Need help as a nonprofit to attain and maintain the Google Ad Grant? This webinar is for you!
The Google Ad Grant offers an opportunity for nonprofits to get into the digital advertising space for free with up to $10,000 in donated ad space. How do you apply for this program and how does it work? Jessica King, business lead at Getting Attention will break it all down and explain how Google Ad Grant management companies can act as an extension of your team
Getting Attention can help you at any phase of the process, from determining eligibility and applying for the Grant to creating or optimizing landing pages to building and maintaining Ad campaigns. Whether your organization is brand new to the Google Grant or has been using it for years and needs to free up some time for your team, the experts at Getting Attention are ready to help.
Jessica King | Getting Attention
50K Auctions & event fundraisers
Over $500 Million raised using Auctria
Are among Auctria clients
Get $10k in ads for free
Google Ad Grants Overview
$10,000/month or approx. $329 a day in in-kind ad spend
Who is eligible?
2-14 days 1-3 days 1-3 days
Google for Nonproﬁts
Google Ad Grant
Prepping for the
Prepare your website!
SSL certiﬁcation Organization
Decide how to manage
Google requires that your Ads account meet certain requirements to maintain the
Grant, including but not limited to:
➔ Maintaining a high-quality website
➔ Maintain good account structure and proper bid strategy
➔ Deliver high quality ads and landing pages
➔ Conversion tracking
➔ Keyword quality score of 3 or higher
➔ 5% CTR each month
➔ Fill out the annual survey each year
Decide how to manage
Self-manage Ad Grant manager
Google Ad Grant managers like Getting Attention can help
organizations at any phase of the Google Ad Grant process.
➔ Application for new Google Ad Grants
➔ Reactivation of lapsed Google Ad Grants
➔ Management of current Google Ad Grants
Having an external expert manage your Google Ad Grant
frees up your team’s time and allows you to get the most
from your Ad Grant.
Who should work with a Google Ad Grant manager?
Jessica King | Business Lead at Getting Attention
Stay in Touch
Email: [email protected]
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Want to walk through the Google Ad
As a thank-you for joining today’s webinar, we’d like to
pick a nonproﬁt to walk through the Google Ad Grant
application process. There’s no obligation to become a
Getting Attention client – we’ll review the process live on
a follow-up to this webinar.
If you’re interested, please ﬁll out this interest form and
we’ll reach out if you’re selected: