Event and Auction Fundraising Ingredients for 2021

Agenda:
* Event Fundraiser Opportunities and Expectations
* No single recipe for event fundraising
* Online auction
* Donation campaign
* Virtual event
* Virtual event w/live auction
* Benefits, boosters and considerations of all types of virtual events
* Tools and technology considerations
* Q + A

Transcript

1. Event and Auction Fundraising Ingredients for 2021
2. Q4 2020 over 1500 auction & event fundraisers
3. Agenda: Opportunities and Expectations • No single recipe for event fundraising ◦ Online auction, ◦ Donation campaign, ◦ Virtual event, ◦ Virtual event w/live auction • Benefits, boosters and considerations of all types of virtual events • Tools and technology considerations • Reach • Q + A
4. Many Routes to the Same Destination Take the route for YOUR organization that is: • On budget • Has the correct pilot or driver • Has the correct vehicle
5. History & Goals History of previous events • Donors • Sponsors • Bidders • Be realistic yet optimistic Goals • Financial • Build donor/supporter list • New volunteers
9. Online Event Benefits Benefits • Runs days not hours • Pre registration not necessary • Auction items that are appealing to the audience • Broader audience, no ticket or admission required • Easy to share event • Easy to share an item • Can be run with small team • Auction is open 24 hours a day
10. Online Auctria Booster Boosters: • Daily updates • Day-only items • Featured items with an influencer • For sale merchandise • Donation buttons • Anti-sniping • Proxy bidding • Text-2-register, donate, bid • Beautiful website • Display auction item catalog • Video on website • Video for auction item
11. Online Event Considerations Considerations • Limited social interaction • Distribute auction items post event • Bidders tend to be active at the beginning and end of auction with a lull in the middle • Engage for final push • Lessen friction for registration • Educate audience, teach them how-to
12. Donation Only Benefits Benefits • Stand-alone campaign • Showcase mission & successes • Illustrate current and future needs • Use video and images • Expand reach • Publicize any donation match Don’t be shy asking for cash donations
13. Donation Only Boosters Boosters • Be clear about where the funds are going • Fund a need • Make it easy • Buttons for quick tap • Text-2-donate • Immediate payment, no registration required
14. Donation Only Considerations Considerations • Appeal to cash-only audience • Timing with other asks or events • Look internally for guidance • Use your email channel • Reason to visit the donation page • Reason to give Unit of service amount, what will this be funding
15. Where will people be viewing the show • Facebook • YouTube • Website • Zoom How are you going to get the broadcast out? • Natively (platform directly ie Facebook Live) • Compositing and streaming (ie OBS Streamyard)
16. Virtual Event Benefits Benefits • Connect with a purpose • Longer format to engage and share impact messaging • Tie in online auction • Messaging from leadership • Impact stories • Pre-party • Live chat • Public recognition of donors & sponsors • Have fun
17. Virtual Event ONLY Benefits • Focus more time on mission • Event, concert, trivia, symphony, special service (MORE fun) • Special event can live on bring in attention and funds • At home party activity (painting, cooking, wine tasting) • Donation campaign
18. Virtual Event w/Live Auction Benefits • Live auction items • Recognize bidders as they bid and donate • Opportunity to raise money using special auction items • Add variety to the virtual event • Live bidding builds energy • Encourage those that can’t bid to donate in other ways Use Auctria’s Live Auction Controller to make the magic happen
20. Virtual Event Considerations Considerations • Filling the time with meaningful content • Full script • Getting the audience to tune in • Keeping the attention of the audience • Enough of an audience to make it work • Enough bidders to bid on live auction items • Tech and people Plan for multiple practices with everyone involved.
21. Auctria Pre-Event Pre Event Website • Sponsor sales • Ticket sales • For-sale items in advance • Catalog preview • Seeking donations • Solicitation form on event website • Landing page for general inquiries
22. Auctria Event Event • Go live auction & donations • First impressions matter • Auction catalog desiriable • Item images • Buy-in parties as buy-it-now • System communications • Online auction proxy bidding & anti-sniping • Using the website to optimize messaging and catalog • Mobile app for quick bidding • Thermometer (optional)
23. Auctria Close & Post-Event Notifications • System will send out item won notifications, • You can trigger receipts & statements • Bidder can view account summary Post-Event communications • Follow-up on spending • Post updates • If you ran a live event, post video with a donation button • Run reports, export
24. Expectations Closer to the core the more interaction and support can be expected. What makes up the core?
27. Stay in Touch with Auctria @auctria Email: hello@auctria.com FB Group: Auction Team Talk Auctria Launch & Assist