Your API is a Product

Business of APIs Conference 2012, both New York and London.

Video: http://bit.ly/PBMjUT

1. YOUR API IS A PRODUCT @abestanway | abe@etsy.com
2. WHAT’S A PRODUCT?
3. DEFINITION: A PRODUCT IS SOMETHING YOUR USE OR CONSUME
4. YOUR API IS A PRODUCT. PEOPLE USE AND CONSUME IT.
5. APIS ARE APP HAMMERS
6. WHO LEADS PRODUCT?
7. WHO LEADS API?
8. YOUR API IS A PRODUCT. TREAT IT LIKE A PRODUCT.
9. DESIGN IS IMPORTANT.
10. DESIGN IS IMPORTANT. (this isn’t news)
12. MAKE YOUR API EASY TO USE. DESIGN IS USABILITY.
13. APIS ARE APP HAMMERS
14. NO ONE WANTS TO READ YOUR STUPID DOCS
15. SHOP LISTING LISTING IMAGE openapi.etsy.com/v2/shops/:id/listings/active openapi.etsy.com/v2/listings/:listing openapi.etsy.com/v2/listings/:listing/images openapi.etsy.com/v2/shops/:id
16. MINIMAL REGISTRATION
17. inviting developer page call to action relevant links requisite job advertisement
18. FIGHT FOR YOUR DEVS. GIVE THEM ACCESS TO SWEET-ASS STUFF.
19. APIS ARE APP HAMMERS
20. MARKET YOUR API LIKE A PRODUCT?
21. MARKET YOUR API TO DEVELOPERS.
23. DEVANGELIZE your api
24. GREAT SUCCESS?
25. WHAT DOES SUCCESS LOOK LIKE?
26. THAT’S FOR YOU TO DECIDE.
27. WHAT ARE MY CORE BUSINESS GOALS? HOW DOES MY API COMPLEMENT THESE GOALS?
28. HOW DOES MY API COMPLEMENT THESE GOALS? WHAT ARE MY CORE BUSINESS GOALS? DO I EVEN NEED AN API?
29. @abestanway | abe@etsy.com