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Your API is a Product
Abe Stanway
November 06, 2012
Technology
3
610
Your API is a Product
Business of APIs Conference 2012, both New York and London.
Video:
http://bit.ly/PBMjUT
Abe Stanway
November 06, 2012
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Transcript
YOUR API IS A PRODUCT @abestanway | abe@etsy.com
WHAT’S A PRODUCT?
DEFINITION: A PRODUCT IS SOMETHING YOUR USE OR CONSUME
YOUR API IS A PRODUCT. PEOPLE USE AND CONSUME IT.
APIS ARE APP HAMMERS
WHO LEADS PRODUCT?
WHO LEADS API?
YOUR API IS A PRODUCT. TREAT IT LIKE A PRODUCT.
DESIGN IS IMPORTANT.
DESIGN IS IMPORTANT. (this isn’t news)
None
MAKE YOUR API EASY TO USE. DESIGN IS USABILITY.
APIS ARE APP HAMMERS
NO ONE WANTS TO READ YOUR STUPID DOCS
SHOP LISTING LISTING IMAGE openapi.etsy.com/v2/shops/:id/listings/active openapi.etsy.com/v2/listings/:listing openapi.etsy.com/v2/listings/:listing/images openapi.etsy.com/v2/shops/:id
MINIMAL REGISTRATION
inviting developer page call to action relevant links requisite job
advertisement
FIGHT FOR YOUR DEVS. GIVE THEM ACCESS TO SWEET-ASS STUFF.
APIS ARE APP HAMMERS
MARKET YOUR API LIKE A PRODUCT?
MARKET YOUR API TO DEVELOPERS.
None
DEVANGELIZE your api
GREAT SUCCESS?
WHAT DOES SUCCESS LOOK LIKE?
THAT’S FOR YOU TO DECIDE.
WHAT ARE MY CORE BUSINESS GOALS? HOW DOES MY API
COMPLEMENT THESE GOALS?
HOW DOES MY API COMPLEMENT THESE GOALS? WHAT ARE MY
CORE BUSINESS GOALS? DO I EVEN NEED AN API?
@abestanway | abe@etsy.com