Why You Should Start A Podcast

Primary Objectives
● What is a podcast and why it might be useful to start one
● Who would benefit from starting a podcast
● How to take the first steps to creating podcasts
● How to distribute podcasts in order to reach the intended audiences

Measures Of Success
● Participants understand how podcasting can be leveraged in their strategy
● Participants can decide whether or not to embark on the podcast journey
● Participants know the next steps to take to do their first podcast and
distribute it

Transcript

1. ©2020 Barry O’Reilly. All Rights Reserved. PODCASTING BARRY O’REILLY Business Advisor, Entrepreneur, Keynote Speaker and Bestselling Author of UNLEARN and LEAN ENTERPRISE @barryoreilly www.barryoreilly.com
2. ©2020 Barry O’Reilly. All Rights Reserved. Overview The purpose of this module is to highlight to key characteristics of Podcasting—specifically for innovation and transformation initiatives This deck is a guide to help trigger conversation within the coaching team It includes learning outcomes for the module, models, methods, exercises and recommend content including blogs, books, articles, video and audio artifacts Content may not be copied, reproduced, transmitted, distributed, downloaded or transferred in any form or by any means without prior written consent, and with express attribution to Barry O’Reilly. Copyright infringement is a violation of federal law subject to criminal and civil penalties. 2
3. ©2020 Barry O’Reilly. All Rights Reserved. Learning Outcomes Primary Objectives • What is a podcast and why it might be useful to start one • Who would benefit from starting a podcast • How to take the first steps to creating podcasts • How to distribute podcasts in order to reach the intended audiences Measures Of Success • Participants understand how podcasting can be leveraged in their strategy • Participants can decide whether or not to embark on the podcast journey • Participants know the next steps to take to do their first podcast and distribute it 3
4. ©2020 Barry O’Reilly. All Rights Reserved. What Is A Podcast A podcast is an audio programme, inspired but less limited than Talk Radio. You can listen and subscribe to podcasts whenever way you like, on any platform you prefer including computers, televisions, voice and smartphone devices Isn’t that still just radio? No because... • Any length— from a 1 minute news snippet, to a 3 hour in-depth interview • Any frequency—from daily to monthly • Any format—from simple solo shows up to multi-person audio dramas • Any topic—especially niche—much of which would never make it onto radio • Podcasts leverage real-time audience analytics to target and grow communities 4 https://barryoreilly.com/unlearn-podcast/
5. ©2020 Barry O’Reilly. All Rights Reserved. Why You Might Want To Start A Podcast (And Not) • You’ll meet amazing people. Most podcasts are based on interviews, and having a podcast is a fabulous excuse to interview fascinating people • It will help clarify your thinking. You might hesitate to write, but most people don’t hesitate to speak their thoughts. Spending twenty minutes or more to explain something is a great way to understand it • You will earn credibility. Our culture gives extra credit to people who are thoughtful, generous and well-spoken • It’s a productive habit that gets both easier and more useful as you stick with it • It creates an asset, one that people can engage with for years to come • (not a reason) To make a fortune. You won’t. But 1 through 5 are a bargain, because you don’t need a permit, a license or a budget. You can simply begin 5 https://seths.blog/2019/02/five-reasons-you-might-want-to-start-a-podcast
6. ©2020 Barry O’Reilly. All Rights Reserved. People are really listening and want to consume all of the content that is there and available. There’s a level of dedication that comes from podcast listeners that you don’t otherwise find. And now the numbers prove it. Podcasts aren’t a bubble, they’re a boom —and that boom is only getting louder. 6 Miranda Katz Wired Magazine
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13. ©2020 Barry O’Reilly. All Rights Reserved. $25 PER 1,000 LISTENERS (CPM) The Atlantic reported popular podcasters can command approximately $25 to $40 for every 1,000 listeners Advertise Cast reported average podcast advertising rates throughout the industry at $18 CPM for a 30-second ad, and at $25 CPM for a 60-second ad 13
14. ©2020 Barry O’Reilly. All Rights Reserved. How To Make $$$ • Make Money Through Sponsors • Get Paid Via Donations and Crowdfunding • Gain Increased Income Through New Consumers of Their Products or Services • Get Paid From Affiliate Income • Make Money From Paid Content • Gain Funds By Selling Branded Merchandise • Make Money By Selling Tickets To Their Live Shows, Workshop and Events • Find Creative Ways to Lower Expenses, Therefore Make More Money 14 https://www.listennotes.com/podcast-academy/how-do-podcasts-make-money-in-2020-here-are-8-2/
15. ©2020 Barry O’Reilly. All Rights Reserved. It doesn’t cost much to get started • $199 for equipment such as microphone, headset or recorder • $20 per month for audio recording subscription via ZOOM, Zencastr etc • $20 per month for podcast hosting 15 To Start Is Easy
16. ©2020 Barry O’Reilly. All Rights Reserved. Sign up for a podcast hosting service Auto-generate a RSS feed Submit your podcast to the various directories eg Apple, Spotify, Google When you publish your episode on your hosting platform, directories and podcast apps (like Apple Podcasts) will detect when you have a new episode in your RSS feed, and will automatically update 16 To Distribute Is Easy https://transistor.fm/how-podcast-works
17. ©2020 Barry O’Reilly. All Rights Reserved. But Do You Want To Keep Going—Because It’s Hard $????? for your time—which is what people underestimate the most • Source interviewee • Create show outline • Prepare questions • Prepare interviewee • Record the show • Edit the show • Produce the show • Distribute the show • Review and make corrections 17 • Brainstorm show idea • Schedule guest (if an interview show) • Set up equipment • Record the show introduction • Write show notes • Schedule marketing for episode • Write email blasts • Upload episode • Share episode with followers and fans https://barryoreilly.com/unlearn-podcast/
18. ©2020 Barry O’Reilly. All Rights Reserved. So Is It Worth It? 50,000 Listeners 5,000 Downloads Per Episode | 2 Shows Per Month 42% North America | 34% Europe | 18% Asia 13% South America | 3% Africa 35% Executives | 65% Managers 51% Female | 49% Male 40% iTunes | 11% Overcast | 10% Spotify 6% Apple Cast | 7% Google | 3% Sticher 18 https://barryoreilly.com/unlearn-podcast/
19. ©2020 Barry O’Reilly. All Rights Reserved. For Me…. The More I Give The More I Seem To Get 19 Personal Development Personal Relationships Purposeful Content Powerful Stories New Podcasting Peers Delighted Podcast Listeners https://barryoreilly.com/unlearn-podcast/
20. ©2020 Barry O’Reilly. All Rights Reserved. Recommended Reading References and Resources 20
21. ©2020 Barry O’Reilly. All Rights Reserved. Recommended Blogs, Articles and Books • 10 Reasons To Start A Podcast • You Might Not Be Ready To Start a Podcast • The Best Podcast Hosting Sites for 2020 (Top 5 free) • Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans by Stephen Woessner Audio and Podcasts • Unlearn Podcast with Barry O’Reilly 21
22. ©2020 Barry O’Reilly. All Rights Reserved. Thank You Reach Out If You Have Any Further Questions Barry O’Reilly Business Advisor and Author of UNLEARN and LEAN ENTERPRISE www.barryoreilly.com @barryoreilly https://www.linkedin.com/in/barryoreilly/ 22