Event and Auction Fundraising Ingredients for 2021

Agenda:
* Event Fundraiser Opportunities and Expectations
* No single recipe for event fundraising
* Online auction
* Donation campaign
* Virtual event
* Virtual event w/live auction
* Benefits, boosters and considerations of all types of virtual events
* Tools and technology considerations
* Q + A

Transcript

1. Event and Auction Fundraising Ingredients for
   2021
   

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2. Q4 2020 over 1500 auction & event fundraisers
   

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3. Agenda:
   Opportunities and Expectations
   ● No single recipe for event fundraising
   ○ Online auction,
   ○ Donation campaign,
   ○ Virtual event,
   ○ Virtual event w/live auction
   ● Benefits, boosters and considerations
   of all types of virtual events
   ● Tools and technology considerations
   ● Reach
   ● Q + A
   

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4. Many Routes to the Same Destination
   Take the route for YOUR
   organization that is:
   ● On budget
   ● Has the correct pilot or driver
   ● Has the correct vehicle
   

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5. History & Goals
   History of previous events
   ● Donors
   ● Sponsors
   ● Bidders
   ● Be realistic yet optimistic
   Goals
   ● Financial
   ● Build donor/supporter list
   ● New volunteers
   

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9. Online Event Benefits
   Benefits
   ● Runs days not hours
   ● Pre registration not necessary
   ● Auction items that are appealing to the
   audience
   ● Broader audience, no ticket or
   admission required
   ● Easy to share event
   ● Easy to share an item
   ● Can be run with small team
   ● Auction is open 24 hours a day
   

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10. Online Auctria Booster
    Boosters:
    ● Daily updates
    ● Day-only items
    ● Featured items with an influencer
    ● For sale merchandise
    ● Donation buttons
    ● Anti-sniping
    ● Proxy bidding
    ● Text-2-register, donate, bid
    ● Beautiful website
    ● Display auction item catalog
    ● Video on website
    ● Video for auction item
    

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11. Online Event Considerations
    Considerations
    ● Limited social interaction
    ● Distribute auction items post event
    ● Bidders tend to be active at the
    beginning and end of auction with a lull
    in the middle
    ● Engage for final push
    ● Lessen friction for registration
    ● Educate audience, teach them how-to
    

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12. Donation Only Benefits
    Benefits
    ● Stand-alone campaign
    ● Showcase mission & successes
    ● Illustrate current and future needs
    ● Use video and images
    ● Expand reach
    ● Publicize any donation match
    Don’t be shy asking for cash donations
    

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13. Donation Only Boosters
    Boosters
    ● Be clear about where the funds are
    going
    ● Fund a need
    ● Make it easy
    ● Buttons for quick tap
    ● Text-2-donate
    ● Immediate payment, no registration
    required
    

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14. Donation Only Considerations
    Considerations
    ● Appeal to cash-only audience
    ● Timing with other asks or events
    ● Look internally for guidance
    ● Use your email channel
    ● Reason to visit the donation page
    ● Reason to give
    Unit of service amount, what will this be
    funding
    

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15. Where will people be viewing the
    show
    ● Facebook
    ● YouTube
    ● Website
    ● Zoom
    How are you going to get the broadcast out?
    ● Natively (platform directly ie Facebook Live)
    ● Compositing and streaming (ie OBS
    Streamyard)
    

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16. Virtual Event Benefits
    Benefits
    ● Connect with a purpose
    ● Longer format to engage and share impact
    messaging
    ● Tie in online auction
    ● Messaging from leadership
    ● Impact stories
    ● Pre-party
    ● Live chat
    ● Public recognition of donors & sponsors
    ● Have fun
    

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17. Virtual Event ONLY
    Benefits
    ● Focus more time on mission
    ● Event, concert, trivia, symphony, special
    service (MORE fun)
    ● Special event can live on bring in
    attention and funds
    ● At home party activity (painting,
    cooking, wine tasting)
    ● Donation campaign
    

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18. Virtual Event w/Live Auction
    Benefits
    ● Live auction items
    ● Recognize bidders as they bid and
    donate
    ● Opportunity to raise money using
    special auction items
    ● Add variety to the virtual event
    ● Live bidding builds energy
    ● Encourage those that can’t bid to
    donate in other ways
    Use Auctria’s Live Auction Controller to
    make the magic happen
    

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20. Virtual Event Considerations
    Considerations
    ● Filling the time with meaningful content
    ● Full script
    ● Getting the audience to tune in
    ● Keeping the attention of the audience
    ● Enough of an audience to make it work
    ● Enough bidders to bid on live auction
    items
    ● Tech and people
    Plan for multiple practices with everyone
    involved.
    

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21. Auctria Pre-Event
    Pre Event Website
    ● Sponsor sales
    ● Ticket sales
    ● For-sale items in advance
    ● Catalog preview
    ● Seeking donations
    ● Solicitation form on event website
    ● Landing page for general inquiries
    

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22. Auctria Event
    Event
    ● Go live auction & donations
    ● First impressions matter
    ● Auction catalog desiriable
    ● Item images
    ● Buy-in parties as buy-it-now
    ● System communications
    ● Online auction proxy bidding & anti-sniping
    ● Using the website to optimize messaging and
    catalog
    ● Mobile app for quick bidding
    ● Thermometer (optional)
    

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23. Auctria Close & Post-Event
    Notifications
    ● System will send out item won
    notifications,
    ● You can trigger receipts &
    statements
    ● Bidder can view account summary
    Post-Event communications
    ● Follow-up on spending
    ● Post updates
    ● If you ran a live event, post video
    with a donation button
    ● Run reports, export
    

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24. Expectations
    Closer to the core the
    more interaction and
    support can be
    expected.
    What makes up the
    core?
    

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27. Stay in Touch
    with Auctria
    @auctria
    Email: hello@auctria.com
    FB Group: Auction Team Talk
    Auctria Launch & Assist
    

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