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Getting attention for your golf tournament and summer fundraising events

Getting attention for your golf tournament and summer fundraising events

Auctria

May 29, 2024
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  1. Google Ad Grants Overview The Google Ad Grant provides up

    to $10,000 per month in Google Search ad credits.
  2. Google Ad Grants Overview The Ad Grant renews monthly! To

    keep the Grant, each month nonprofits must: ➔ Get at least 1 conversion ➔ Maintain at least a 5% click-through rate (CTR) ➔ Follow best practices for account structure, keywords, bid strategy, and ad quality.
  3. Google Ad Grants Set Up for Success on Auctria Volunteer

    Recruitment Growing Awareness Donation Opportunities Upcoming Events
  4. Google Ad Grants Overview The Ad Grant renews monthly! To

    keep the Grant, each month nonprofits must: ➔ Get at least 1 conversion ➔ Maintain at least a 5% click-through rate (CTR) ➔ Follow best practices for account structure, keywords, bid strategy, and ad quality.
  5. Using the Grant strategically The Google Ad Grant is a

    useful marketing tool, but it’s stronger when used in conjunction with other marketing strategies like email and organic search. Grow email list Improve visibility to organic content Increase clicks to social media profiles
  6. Using the Google Ad Grant to support golf events The

    Ad Grant can be a great way to support your upcoming golf event! • Grow marketing list ahead of event • Sell tickets to the event • Get entries for a raffle/giveaway • Promote event information
  7. Using the Google Ad Grant to support golf events What

    you will need: • Robust landing page with event information ◦ WHEN and WHERE is your event is taking place? ◦ You’ll need to start running your ads at least 1 month in advance! • Easy sign-up system ◦ If people want to buy tickets, make it easy for them! ◦ If people want to enter a raffle, it should be easy to do that. • Ideal donor profile ◦ Who are you trying to reach? What are their interests? ◦ This will help you select keywords to advertise on.
  8. Using Auctria for Golf Events Template is already done for

    you! • Robust landing page with event information ◦ WHEN and WHERE is your event is taking place? ◦ Cool map feature ◦ Tickets portal with e-tickets, ◦ Save to- Apple and Google wallet • Easy sign-up system ◦ Foursome tickets, lunch dinner ticket tagging
  9. Creating a good event landing page ➔ Key information is

    easy to find. ➔ Next action is obvious and eye-catching. ➔ Any important restrictions or limitations are clearly visible. ➔ Extra information that will help the participant understand the event is easy to find
  10. Creating a good event landing page If you use an

    external platform like Auctria for events, you should still create a landing page with some key information for your events!
  11. Yes, Auctria can do that • Save the date! •

    Solicit for auction donations • Can’t attend, donate
  12. Yes, Auctria help grow the email list • Checkbox on

    check out screen • Set this on the dashboard
  13. Yes, Auctria’s social media share links are EASY to use

    • Ambassadors are amplifiers • Set-up on the dashboard
  14. How far in advance? Ideally you want to have everything

    ready to begin promoting your event AT LEAST one month in advance to get through Google’s “learning phase” and start seeing results!
  15. Can I do this in Auctria? YES! The menu bar

    on YOUR event website can me modified as the event evolves. Simple drag, drop, edit. Save the date, buy & recognize Sponsorships, buy tickets & foursomes
  16. NEW Website Analytics Tracking in Auctria You can now track

    website traffic for: • Visitors • Page views • Item clicks in your catalog
  17. AUCTRIA.com [email protected] FB Group: Auction Team Talk @auctria Laurie Hochman

    | Business Growth and Strategy Director Auctria Launch and Assist