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5 Ways to Maintain Engagement After the Event feat: ShopRaise

Auctria
October 01, 2021

5 Ways to Maintain Engagement After the Event feat: ShopRaise

- Choose complimentary engagement goals
- Event engagement starts before the event
- Incorporate post event engagement at the event
- Post Event Engagement Analysis
- Provide new opportunities for engagement

Auctria

October 01, 2021
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  1. 5 Ways to Maintain Engagement After the
    Event
    Featuring: Rebecca Fowler, ShopRaise

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  2. 10 years, over 40k auction & event fundraisers
    350 Million dollars raised

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  3. Who are we
    Shaun – CEO / Founder
    Rebecca – SVP Business Development

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  4. Agenda:
    5 Ways to Maintain Engagement After
    an Event
    - Choose complimentary engagement goals
    - Event engagement starts before the event
    - Incorporate post event engagement at the eve
    - Post Event Engagement Analysis
    - Provide new opportunities for engagement

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  5. Event Lifecycle

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  6. Choose complimentary engagement
    goals
    • Consider the call to action at the
    event
    • Engagement types like volunteers…
    • Create post-engagement plan for the
    event
    • Define post event call to action
    What type of post-event engagement do you want
    from your attendees

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  7. Event engagement starts before the
    event
    • Invitation – set the expectation
    • Reminder Emails / Posts
    • Add a more ways to support section
    in your communications
    Choose which pre-event communications to include
    your post event CTA

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  8. Incorporate post event engagement at the
    event
    • Announce calls to action at the event
    • Ask attendees to complete tasks at the
    event
    • Create prize incentives for completing
    calls to action at the event
    • Invite all to continue supporting your
    organization after the event
    Include an announcement, signup or activity for your
    post engagement CTA
    For event ideas -
    https://www.auctria.com/blog/proven-revenue-generators-for-an-
    event-fundraiser/

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  9. Post Event Engagement Analysis
    Customize your communications and post event CTA
    for your different supporter groups
    • Analyze your supporters”
    attributes
    • Segment your supporters into
    cohorts
    • Customize communication

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  10. Provide new opportunities for engagement
    • Volunteer opportunities
    • Share, share, share
    • Recurring donations
    • ShopRaise

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  11. Each event has its own microsite, very
    easy to customize
    ● Link on the website menu
    ● Button
    ● Footer of each page
    Great way to support the cause if they don’t find
    something they want to bid on.
    Event Website Building with Auctria

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  12. Include the ShopRaise information as
    another way to support the cause on
    notifications
    ● Outbid email
    ● Item won email
    ● Bidder statement
    Add links, images and descriptive text
    Modify Auctria System Notifications

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  13. ShopRaise is a simple way to turn your supporters’ everyday shopping
    into donations for your nonprofit at almost 1,000 participating
    retailers.
    And best of all it’s Free!
    Retailers Subject to change

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  14. Our app is a great way to add an additional year-round fundraiser to your
    nonprofit, all at no cost to you.
    • They don’t pay more and get to use great
    coupons and deals
    • Supporters can use the ShopRaise app to
    shop at home or on the go
    • It’s FREE for you and your supporters
    Here is how it
    works…

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  15. ShopRaise can help you reach your fundraising goals.
    The more your supporters shop the more you earn each
    year.
    Each supporter can raise hundreds of
    dollars per year for your cause.

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  16. Setting up your ShopRaise account includes:
    • Customizing logo, image
    • Add a ShopRaise listing to your website
    utilizing your logo, branding, and messaging.

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  17. Your ShopRaise admin has all the reports and marketing
    materials you will need to spread the word.

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  18. https://shopraise.com/organizations
    https://www.instagram.com/shopraise2/
    https://www.facebook.com/ShopRaise1/
    https://www.linkedin.com/company/shopraise/
    [email protected]

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  19. Stay in Touch
    with Auctria
    @auctria
    Email: [email protected]
    FB Group: Auction Team Talk
    Auctria Launch & Assist

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