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Effective Events Start With Strategic Design: Here’s How
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Auctria
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March 08, 2023
Technology
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Effective Events Start With Strategic Design: Here’s How
featuring Devon Pasha
Auctria
PRO
March 08, 2023
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Transcript
What is an “event”? featuring Devon Pasha, CMP, CED
50K Auctions & event fundraisers Over $500 Million raised using
Auctria
What is an “event”? If you can’t define the concept
it’s difficult to achieve the desired results
Common Event Roadmap 1 3 5 6 4 2 Choose
a date and time Send out invitations Select Speakers and Entertainment Select a venue Plan Food and Beverage Hope it all goes to plan
Design vs Plan Creating event prototypes based on the desired
behavior change for the events key stakeholders… Architect Taking the Design and using it as a guide to plan the logistics for the event… Construction
Benefits of Design • A way to show the value
of your event • Better attendee engagement • Measurable results • Alignment with strategic goals
Who are you designing for?
Questions to ask about your stakeholders… What is the desired
exiting behavior after the event? Who are they? What is their behavior before the event?
None
• They form the constraints in which the EVENT DESIGN
must deliver it’s intended value • Once this is defined the creative challenge has been set. FRAME
• Frame consists 6 blocks on our event Canvas: ◦
Commitment, ◦ Return, ◦ Cost, ◦ Revenues, ◦ Jobs to be Done ◦ Promise FRAME
None
None
Experience Journey 1 3 5 6 4 2 Awareness of
the Event Last follow up email
“I’ve learned that people will forget what you said, people
will forget what you did, but people will never forget how you made them feel.”
Questions to ask… What are the make or break moments
for any given Stakeholder? Where can you deliver more experience than expected? How does this experience shape the intended behavior change?
None
Thanks! Any questions? You can find me at:
[email protected]
@eventcanvas
Extra Resources www.edco.global Use Coupon Code: “Auctria” for free shipping
off any order from the Toolstore and discounted training!
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