The theme of World Usability Day 2018 is "Design for Good or Evil" — a subject that is very close to heart. I was invited to do a talk at the first edition of the Sthlm Xperience Conference. For some reason I decided early on that I wanted a Gremlins theme. For me it united the period between Halloween and Christmas perfectly, on top of providing two character embodiments for the theme: Gizmo and Stripe. Also, I just love being nostalgic about the 80s.