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Effective Events Start With Strategic Design: Here’s How

Effective Events Start With Strategic Design: Here’s How

featuring Devon Pasha


March 08, 2023

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  1. What is an “event”? If you can’t define the concept

    it’s difficult to achieve the desired results
  2. Common Event Roadmap 1 3 5 6 4 2 Choose

    a date and time Send out invitations Select Speakers and Entertainment Select a venue Plan Food and Beverage Hope it all goes to plan
  3. Design vs Plan Creating event prototypes based on the desired

    behavior change for the events key stakeholders… Architect Taking the Design and using it as a guide to plan the logistics for the event… Construction
  4. Benefits of Design • A way to show the value

    of your event • Better attendee engagement • Measurable results • Alignment with strategic goals
  5. Questions to ask about your stakeholders… What is the desired

    exiting behavior after the event? Who are they? What is their behavior before the event?
  6. • They form the constraints in which the EVENT DESIGN

    must deliver it’s intended value • Once this is defined the creative challenge has been set. FRAME
  7. • Frame consists 6 blocks on our event Canvas: ◦

    Commitment, ◦ Return, ◦ Cost, ◦ Revenues, ◦ Jobs to be Done ◦ Promise FRAME
  8. Experience Journey 1 3 5 6 4 2 Awareness of

    the Event Last follow up email
  9. “I’ve learned that people will forget what you said, people

    will forget what you did, but people will never forget how you made them feel.”
  10. Questions to ask… What are the make or break moments

    for any given Stakeholder? Where can you deliver more experience than expected? How does this experience shape the intended behavior change?
  11. Extra Resources www.edco.global Use Coupon Code: “Auctria” for free shipping

    off any order from the Toolstore and discounted training!