Common Event Roadmap 1 3 5 6 4 2 Choose a date and time Send out invitations Select Speakers and Entertainment Select a venue Plan Food and Beverage Hope it all goes to plan
Design vs Plan Creating event prototypes based on the desired behavior change for the events key stakeholders… Architect Taking the Design and using it as a guide to plan the logistics for the event… Construction
● They form the constraints in which the EVENT DESIGN must deliver it’s intended value ● Once this is defined the creative challenge has been set. FRAME
Questions to ask… What are the make or break moments for any given Stakeholder? Where can you deliver more experience than expected? How does this experience shape the intended behavior change?