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Effective Events Start With Strategic Design: Here’s How

Auctria
March 08, 2023

Effective Events Start With Strategic Design: Here’s How

featuring Devon Pasha

Auctria

March 08, 2023
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Transcript

  1. What is an “event”?
    featuring Devon Pasha, CMP, CED

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  2. 50K Auctions & event fundraisers
    Over $500 Million raised using Auctria

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  3. What is an
    “event”?
    If you can’t define the concept
    it’s difficult to achieve the
    desired results

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  4. Common Event Roadmap
    1 3 5
    6
    4
    2
    Choose a date and
    time Send out invitations
    Select Speakers and
    Entertainment
    Select a venue Plan Food and
    Beverage
    Hope it all goes to
    plan

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  5. Design vs Plan
    Creating event
    prototypes based on
    the desired behavior
    change for the events
    key stakeholders…
    Architect
    Taking the Design and
    using it as a guide to
    plan the logistics for
    the event…
    Construction

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  6. Benefits of Design
    ● A way to show the value of your event
    ● Better attendee engagement
    ● Measurable results
    ● Alignment with strategic goals

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  7. Who are
    you
    designing
    for?

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  8. Questions to ask about your
    stakeholders…
    What is the desired
    exiting behavior after
    the event?
    Who are
    they?
    What is their
    behavior
    before the
    event?

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  10. ● They form the
    constraints in
    which the EVENT
    DESIGN must
    deliver it’s intended
    value
    ● Once this is defined
    the creative
    challenge has been
    set.
    FRAME

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  11. ● Frame consists 6 blocks
    on our event Canvas:
    ○ Commitment,
    ○ Return,
    ○ Cost,
    ○ Revenues,
    ○ Jobs to be Done
    ○ Promise
    FRAME

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  14. Experience Journey
    1 3 5
    6
    4
    2
    Awareness of the
    Event
    Last follow up email

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  15. “I’ve learned that
    people will forget
    what you said,
    people will forget
    what you did, but
    people will never
    forget how you
    made them feel.”

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  16. Questions to ask…
    What are the make or
    break moments for
    any given
    Stakeholder?
    Where can
    you deliver
    more
    experience
    than
    expected?
    How does
    this
    experience
    shape the
    intended
    behavior
    change?

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  18. Thanks!
    Any questions?
    You can find me at:
    [email protected]
    @eventcanvas

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  19. Extra Resources
    www.edco.global
    Use Coupon Code: “Auctria” for free shipping off
    any order from the Toolstore and discounted
    training!

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  20. Stay in Touch
    with Auctria
    @auctria
    Email: [email protected]
    FB Group: Auction Team Talk
    Auctria Launch & Assist

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