Get $10k in ads for free, Instructions Included

Need help as a nonprofit to attain and maintain the Google Ad Grant? This webinar is for you!

The Google Ad Grant offers an opportunity for nonprofits to get into the digital advertising space for free with up to $10,000 in donated ad space. How do you apply for this program and how does it work? Jessica King, business lead at Getting Attention will break it all down and explain how Google Ad Grant management companies can act as an extension of your team

Getting Attention can help you at any phase of the process, from determining eligibility and applying for the Grant to creating or optimizing landing pages to building and maintaining Ad campaigns. Whether your organization is brand new to the Google Grant or has been using it for years and needs to free up some time for your team, the experts at Getting Attention are ready to help.

Transcript

1. Auctria welcomes
   Jessica King | Getting Attention
   

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2. 50K Auctions & event fundraisers
   Over $500 Million raised using Auctria
   

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3. Are among Auctria clients
   

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4. Get $10k in ads for free
   Instructions Included
   

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5. Agenda
   Google Ad
   Grant
   Overview
   Application
   Process
   Prepping for
   the
   application
   What next?
   

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6. Google Ad Grants Overview
   $10,000/month or approx. $329 a day in in-kind ad spend
   

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7. Who is eligible?
   Registered
   501(c)3s
   Schools or
   educational
   institutions
   Hospitals or
   healthcare
   organizations
   Governmental
   entities
   

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8. Google Ad
   Grants Uses
   Nonprofit
   Services
   Advocacy
   Activities
   Volunteer
   Registration
   Upcoming
   Events
   Educational
   Content
   Donation /
   Sponsorship
   Opportunities
   

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9. Application Process
   2-14 days 1-3 days 1-3 days
   

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10. TechSoup Application
    

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11. Google for Nonprofits
    

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12. Google Ad Grant
    

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13. Prepping for the
    Application
    

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14. Prepare your website!
    SSL certification Organization
    information
    Mission-relevant,
    unique content
    

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15. What Next?
    

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16. Decide how to manage
    Google requires that your Ads account meet certain requirements to maintain the
    Grant, including but not limited to:
    ➔ Maintaining a high-quality website
    ➔ Maintain good account structure and proper bid strategy
    ➔ Deliver high quality ads and landing pages
    ➔ Conversion tracking
    ➔ Keyword quality score of 3 or higher
    ➔ 5% CTR each month
    ➔ Fill out the annual survey each year
    

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17. Decide how to manage
    Self-manage Ad Grant manager
    

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18. Google Ad Grant managers like Getting Attention can help
    organizations at any phase of the Google Ad Grant process.
    ➔ Application for new Google Ad Grants
    ➔ Reactivation of lapsed Google Ad Grants
    ➔ Management of current Google Ad Grants
    Having an external expert manage your Google Ad Grant
    frees up your team’s time and allows you to get the most
    from your Ad Grant.
    Who should work with a Google Ad Grant manager?
    

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19. Questions?
    

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20. Getting Attention
    jessica.king@gettingattention.org
    https://gettingattention.org
    https://www.linkedin.com/in/jessica-king-52924a203/
    Jessica King | Business Lead at Getting Attention
    

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21. Stay in Touch
    with Auctria
    @auctria
    Email: hello@auctria.com
    FB Group: Auction Team Talk
    www.auctria.com + Launch
    

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22. Want to walk through the Google Ad
    Grant application?
    As a thank-you for joining today’s webinar, we’d like to
    pick a nonprofit to walk through the Google Ad Grant
    application process. There’s no obligation to become a
    Getting Attention client – we’ll review the process live on
    a follow-up to this webinar.
    If you’re interested, please fill out this interest form and
    we’ll reach out if you’re selected:
    https://forms.gle/vGX1D16et9fpBQDv5
    

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