Effective Events Start With Strategic Design: Here’s How

featuring Devon Pasha

Transcript

1. What is an “event”? featuring Devon Pasha, CMP, CED
2. 50K Auctions & event fundraisers Over $500 Million raised using Auctria
3. What is an “event”? If you can’t define the concept it’s difficult to achieve the desired results
4. Common Event Roadmap 1 3 5 6 4 2 Choose a date and time Send out invitations Select Speakers and Entertainment Select a venue Plan Food and Beverage Hope it all goes to plan
5. Design vs Plan Creating event prototypes based on the desired behavior change for the events key stakeholders… Architect Taking the Design and using it as a guide to plan the logistics for the event… Construction
6. Benefits of Design • A way to show the value of your event • Better attendee engagement • Measurable results • Alignment with strategic goals
7. Who are you designing for?
8. Questions to ask about your stakeholders… What is the desired exiting behavior after the event? Who are they? What is their behavior before the event?
10. • They form the constraints in which the EVENT DESIGN must deliver it’s intended value • Once this is defined the creative challenge has been set. FRAME
11. • Frame consists 6 blocks on our event Canvas: ◦ Commitment, ◦ Return, ◦ Cost, ◦ Revenues, ◦ Jobs to be Done ◦ Promise FRAME
14. Experience Journey 1 3 5 6 4 2 Awareness of the Event Last follow up email
15. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
16. Questions to ask… What are the make or break moments for any given Stakeholder? Where can you deliver more experience than expected? How does this experience shape the intended behavior change?
18. Thanks! Any questions? You can find me at: Devon@edco.global @eventcanvas
19. Extra Resources www.edco.global Use Coupon Code: “Auctria” for free shipping off any order from the Toolstore and discounted training!
20. Stay in Touch with Auctria @auctria Email: hello@auctria.com FB Group: Auction Team Talk Auctria Launch & Assist