Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Effective Events Start With Strategic Design: Here’s How
Search
Auctria
PRO
March 08, 2023
Technology
0
100
Effective Events Start With Strategic Design: Here’s How
featuring Devon Pasha
Auctria
PRO
March 08, 2023
Tweet
Share
More Decks by Auctria
See All by Auctria
How to grow long-term relationships with event supporters using a CRM
auctria
PRO
0
47
Canva for Nonprofits
auctria
PRO
0
33
Impact Measurement 101: How Impact Measurement Helps You Raise Money and Raise Awareness
auctria
PRO
0
32
How to Make Your Golf Tournament a Financial Force for Good
auctria
PRO
0
63
Auctria Excellence
auctria
PRO
0
67
The Magic of Momentum: Building the Most Profitable Event Timeline
auctria
PRO
0
70
Unlocking Your Event: Delivering a Guest Experience That Exceeds Expectations
auctria
PRO
0
140
Journeys & Jewels
auctria
PRO
0
50
Mastering Milestones, day of and post-event checklist with GFS Events
auctria
PRO
0
110
Other Decks in Technology
See All in Technology
開発生産性大幅アップ!Postman VS Code拡張機能
nagix
2
370
Tableau事例紹介 / Tableau Case Study of Eureka
kazuya_araki_tokyo
1
190
本当のAWS基礎
toru_kubota
0
490
オーナーシップを持つ領域を明確にする
konifar
13
3.1k
Hands-on Gemini, the Google DeepMind LLM
meteatamel
1
110
アクセシビリティを考慮したUI/CSSフレームワーク・ライブラリ選定
yajihum
2
1k
JAWS-UG Bedrock Claude Night
yamahiro
3
540
テストプロセスで大事にしていること #jasstnano
makky_tyuyan
0
160
推しは推せるときに推せ! プロダクトにフィードバックしていこう
nakasho
0
290
日本におけるデータエンジニアリングのこれまでとこれから
foursue
16
4.2k
レガシーをぶっ壊せ。AEONで始めるDevRelの話 / Qiita Night 2024-2-22
aeonpeople
3
1.3k
MySQL の SQL クエリチューニングの要所を掴む勉強会
andpad
2
6k
Featured
See All Featured
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
116
18k
5 minutes of I Can Smell Your CMS
philhawksworth
199
19k
Bootstrapping a Software Product
garrettdimon
PRO
302
110k
Mobile First: as difficult as doing things right
swwweet
216
8.6k
Automating Front-end Workflow
addyosmani
1356
200k
Optimizing for Happiness
mojombo
370
69k
Unsuck your backbone
ammeep
663
57k
Clear Off the Table
cherdarchuk
84
310k
Testing 201, or: Great Expectations
jmmastey
28
6.3k
Intergalactic Javascript Robots from Outer Space
tanoku
266
26k
Learning to Love Humans: Emotional Interface Design
aarron
267
39k
The MySQL Ecosystem @ GitHub 2015
samlambert
243
12k
Transcript
What is an “event”? featuring Devon Pasha, CMP, CED
50K Auctions & event fundraisers Over $500 Million raised using
Auctria
What is an “event”? If you can’t define the concept
it’s difficult to achieve the desired results
Common Event Roadmap 1 3 5 6 4 2 Choose
a date and time Send out invitations Select Speakers and Entertainment Select a venue Plan Food and Beverage Hope it all goes to plan
Design vs Plan Creating event prototypes based on the desired
behavior change for the events key stakeholders… Architect Taking the Design and using it as a guide to plan the logistics for the event… Construction
Benefits of Design • A way to show the value
of your event • Better attendee engagement • Measurable results • Alignment with strategic goals
Who are you designing for?
Questions to ask about your stakeholders… What is the desired
exiting behavior after the event? Who are they? What is their behavior before the event?
None
• They form the constraints in which the EVENT DESIGN
must deliver it’s intended value • Once this is defined the creative challenge has been set. FRAME
• Frame consists 6 blocks on our event Canvas: ◦
Commitment, ◦ Return, ◦ Cost, ◦ Revenues, ◦ Jobs to be Done ◦ Promise FRAME
None
None
Experience Journey 1 3 5 6 4 2 Awareness of
the Event Last follow up email
“I’ve learned that people will forget what you said, people
will forget what you did, but people will never forget how you made them feel.”
Questions to ask… What are the make or break moments
for any given Stakeholder? Where can you deliver more experience than expected? How does this experience shape the intended behavior change?
None
Thanks! Any questions? You can find me at:
[email protected]
@eventcanvas
Extra Resources www.edco.global Use Coupon Code: “Auctria” for free shipping
off any order from the Toolstore and discounted training!
Stay in Touch with Auctria @auctria Email:
[email protected]
FB Group:
Auction Team Talk Auctria Launch & Assist