Raising Money With Golf Tournaments 101

Raising Money With Golf Tournaments 101 featuring Patrick Siver from gEvents LLC

Transcript

1. Raising Money with Golf Tournaments Featuring gEvents, Patrick Siver
2. 30K Auctions & event fundraisers Over $300 Million raised using Auctria
3. All about gEvents Patrick Siver has been producing golf events for over 30 years. Experience includes small charitable events to PGA TOUR events on the Korn Ferry Tour and national championships for the USGA. Added benefit auctions in 2011 when he started gEvents Graduated World Wide College of Auctioneering and holds coveted BAS designation since 2014 gEvents takes an event from brainstorm to design to revenue generation and finally to execution
4. Agenda: Fundraising Golf Tournaments • Design, Budget & Timeline • Day of the week • Choosing a location • Food & Beverage • Format of Play • Ancillary events • Gifts & Awards
5. Where to start 1. Design your ultimate experience from car to car 2. Identify inventory to generate revenue to offset budget 3. Budget that experience and inventory a. Sponsorships b. Playing spots 4. Price inventory to meet financial goals - does it fit your audience? 5. Redesign to fit goals 6. Build timeline to execute design
6. Sponsorships • Tremendous revenue source • Corporate vs Personal checkbook • Value vs Expense • Use Levels ie, Premier, Specialty, Partner • Prioritize sponsorships ahead of participation only • If you can name…you can sell it!
7. Choosing a Location • Public vs Private Facility • Profit margin on greens fees? • Exclusivity = Priceless • Restrictions of days of week • Starting times and starting formats • Capacity
8. Food & Beverage • Don’t order chinese food at a mexican restaurant! • Meals ◦ Buffets vs plated ◦ Boxed meals • On-Course ◦ Beverage vehicles vs stations
9. Format of Play • Traffic handicaps? Legitimacy? Sandbagging? • Pace of Play • Rotating Tee Scramble ◦ No handicaps ◦ Everyone starts on forward most tees ◦ Play scramble ◦ Score on hole determines tee on next hole ▪ Females play from forward most tee entire round
10. Ancillary | On Course • Hole-In-One Contest ▪ Insure cash prizes • Split with beneficiary ▪ Closest on each hole qualify for special competition • Long Drive • Others ▪ Mulligans ▪ Kicks ▪ Celebrity shot usage Charge separately or include in entry?
11. Ancillary Before and after golf ◦ Online auction ◦ Live auction ◦ Paddle Raise ◦ Giving throughout the day
12. Gifts and Awards • Gifts ◦ Unsized gifts ◦ Dated? ◦ Promotional/Marketing value • Awards ◦ Monetary vs Trophies
14. In Real Life, BHS Alumni
15. In Real Life, Walsh Construction Co Community Golf
16. facebook.com/gEventsLLC/ www. fundraisingBIDnesstalk.com
17. [webinar] Using Auctria for Golf Tournaments
18. @auctria hello@auctria.com FB Group: Auction Team Talk @gEventsLLC Patrick@gEventsllc.com www.gEventsllc.com @gEventsLLC www.auctria.com