Getting attention for your golf tournament and summer fundraising events

Transcript

1. Getting attention for your golf tournament and summer fundraising events
2. What We’ll Cover Overview of Google Ad Grant Questions Using the Grant to promote events
3. Google Ad Grants Overview The Google Ad Grant provides up to $10,000 per month in Google Search ad credits.
4. Google Ad Grants Overview The Ad Grant renews monthly! To keep the Grant, each month nonprofits must: ➔ Get at least 1 conversion ➔ Maintain at least a 5% click-through rate (CTR) ➔ Follow best practices for account structure, keywords, bid strategy, and ad quality.
5. Who is eligible? Registered 501(c)3s Schools or educational institutions Hospitals or healthcare organizations Governmental entities
6. Google Ad Grants Overview Volunteer Recruitment Upcoming Events Growing Awareness Donation Opportunities
7. Google Ad Grants Set Up for Success on Auctria Volunteer Recruitment Growing Awareness Donation Opportunities Upcoming Events
8. Google Ad Grants Overview The Ad Grant renews monthly! To keep the Grant, each month nonprofits must: ➔ Get at least 1 conversion ➔ Maintain at least a 5% click-through rate (CTR) ➔ Follow best practices for account structure, keywords, bid strategy, and ad quality.
9. How to use the Google Ad Grant to support your summer events
10. Using the Grant strategically The Google Ad Grant is a useful marketing tool, but it’s stronger when used in conjunction with other marketing strategies like email and organic search. Grow email list Improve visibility to organic content Increase clicks to social media profiles
11. Using the Google Ad Grant to support golf events The Ad Grant can be a great way to support your upcoming golf event! • Grow marketing list ahead of event • Sell tickets to the event • Get entries for a raffle/giveaway • Promote event information
12. Using the Google Ad Grant to support golf events What you will need: • Robust landing page with event information ◦ WHEN and WHERE is your event is taking place? ◦ You’ll need to start running your ads at least 1 month in advance! • Easy sign-up system ◦ If people want to buy tickets, make it easy for them! ◦ If people want to enter a raffle, it should be easy to do that. • Ideal donor profile ◦ Who are you trying to reach? What are their interests? ◦ This will help you select keywords to advertise on.
13. Using Auctria for Golf Events Template is already done for you! • Robust landing page with event information ◦ WHEN and WHERE is your event is taking place? ◦ Cool map feature ◦ Tickets portal with e-tickets, ◦ Save to- Apple and Google wallet • Easy sign-up system ◦ Foursome tickets, lunch dinner ticket tagging
14. Creating a good event landing page ➔ Key information is easy to find. ➔ Next action is obvious and eye-catching. ➔ Any important restrictions or limitations are clearly visible. ➔ Extra information that will help the participant understand the event is easy to find
15. Creating a good event landing page If you use an external platform like Auctria for events, you should still create a landing page with some key information for your events!
16. Yes, Auctria can do that • Save the date! • Solicit for auction donations • Can’t attend, donate
17. Yes, Auctria help grow the email list • Checkbox on check out screen • Set this on the dashboard
18. Yes, Auctria’s social media share links are EASY to use • Ambassadors are amplifiers • Set-up on the dashboard
19. How far in advance? Ideally you want to have everything ready to begin promoting your event AT LEAST one month in advance to get through Google’s “learning phase” and start seeing results!
20. Can I do this in Auctria? YES! The menu bar on YOUR event website can me modified as the event evolves. Simple drag, drop, edit. Save the date, buy & recognize Sponsorships, buy tickets & foursomes
21. NEW Website Analytics Tracking in Auctria You can now track website traffic for: • Visitors • Page views • Item clicks in your catalog
22. Questions?
23. Getting Attention ✉ jessica.king@gettingattention.org 💻 gettingattention.org linkedin.com/in/jessica-king-gettingattn/ Jessica King | Business Lead
24. AUCTRIA.com hello@auctria.com FB Group: Auction Team Talk @auctria Laurie Hochman | Business Growth and Strategy Director Auctria Launch and Assist