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6_Tips_AJ.pptx.pdf

 6_Tips_AJ.pptx.pdf

Auctria

April 27, 2021
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  1. About A.J. and Queen Bee Fundraising... • A.J. Steinberg, CFRE,

    is president of Malibu-based event planning company Masquerade Events in 1999 • She founded Queen Bee Fundraising in order to teach nonprofits strategies for planning successful fundraising events • She has produced over 100 successful events over the past two decades and raised millions of dollars for organizations
  2. A.J.’s Tip 1 Create Goals and Plan a Strategy There

    are 5 goals for every event • Fundraising • Community Awareness • Program Awareness • A Call to Action • Appreciation How will you achieve these 5 goals?
  3. A.J.’s Tip 2 Have Clearly Written Cancel and Reschedule Policies

    • Determine if refunds will be given • Place policy on website and invitations • Check cancellation policy of your venues
  4. A.J.’s Tip 3 Strategize for Maximum Guest & Sponsor Engagement

    • Understand your guests’ attention spans • Edit your stage program content • Sequence your stage program properly • Treat sponsors like VIPs
  5. A.J.’s Tip 4 Focus on Building Community During Your Events

    • Events should create relationships • Events should strengthen existing bonds • It is up to you to foster community ties
  6. A.J.’s Tip 5 Look at Events as Stewardship Opportunities •

    A successful fundraiser raises money before, during and after the actual event • It is up to your organization’s staff and board to make personal connections during events
  7. A.J.’s Tip 6 Have a Post-Event Protocol in Place •

    Don’t wait until after the event to create one • Appreciation of guests is key • Consistency is important