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Raising Money With Golf Tournaments 101

April 27, 2022

Raising Money With Golf Tournaments 101

Raising Money With Golf Tournaments 101 featuring Patrick Siver from gEvents LLC


April 27, 2022

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  1. All about gEvents Patrick Siver has been producing golf events

    for over 30 years. Experience includes small charitable events to PGA TOUR events on the Korn Ferry Tour and national championships for the USGA. Added benefit auctions in 2011 when he started gEvents Graduated World Wide College of Auctioneering and holds coveted BAS designation since 2014 gEvents takes an event from brainstorm to design to revenue generation and finally to execution
  2. Agenda: Fundraising Golf Tournaments • Design, Budget & Timeline •

    Day of the week • Choosing a location • Food & Beverage • Format of Play • Ancillary events • Gifts & Awards
  3. Where to start 1. Design your ultimate experience from car

    to car 2. Identify inventory to generate revenue to offset budget 3. Budget that experience and inventory a. Sponsorships b. Playing spots 4. Price inventory to meet financial goals - does it fit your audience? 5. Redesign to fit goals 6. Build timeline to execute design
  4. Sponsorships • Tremendous revenue source • Corporate vs Personal checkbook

    • Value vs Expense • Use Levels ie, Premier, Specialty, Partner • Prioritize sponsorships ahead of participation only • If you can name…you can sell it!
  5. Choosing a Location • Public vs Private Facility • Profit

    margin on greens fees? • Exclusivity = Priceless • Restrictions of days of week • Starting times and starting formats • Capacity
  6. Food & Beverage • Don’t order chinese food at a

    mexican restaurant! • Meals ◦ Buffets vs plated ◦ Boxed meals • On-Course ◦ Beverage vehicles vs stations
  7. Format of Play • Traffic handicaps? Legitimacy? Sandbagging? • Pace

    of Play • Rotating Tee Scramble ◦ No handicaps ◦ Everyone starts on forward most tees ◦ Play scramble ◦ Score on hole determines tee on next hole ▪ Females play from forward most tee entire round
  8. Ancillary | On Course • Hole-In-One Contest ▪ Insure cash

    prizes • Split with beneficiary ▪ Closest on each hole qualify for special competition • Long Drive • Others ▪ Mulligans ▪ Kicks ▪ Celebrity shot usage Charge separately or include in entry?
  9. Ancillary Before and after golf ◦ Online auction ◦ Live

    auction ◦ Paddle Raise ◦ Giving throughout the day
  10. Gifts and Awards • Gifts ◦ Unsized gifts ◦ Dated?

    ◦ Promotional/Marketing value • Awards ◦ Monetary vs Trophies