protected]