Your API is a Product

6601d82cf1b6776afd9c31f3d18294c3?s=47 Abe Stanway
November 06, 2012
Technology
3
570

Your API is a Product

Business of APIs Conference 2012, both New York and London.

Video: http://bit.ly/PBMjUT

6601d82cf1b6776afd9c31f3d18294c3?s=128

Abe Stanway

November 06, 2012
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Transcript

  1. 1.

    YOUR API IS A PRODUCT @abestanway | abe@etsy.com

  2. 2.

    WHAT’S A PRODUCT?

  3. 3.

    DEFINITION: A PRODUCT IS SOMETHING YOUR USE OR CONSUME

  4. 4.

    YOUR API IS A PRODUCT. PEOPLE USE AND CONSUME IT.

  5. 5.

    APIS ARE APP HAMMERS

  6. 6.

    WHO LEADS PRODUCT?

  7. 7.

    WHO LEADS API?

  8. 8.

    YOUR API IS A PRODUCT. TREAT IT LIKE A PRODUCT.

  9. 9.

    DESIGN IS IMPORTANT.

  10. 10.

    DESIGN IS IMPORTANT. (this isn’t news)

  11. 11.
    None
  12. 12.

    MAKE YOUR API EASY TO USE. DESIGN IS USABILITY.

  13. 13.

    APIS ARE APP HAMMERS

  14. 14.

    NO ONE WANTS TO READ YOUR STUPID DOCS

  15. 15.

    SHOP LISTING LISTING IMAGE openapi.etsy.com/v2/shops/:id/listings/active openapi.etsy.com/v2/listings/:listing openapi.etsy.com/v2/listings/:listing/images openapi.etsy.com/v2/shops/:id

  16. 16.

    MINIMAL REGISTRATION

  17. 17.

    inviting developer page call to action relevant links requisite job

    advertisement
  18. 18.

    FIGHT FOR YOUR DEVS. GIVE THEM ACCESS TO SWEET-ASS STUFF.

  19. 19.

    APIS ARE APP HAMMERS

  20. 20.

    MARKET YOUR API LIKE A PRODUCT?

  21. 21.

    MARKET YOUR API TO DEVELOPERS.

  22. 22.
    None
  23. 23.

    DEVANGELIZE your api

  24. 24.

    GREAT SUCCESS?

  25. 25.

    WHAT DOES SUCCESS LOOK LIKE?

  26. 26.

    THAT’S FOR YOU TO DECIDE.

  27. 27.

    WHAT ARE MY CORE BUSINESS GOALS? HOW DOES MY API

    COMPLEMENT THESE GOALS?
  28. 28.

    HOW DOES MY API COMPLEMENT THESE GOALS? WHAT ARE MY

    CORE BUSINESS GOALS? DO I EVEN NEED AN API?
  29. 29.

    @abestanway | abe@etsy.com