Do These 3 Things NOW to Guarantee Your Holiday Fundraising Success featuring Sandy Rees

In this workshop, you'll learn some simple, practical steps you can take to build relationships with donors, even if you've let things slide for the past few months. You'll learn:

How to warm up your donors and even uncover a matching gift prospect for your Year-End or Giving Tuesday campaign.
How to map out when you'll ask and what you'll ask for so you can stop shooting from the hop and instead work from a plan with full confidence that donors will give.
What a great example of a Fall ask looks like and what makes it great.

Transcript

1. Do These 3 Things NOW to
   Blow Past Your Holiday
   Fundraising Goals
   Sandy Rees
   Chief Encouragement Officer
   

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2. You’re in the right place…
    Need to raise BIG BUCKS during the holidays!
    Aren’t sure how to do that
    Believe in planning and want to get yourself
   ready for success
    Want some ninja tips to blow past your goals!
   

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3. About me --
    Fundraising Nerd
    Trainer
    Animal lover
    Founder & Host of
   Fundraising TV
   me and Ginger
   

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4. Here’s my story…
   

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5. I wasn’t born with
   fundraising skills…
   

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6. I didn’t sign up for
   fundraising at career day
   

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7. Where I learned it was…
   

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8. What happened was…
   

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9. Today…
   

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10. Holidays 2021
    “We did it!” “We reached our goal early.
    What do we do now?”
    “Thank you, thank you!!
    “We’ve never raised that
    much during the holidays
    before!”
    “I can’t believe we did it!”
    “That was amazing!”
    

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11. Let’s jump in!
    

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12. Truth --
    WHEN YOU RAISE
    MORE MONEY,
    YOU CAN CHANGE
    MORE LIVES.
    

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13. Common Problems:
     Assuming that people will give just because
    it’s the holidays
     Waiting until the last minute to plan
     Over-asking
     Bad asks/begging
    

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14. Here’s where we are:
    You are here
    Fundraising
    season
    starts
    Prime time!
    

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15. Here’s what you need:
    Start now!
    Fundraising
    season
    starts
    Prime time!
    

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16. Before you can eat cake:
    

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17. Before you
    can eat
    cake:
     Choose a recipe
     Decide when you’ll bake
     Shop for ingredients
     Mix the ingredients
     Bake the cake
     Let it cool
     Grab a fork!!
    

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18. Same with
    Fall/Holiday
    fundraising
    

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19. What Good fundraising is:
     Donor focused
     Partnership
     Transformational for the donor AND the
    charity
    

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20. What fundraising isn’t:
     Begging
     Arm twisting
     “Hitting people up”
    

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22. Do lots of this NOW
    

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23. Maintain a positive balance
    

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24. Strategy #1: Warm Up Donors
     Lots of warm touches
     Remind them they’re the hero
     Make ‘em feel good!
    

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25. What that means…
     Consistent, warm communications
     More stories, more photos, more video
     More invitations to connect
    

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26. Ninja ideas:
     Mid-Year Update
     Thank-you video
     Thank-you calls to
    your best donors**
    

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27. Strategy #2: Map it out
     Number of Asks
     When will you Ask?
     What happens when you’re not Asking?
    

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28. Ninja Trick: 3-to-1 ratio
    

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29. Ninja trick: Calendar it
    

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30. Strategy #3: Covid-Proof
    Your plans
     Always have a virtual option
     Leverage online fundraising (you can do
    more!)
     Highlight the sense of urgency
    

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31. Explain why you
    need help NOW!
     What will happen if you
    meet your goal?
     What will happen if you
    DON’T? Will lives fall
    through the cracks?
    

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32. Now what?
    

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33. Resource
    

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34. Get Your Fall/Holiday
    Fundraising Plan done!
    

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35. Your plan for success!
     What to say to get waves of donations
     Strategically time your Asks so you don’t wear
    people out
     Thank people so well they share what you
    send!
     120-Day Foolproof Holiday Fundraising Plan
    

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36. www.InspiredFundraisingRetreat.com
    People Say…
    

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37. Sign up!
    Tickets: $197 $177 (save $20)
    Bonus! Last Chance Appeal Swipe File
    (ends 8/24/22)
    Fast Action Bonus: Matching Gift Request Scripts
    (expires midnight 8/18/22)
    www.GetFullyFunded.com/Auctria
    September 22-23, 2022
    

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