Digital trends that will transform your business.

Keynote in 4 countries, hosted by Ballad, Export of Digital services in the Baltic Sea Region.

Transcript

1. Digital trends that will transform your business Keynote by Per Axbom Axbom Innovation about.me/axbom
2. @axbom about.me/axbom
3. Will people buy it? the story of keynotopia... keynotopia.com (interface templates for Keynote, and now also Powerpoint)
4. Survey? X
5. Survey? X Build the store! Minimum Viable Product
6. Build store: 3 hours Cost < 50 dollars Paying customer within 10 min. Copies sold in 60 days: 1,491
7. secrets of success Tell your story. Benefits, not features. Freebie. Create list, talk. Never stop testing. Listen. Share. Teach.
8. how internet is changing... Marketing Funding Time-to-market The workforce Innovation mvp Crowdsourcing distributed private backers relationships
9. PUBLISH
10. PUBLISH FEEDBACK
11. PUBLISH FEEDBACK REAL-TIME
12. PUBLISH FEEDBACK REAL-TIME X
13. PUBLISH FEEDBACK REAL-TIME X conversation
16. If you aren’t taking part in the conversation, you will get left behind.
17. Last month I bought this... memoto.com
18. It’s a wearable camera. memoto.com
19. It illustrates my memory. memoto.com
20. I paid $249
21. I paid $249 It hasn’t been built yet.
22. On October 23, 2012 Memoto launched a Kickstarter campaign. Funding goal: $50,000 They passed this goal after 4 hours and 35 minutes. ”Buy our product and we will make it happen”
23. 60 days later 2,871 people had pledged $550,189
24. secret of success conversation publish listen respond
25. It’s a process, not a product. [...] Your initial Kickstarter page and video is basically just a statement on where you’re at by the time the campaign starts. With the help of your backers, this will change and improve over time [...] until you come out on the other end with a different product than you first launched. http://blog.memoto.com/2012/11/how-memoto-raised-500000-on-kickstarter-part-2/ — How Memoto raised $500,000 on Kickstarter, part 2
26. you can not fake passion!
29. thanks for the coffee!
30. uxpodcast.com great for listening. poor readability. podcasting.
31. fiverr.com full transcript $20 for 35 mins audio!
32. What do you want designed? 99designs.com
33. Sell it.
34. Print it. http://www.greenfleethub.com/blog/2012/8/19/3d-bicycles-future-scientific-domination.html http://senseslost.com/2012/10/10/an-affordable-3d-printer-for-designers/ http://memoto.com/
35. Don’t forget. Your competitors’ websites are your prototypes!
36. meanwhile, in another part of the world....
37. http://www.gagbay.com/gag/three_people_taking_pictures_of_their_food-116972/ http://blogs.ocweekly.com/stickaforkinit/2012/03/youtube_music_video_skewers_pe.php
38. withings.com fitbit.com Zombies, Run!
41. http://www.newurbanmechanics.org/
42. meanwhile... in 2013
43. your recipe for success Stay up-to-date Share your passion Give away freebies Create a space to talk to your fans Listen! Fail fast, succeed faster
44. and enjoy your coffee! axbom.com/ballad
45. thank you for listening. my name is per axbom, why not connect with me on linkedin? axbom.com/linkedin pssst... follow @axbom on Twitter! UX. Design. Strategy. Coaching. or just google me ;)