Effective Events Start With Strategic Design: Here’s How

featuring Devon Pasha

Transcript

1. What is an “event”?
   featuring Devon Pasha, CMP, CED
   

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2. 50K Auctions & event fundraisers
   Over $500 Million raised using Auctria
   

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3. What is an
   “event”?
   If you can’t define the concept
   it’s difficult to achieve the
   desired results
   

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4. Common Event Roadmap
   1 3 5
   6
   4
   2
   Choose a date and
   time Send out invitations
   Select Speakers and
   Entertainment
   Select a venue Plan Food and
   Beverage
   Hope it all goes to
   plan
   

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5. Design vs Plan
   Creating event
   prototypes based on
   the desired behavior
   change for the events
   key stakeholders…
   Architect
   Taking the Design and
   using it as a guide to
   plan the logistics for
   the event…
   Construction
   

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6. Benefits of Design
   ● A way to show the value of your event
   ● Better attendee engagement
   ● Measurable results
   ● Alignment with strategic goals
   

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7. Who are
   you
   designing
   for?
   

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8. Questions to ask about your
   stakeholders…
   What is the desired
   exiting behavior after
   the event?
   Who are
   they?
   What is their
   behavior
   before the
   event?
   

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10. ● They form the
    constraints in
    which the EVENT
    DESIGN must
    deliver it’s intended
    value
    ● Once this is defined
    the creative
    challenge has been
    set.
    FRAME
    

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11. ● Frame consists 6 blocks
    on our event Canvas:
    ○ Commitment,
    ○ Return,
    ○ Cost,
    ○ Revenues,
    ○ Jobs to be Done
    ○ Promise
    FRAME
    

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14. Experience Journey
    1 3 5
    6
    4
    2
    Awareness of the
    Event
    Last follow up email
    

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15. “I’ve learned that
    people will forget
    what you said,
    people will forget
    what you did, but
    people will never
    forget how you
    made them feel.”
    

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16. Questions to ask…
    What are the make or
    break moments for
    any given
    Stakeholder?
    Where can
    you deliver
    more
    experience
    than
    expected?
    How does
    this
    experience
    shape the
    intended
    behavior
    change?
    

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18. Thanks!
    Any questions?
    You can find me at:
    Devon@edco.global
    @eventcanvas
    

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19. Extra Resources
    www.edco.global
    Use Coupon Code: “Auctria” for free shipping off
    any order from the Toolstore and discounted
    training!
    

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20. Stay in Touch
    with Auctria
    @auctria
    Email: hello@auctria.com
    FB Group: Auction Team Talk
    Auctria Launch & Assist
    

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