5 Ways to Maintain Engagement After the Event feat: ShopRaise

- Choose complimentary engagement goals
- Event engagement starts before the event
- Incorporate post event engagement at the event
- Post Event Engagement Analysis
- Provide new opportunities for engagement

Transcript

1. 5 Ways to Maintain Engagement After the Event Featuring: Rebecca Fowler, ShopRaise
2. 10 years, over 40k auction & event fundraisers 350 Million dollars raised
3. Who are we Shaun – CEO / Founder Rebecca – SVP Business Development
4. Agenda: 5 Ways to Maintain Engagement After an Event - Choose complimentary engagement goals - Event engagement starts before the event - Incorporate post event engagement at the eve - Post Event Engagement Analysis - Provide new opportunities for engagement
5. Event Lifecycle
6. Choose complimentary engagement goals • Consider the call to action at the event • Engagement types like volunteers… • Create post-engagement plan for the event • Define post event call to action What type of post-event engagement do you want from your attendees
7. Event engagement starts before the event • Invitation – set the expectation • Reminder Emails / Posts • Add a more ways to support section in your communications Choose which pre-event communications to include your post event CTA
8. Incorporate post event engagement at the event • Announce calls to action at the event • Ask attendees to complete tasks at the event • Create prize incentives for completing calls to action at the event • Invite all to continue supporting your organization after the event Include an announcement, signup or activity for your post engagement CTA For event ideas - https://www.auctria.com/blog/proven-revenue-generators-for-an- event-fundraiser/
9. Post Event Engagement Analysis Customize your communications and post event CTA for your different supporter groups • Analyze your supporters” attributes • Segment your supporters into cohorts • Customize communication
10. Provide new opportunities for engagement • Volunteer opportunities • Share, share, share • Recurring donations • ShopRaise
11. Each event has its own microsite, very easy to customize • Link on the website menu • Button • Footer of each page Great way to support the cause if they don’t find something they want to bid on. Event Website Building with Auctria
12. Include the ShopRaise information as another way to support the cause on notifications • Outbid email • Item won email • Bidder statement Add links, images and descriptive text Modify Auctria System Notifications
14. ShopRaise is a simple way to turn your supporters’ everyday shopping into donations for your nonprofit at almost 1,000 participating retailers. And best of all it’s Free! Retailers Subject to change
15. Our app is a great way to add an additional year-round fundraiser to your nonprofit, all at no cost to you. • They don’t pay more and get to use great coupons and deals • Supporters can use the ShopRaise app to shop at home or on the go • It’s FREE for you and your supporters Here is how it works…
16. ShopRaise can help you reach your fundraising goals. The more your supporters shop the more you earn each year. Each supporter can raise hundreds of dollars per year for your cause.
17. Setting up your ShopRaise account includes: • Customizing logo, image • Add a ShopRaise listing to your website utilizing your logo, branding, and messaging.
18. Your ShopRaise admin has all the reports and marketing materials you will need to spread the word.
19. https://shopraise.com/organizations https://www.instagram.com/shopraise2/ https://www.facebook.com/ShopRaise1/ https://www.linkedin.com/company/shopraise/ Rfowler@ShopRaise.com
20. Stay in Touch with Auctria @auctria Email: hello@auctria.com FB Group: Auction Team Talk Auctria Launch & Assist